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Sunflower Exportation Plan-Girasol Plan de exportacion
This document provides information about exporting sunflowers from Colombia to the UK. It includes details about the sunflower variety being exported, requirements for export, potential carriers and routes. It analyzes options for customs agents, brokers, airlines and insurance in both Colombia and the UK. It also discusses packing and packaging requirements including plastic mesh, citric acid, box types and providers. The optimal route identified is from the producer in Colombia to London, UK via Air France cargo with a transit time of approximately 3 days.
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Sunflower Exportation Plan-Girasol Plan de exportacion
- 1. SUNFLOWER • Alejandra Mayorca • JuanitaSuarez Caypa • Paula Daza • Viviana León
- 2. Sunflower Name The sunflower, orHelianthus annuus Sunflower is an annual flower that is famous for its extremely large and vividly yellow blooms. These plants are native to North America. but they are widely cultivated all over the world today as ornamentals, food plants and for their valuable oil.
- 3. Technical Board Common NameSunflower Botanical Name Helianthus annuus Grade Fancy Variety Sunrich Lemon Lifetime 7 to 8 days Humidity Limit Between 85% - 90% Length 55 cms Diameter (Disk) 5-8 Cm Color Yellow petals Weight Aprox. 120 g Maximum Temperature 41º F or 5º C Minimum Temperature 35.6º F or 2º C Country of Origin Colombia
- 4. Sunflower Grade: Fancy Lenght: 55cm Diameterof the center: 5-8 cm
- 5. Harmonized Code –0603.19.90.00
- 6. Export Requirements TO EXPORT: 1.Tariff alphabetical index 2. Supporting Documents 3. Description of the merchandise
- 7. Nature of Cargo Perishable Cargo Lifetime: 7-8Days Temperature: 2º to 5ºC Color: Yellow
- 8. What Countries ExportedSunflowers?
- 9. What Countries ImportedSunflowers?
- 10. Country Selection Matrix FactorWeighting UK Russia Netherlands Germany France Belgium 1. Logistic Performance Index (LPI) 0,1 5 2 7 9 4 8 2. Geographic Distance 0,3 9,2 4 6 5 8 7 3. Tariff 0,3 9 2 9 9 9 9 4. Market Size 0,2 8,5 5 7 9,5 5,5 4,5 5. Time of Export 0,1 8 2 9 6 4 5 Total Score 1 39,7 15 38 38,5 26,5 25,5 Total Weighting Score - 8,46 3,2 7,5 7,6 5 7
- 11. Target Market: UK TargetMarket United Kingdom - UK Alternative Market Germany Contigency Market Netherlands
- 12. 1. Logistic PerformanceIndex (LPI) UK Russia Netherlands Germany France Belgium 4 90 2 1 13 3
- 13. 2. Geographic Distance UKRussia Netherlands Germany France Belgium 8510,26 Km 10 H 40 Mins 8510,26 Km 16 H 15 Mins 8666 Km 13 H 20 Mins 9431,69 Km 10 H 55 Mins 8604 Km 13 H 55 Mins 8619,26 Km 13 H 25 Mins
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- 15. 4. Market Size UKRussia Netherlands Germany France Belgium 285,013 134,049 183,955 688,951 184,017 122,342
- 16. 5. Time ToExport UK Russia Netherlands Germany France Belgium 8 22 7 9 10 9
- 17. 1.Producer: Vereda SanAntonio Bogota-Cundinamarca 2. Carrier: Vereda San Antonio – Aeropuerto el Dorado 3. Custom Agent: ALMAVIVA Colombia 6. Broker AIR&CARGOSERVICES LTD UK 5. Airline: Airfrance Colombia, Bogota-London, UK 4.Broker: Aviatur Colombia 7. Custom Agent & Carrier GeorgeBaker London, UK 8. Importer & Dealer Tesco London, UK 3. Insurance: AIG Bogota, Colombia Distribution Channel Heathrow- Airport El Dorado- Airport
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- 19. Location of PhytotecSAS (1) VSA: Vereda San Antonio, Rosal - Cundinamarca Near to (2) Bogota, Cundinamarca (1H.34M) 2 1
- 20. Exports / April2014 En 2013, las exportaciones fueron U$ 1.689,6 millones; en el periodo enero abril del 2014, alcanzaron U$ 515,5. Departamento de Cundinamarca
- 21.
