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For Indonesian Data Centers
The Internet Backbone
Data center as internet
backbone for 205 million
users in Indonesia.
Average usage per user is 15 GB
Why must Data Center Providers Engage with
Digital Marketing?
 Most of the C-Level doing the research
before using a data center service.
 Based on our experience, a Tier III data
center see 2x growth after doing digital
marketing for 1.5 years. While other Tier IV
data center.
 This is drastically different from data
centers that do not do digital marketing,
where they do not see significant growth
and are even empty.
 Digital marketing is an integral part of
digital transformation entirely.
Indonesia Data Center Market Size 2022-
2027
 Revenue in the Data Center market is
projected to reach US$2.84bn in 2022.
The market's largest segment is Network
Infrastructure with a projected market
volume of US$1.99bn in 2022. (Statista)
 The Indonesian data center market was
worth USD 1.67 billion in 2021, and it is
predicted to grow to USD 3.43 billion by
2027, with a CAGR of 13.15% from 2022 to
2027. One of the critical sources of growth
in the region is the region's increasing
internet economy. (Mordor Intelligence)
Future Landscape is Always
Changed
 Environmental and Sustainability are the
most factors considered by Top-Level
Management.
 Green Data Center is a Hot Topic
among IT Leader discussion.
 Reducing carbon emissions for the
future has become a set of morality.
 If a Green Data Center does not do
digital marketing, the conventional Data
Center will still get a bigger market.
Adaptation
 The world of data centers is growing rapidly in
Indonesia, which is currently dealing with the
issue of global warming.
 It is estimated that there will be 10 more data
centers in Indonesia in the next few years.
 Accelerating entry into the market is one
strategy that can be done with digital
marketing.
 Green Data Centers in Indonesia must be a
top priority for Over The Top players and
enterprise users. But this "Green" awareness
must be raised online.
Online Audience
 Decision Maker:
 The C-level, they often search on Google with
particular keywords and access LinkedIn.
Sometimes they just open Instagram.
 Influencer:
 IT Pro and Manager often use Google and
micro-blogging sites such as Medium and
Quora. Sometimes The C-Level got advice from
them.
 Other:
 Sometimes, there is an enterprise owner still
struggling to form digital transformation for their
business.
B2B Buying Journey
 B2B Buyers complete a set of jobs to make a purchase
 To understand how to best help customers advance through a
complex purchase, Gartner research identified six B2B buying
“jobs” that customers must complete to their satisfaction in
order to successfully finalize a purchase:
 Problem identification. “We need to do something.”
 Solution exploration. “What’s out there to solve our problem?”
 Requirements building. “What exactly do we need the
purchase to do?”
 Supplier selection. “Does this do what we want it to do?”
 Validation. “We think we know the right answer, but we need to
be sure.”
 Consensus creation. “We need to get everyone on board.”
This Set Requires Specific Digital Marketing Technique
Several Digital Marketing Technique
 Content Marketing (most effective)
 Paid ads (quite effective)
 Social Media (LinkedIn is valuable, and
other platforms such as FB and IG are just
for Awareness and existence (branding).
 E-mail marketing for re-targeting and keep
inbound with leads while scoring the leads/
(higher conversion rate).
 Video marketing, set of stories that
visualize data center experience. (higher
engagement rates).
 Influencer marketing, will be different with
B2C, the influencer is a person who has a
tough-leader in data center industry.
(Higher decision influencing).
Why Content Marketing?
 Most data center users have an IT background
and very often use Google to help them solve
problems, be it regulatory, compliance, or
efficiency improvements.
 Your data center can appear in their search
results using SEO Domination techniques
through valuable article content.
 KiosMaya already has experience using this
method and is proven to drive Client business
growth. We see others that are not doing
proper digital marketing for B2B this
experiencing difficulty in getting clients.
What and Why Casual Learner
 Most decision makers and their staff will use
Google to find solutions to the problems they
are facing. They are Casual Learners.
 The B2B transaction process is different from
retail. B2B requires several steps before
transactions can be made. In the process,
Casual Learners will continue to search
Google for what they need in their decision-
making considerations.
 SEO content and paid ads may help your data
center business to stay on top of mind.
Case Study
 EliteryDC:
 Elitery sells DRC, which is still lacking in the
awareness of users in the Industry who need it.
 We conduct awareness campaigns about the cost of
downtime, which is more likely to cost more than
using DRC or Backup as a Service.
 Revenue doubled at the end of year 2, after running
content marketing for 1.5 years.
 Account managers get priority because Clients
already understand Elitery before they make calls.
 This can be achieved with proper and consistent
SEO efforts to continue winning the competition for
strategic and valuable keywords for businesses.
What We Can Do for Data Center Providers
1. SEO Service
2. Social Media Activation
3. Ads Management
Those include all production needed, such as
video, creative image, and include link
management (internal linking and backlink),
monitoring and reporting.
The Challenge
 Finding the right people to take care of all the digital
marketing for the data center that can logically have a
positive impact on your business is not easy.
 We've also tried looking for a digital marketing team, but very
little we've come across one in Indonesia; we found the pro
from other countries such as Pakistan.
 Digital marketing requires understanding the business being
marketed, understanding market conditions and their
dynamics.
 Several data centers in Indonesia have hired junior digital
marketing agencies, digital marketing agencies that don't
even have a track record in B2B, to run their digital
marketing data centers.
Building a Digital Marketing Team
 Based on our experience, the digital marketing data center team
must at least:
 Have professionals with more than ten years of experience, full-
stack digital marketers.Have an internationally recognized
competency certification.
 Have a positive track record, if necessary spectacular.
 Their salaries are often between Rp. 15 million to 35 million per
month (see GlassDoor.Com for digital marketing pro salary
ranges).
 Some digital marketing staff salaries are between Rp. 7.5 million
to Rp. 9 million per month. However, their work is often not
congested, which is where efficiency occurs when you outsource
to a digital marketing agency.
 Not all digital marketing agencies in Indonesia understand digital
marketing correctly, and maybe very few understand the data
center industry with all its dynamics.
In-house Digital Maketing Cost Estimation
Data Center in House Digital
Marketing
Quantity In-House Notes
# Job Types Monthly Yearly Per Bulan Per Tahun
1 Web Services 30 365
7,500,000
90,000,000 Hosting, Cache, Security, Backup, Mail
server, in person monitoring.
2 SEO Services 30 365
56,500,000
678,000,000
1 article per day, back up 2 articles on
earned media, backup relevant micro
blogging & quality backlink articles
3 Copy Writing Social Media 25 300
4,500,000
54,000,000
English and Indonesian
4 Creative image 25 300
15,000,000
180,000,000
Social Media Branded Graphic Designer
5 Video 4 48
15,000,000
180,000,000
Video Creator and Editor.
6 Display Campaign 30 365
11,041,250
312,495,000 Ads balance, tax 11%, and Campaign
Manager Salary
7 Omni Communication Platfrom 1 12
3,500,000
31,800,000
Online digital communication from a
single dashboard, it may integrated with
CRM, such Hub Spot, Slack and
SalesForce.
8 E-mail Marketing 2 24
4,500,000
54,000,000
Send every 2 weeks for leads from blogs /
client leads*
9
Management (Scheduling,
Monitoring, Engagement)
25 300
7,500,000
90,000,000 Part salary from a Senior of Digital
Marketing
10 Reporting 1 12
10,000,000
120,000,000
Part salary from a Head of Digital
Marketing
TOTAL SEBELUM PAJAK 135,041,250 1,790,295,000
Why With KiosMaya
 Finding a digital marketing team is quite tricky globally,
especially in Indonesia; very few understand the data center
industry, the available market, who the audience is, and how to
attract attention.
 You can Save to 49% and faster get-in the market.
 KiosMaya has experience in digital marketing for B2B,
especially in the data center industry in Indonesia, and has
been proven to contribute to the Client's business positively.
 Our team was able to target some audiences in other parts of
the world, such as Western Europe, which is experiencing a
500% gas price increase.
 Our team comprises professionals in various supporting fields,
has more than 15 years of experience, and has competency
certification for the field of digital marketing internationally.
 We are a multinational team.
About KiosMaya
Consists of several professionals with diverse educational
backgrounds and experiences. Not only with experience as a
digital marketing strategy consultant but also with additional
background knowledge such as accountants, auditors,
management, information technology experts, online marketing
practitioners, author of the book "Marketing Strategies on the
Internet" which reviewed by Prof. Dr. Renal Kasali.
SEMRush Certified Google Certified Digital Marketer
Start Your Digital Marketing Journey
with KiosMaya
 Contact: 0888 1 6262 52
 Address: Jl. Bintaro Permai III/9, Jaksel
 Website: https://kiosmaya.com/

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Digital Marketing for Data Centers in Indonesia.pdf

  • 2. The Internet Backbone Data center as internet backbone for 205 million users in Indonesia. Average usage per user is 15 GB
  • 3. Why must Data Center Providers Engage with Digital Marketing?  Most of the C-Level doing the research before using a data center service.  Based on our experience, a Tier III data center see 2x growth after doing digital marketing for 1.5 years. While other Tier IV data center.  This is drastically different from data centers that do not do digital marketing, where they do not see significant growth and are even empty.  Digital marketing is an integral part of digital transformation entirely.
  • 4. Indonesia Data Center Market Size 2022- 2027  Revenue in the Data Center market is projected to reach US$2.84bn in 2022. The market's largest segment is Network Infrastructure with a projected market volume of US$1.99bn in 2022. (Statista)  The Indonesian data center market was worth USD 1.67 billion in 2021, and it is predicted to grow to USD 3.43 billion by 2027, with a CAGR of 13.15% from 2022 to 2027. One of the critical sources of growth in the region is the region's increasing internet economy. (Mordor Intelligence)
  • 5. Future Landscape is Always Changed  Environmental and Sustainability are the most factors considered by Top-Level Management.  Green Data Center is a Hot Topic among IT Leader discussion.  Reducing carbon emissions for the future has become a set of morality.  If a Green Data Center does not do digital marketing, the conventional Data Center will still get a bigger market.
  • 6. Adaptation  The world of data centers is growing rapidly in Indonesia, which is currently dealing with the issue of global warming.  It is estimated that there will be 10 more data centers in Indonesia in the next few years.  Accelerating entry into the market is one strategy that can be done with digital marketing.  Green Data Centers in Indonesia must be a top priority for Over The Top players and enterprise users. But this "Green" awareness must be raised online.
  • 7. Online Audience  Decision Maker:  The C-level, they often search on Google with particular keywords and access LinkedIn. Sometimes they just open Instagram.  Influencer:  IT Pro and Manager often use Google and micro-blogging sites such as Medium and Quora. Sometimes The C-Level got advice from them.  Other:  Sometimes, there is an enterprise owner still struggling to form digital transformation for their business.
  • 8. B2B Buying Journey  B2B Buyers complete a set of jobs to make a purchase  To understand how to best help customers advance through a complex purchase, Gartner research identified six B2B buying “jobs” that customers must complete to their satisfaction in order to successfully finalize a purchase:  Problem identification. “We need to do something.”  Solution exploration. “What’s out there to solve our problem?”  Requirements building. “What exactly do we need the purchase to do?”  Supplier selection. “Does this do what we want it to do?”  Validation. “We think we know the right answer, but we need to be sure.”  Consensus creation. “We need to get everyone on board.”
  • 9. This Set Requires Specific Digital Marketing Technique
  • 10. Several Digital Marketing Technique  Content Marketing (most effective)  Paid ads (quite effective)  Social Media (LinkedIn is valuable, and other platforms such as FB and IG are just for Awareness and existence (branding).  E-mail marketing for re-targeting and keep inbound with leads while scoring the leads/ (higher conversion rate).  Video marketing, set of stories that visualize data center experience. (higher engagement rates).  Influencer marketing, will be different with B2C, the influencer is a person who has a tough-leader in data center industry. (Higher decision influencing).
  • 11. Why Content Marketing?  Most data center users have an IT background and very often use Google to help them solve problems, be it regulatory, compliance, or efficiency improvements.  Your data center can appear in their search results using SEO Domination techniques through valuable article content.  KiosMaya already has experience using this method and is proven to drive Client business growth. We see others that are not doing proper digital marketing for B2B this experiencing difficulty in getting clients.
  • 12. What and Why Casual Learner  Most decision makers and their staff will use Google to find solutions to the problems they are facing. They are Casual Learners.  The B2B transaction process is different from retail. B2B requires several steps before transactions can be made. In the process, Casual Learners will continue to search Google for what they need in their decision- making considerations.  SEO content and paid ads may help your data center business to stay on top of mind.
  • 13. Case Study  EliteryDC:  Elitery sells DRC, which is still lacking in the awareness of users in the Industry who need it.  We conduct awareness campaigns about the cost of downtime, which is more likely to cost more than using DRC or Backup as a Service.  Revenue doubled at the end of year 2, after running content marketing for 1.5 years.  Account managers get priority because Clients already understand Elitery before they make calls.  This can be achieved with proper and consistent SEO efforts to continue winning the competition for strategic and valuable keywords for businesses.
  • 14. What We Can Do for Data Center Providers 1. SEO Service 2. Social Media Activation 3. Ads Management Those include all production needed, such as video, creative image, and include link management (internal linking and backlink), monitoring and reporting.
  • 15. The Challenge  Finding the right people to take care of all the digital marketing for the data center that can logically have a positive impact on your business is not easy.  We've also tried looking for a digital marketing team, but very little we've come across one in Indonesia; we found the pro from other countries such as Pakistan.  Digital marketing requires understanding the business being marketed, understanding market conditions and their dynamics.  Several data centers in Indonesia have hired junior digital marketing agencies, digital marketing agencies that don't even have a track record in B2B, to run their digital marketing data centers.
  • 16. Building a Digital Marketing Team  Based on our experience, the digital marketing data center team must at least:  Have professionals with more than ten years of experience, full- stack digital marketers.Have an internationally recognized competency certification.  Have a positive track record, if necessary spectacular.  Their salaries are often between Rp. 15 million to 35 million per month (see GlassDoor.Com for digital marketing pro salary ranges).  Some digital marketing staff salaries are between Rp. 7.5 million to Rp. 9 million per month. However, their work is often not congested, which is where efficiency occurs when you outsource to a digital marketing agency.  Not all digital marketing agencies in Indonesia understand digital marketing correctly, and maybe very few understand the data center industry with all its dynamics.
  • 17. In-house Digital Maketing Cost Estimation Data Center in House Digital Marketing Quantity In-House Notes # Job Types Monthly Yearly Per Bulan Per Tahun 1 Web Services 30 365 7,500,000 90,000,000 Hosting, Cache, Security, Backup, Mail server, in person monitoring. 2 SEO Services 30 365 56,500,000 678,000,000 1 article per day, back up 2 articles on earned media, backup relevant micro blogging & quality backlink articles 3 Copy Writing Social Media 25 300 4,500,000 54,000,000 English and Indonesian 4 Creative image 25 300 15,000,000 180,000,000 Social Media Branded Graphic Designer 5 Video 4 48 15,000,000 180,000,000 Video Creator and Editor. 6 Display Campaign 30 365 11,041,250 312,495,000 Ads balance, tax 11%, and Campaign Manager Salary 7 Omni Communication Platfrom 1 12 3,500,000 31,800,000 Online digital communication from a single dashboard, it may integrated with CRM, such Hub Spot, Slack and SalesForce. 8 E-mail Marketing 2 24 4,500,000 54,000,000 Send every 2 weeks for leads from blogs / client leads* 9 Management (Scheduling, Monitoring, Engagement) 25 300 7,500,000 90,000,000 Part salary from a Senior of Digital Marketing 10 Reporting 1 12 10,000,000 120,000,000 Part salary from a Head of Digital Marketing TOTAL SEBELUM PAJAK 135,041,250 1,790,295,000
  • 18. Why With KiosMaya  Finding a digital marketing team is quite tricky globally, especially in Indonesia; very few understand the data center industry, the available market, who the audience is, and how to attract attention.  You can Save to 49% and faster get-in the market.  KiosMaya has experience in digital marketing for B2B, especially in the data center industry in Indonesia, and has been proven to contribute to the Client's business positively.  Our team was able to target some audiences in other parts of the world, such as Western Europe, which is experiencing a 500% gas price increase.  Our team comprises professionals in various supporting fields, has more than 15 years of experience, and has competency certification for the field of digital marketing internationally.  We are a multinational team.
  • 19. About KiosMaya Consists of several professionals with diverse educational backgrounds and experiences. Not only with experience as a digital marketing strategy consultant but also with additional background knowledge such as accountants, auditors, management, information technology experts, online marketing practitioners, author of the book "Marketing Strategies on the Internet" which reviewed by Prof. Dr. Renal Kasali. SEMRush Certified Google Certified Digital Marketer
  • 20. Start Your Digital Marketing Journey with KiosMaya  Contact: 0888 1 6262 52  Address: Jl. Bintaro Permai III/9, Jaksel  Website: https://kiosmaya.com/