- 22. By sea orBy Air? •ADVANTAGES •Fast •Efficient way to transport perishable cargo •More Security •DISADVANTAGES •HIGH freight costs •ADVANTAGES •LOW Freight costs •DISADVANTAGES •Slow •Problems with the refrigeration in the containers •Low security Specialist in perisable cargo Specialist in containers and bulk cargo
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- 25. Carrier Also… • Ecopetrol • Pacific •Parex • Calsa • Canacol
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- 27. Carrier TRANSPORTES ICEBERG • Experience:36 Years (1.978) • Equipment (Trucks w/ Refrigeration): Aprox. 150 Trucks • Office: Bogota, Colombia • More recognized companies as a clients • High technology • Certifications • BASC • ISO 90001 • ISO 140001 • OSHAS 18001: 2007 TRANS GLACIAL • Experience: 6 years (2.008) • Equipment (Trucks w/ Refrigeration): 10Trucks • Office: Bogota Colombia • Low number of companies recognized as a clients • Basic Technology • Doesnt have information about certifications only the –Autorizacion del ministerio de transporte terrestre de carga-.
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- 31. Custom Agent ALMAVIVA • YearsOf Experience: 74 (1938) • Specialization: Integrated Logistics Operator. • Localization: Bogotá ( and about 25 cities). • Certifications: BASC, ISO 9001, IQNet, INVIMA, IOA, OHSAS 18001, ISO 14001. • Expor customs agency Level 1 GAMA • Years Of Experience: 30 (1980) • Specialization: Export Custom Agency. • Localization: Bogotá. • Certifications: Business alliance for secure commerce (BASC), ISO 9001:2008, IQNet and OHSAS • Export customs agency Level 1
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- 35. Broker NEWPORT CARGO • Yearsof experience: 36 (1978) • Specialization: Specialized in handling of perishable cargo and live animals. • Localization: Bogotá • Certifications: Business alliance for secure commerce (BASC) and is IATA agent. • Warehousing: Cold storage room • Aditional services: Export Health Certification at ICA ( COLOMBIAN INSTITUTE AGRICOLA ) . Preparation of Certificate of Origin to the Ministry of Foreign Trade. Temperature Control and Temperature recorders to accompany cargo to final destination. AVIATUR • Years of experience: 37 (1977) • Specialization: Specialized in handling of perishable cargo • Localization: Bogotá • Certifications: Business alliance for secure commerce (BASC), is IATA agent and it has an ISO 9001:2000 certification. • Warehousing: Cold storage room for goods requiring temperature of 2 – 8 celsius degrees. • Aditional services: Recognition of goods and Equipment for handling goods.
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- 39. Airline CARGOLUX • Perishable cargo:Correct handling of all perishable shipments. The Cool chain is strictly respected and it has variety of equipment to handle perishable shipments. • Cold storage (warehousing): Offers two cool chambers; Special 415 m² reefers, where up to ten 10-ft pallets can be stored frozen or chilled; and a A vacuum chiller. • Weekly itinerary: Tuesday, Friday and Sunday • Fleet capacity: B747-400 freighter; B747-8Freighter AIRFRANCE • Perishable cargo: has an established international reputation as one of the largest transporters of perishables: mainly fresh flowers. • Cold storage (warehousing): Offers thermal blankets on request; cool storage and air transportation at temperatures of between +2ºC and +8ºC and Inflight climate control that ensures the flowers to arrive at their destination in perfect condition. • Weekly itinerary: From Tuesday to Sunday • Fleet capacity: B747-400 BCF; B747-400 ERF; MD 11-F
- 40. UK Broker AIR &CARGO SERVICES LTD PRIME LOGISTICS INTERNATIONA L LTD.
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- 42. UK Broker AIR &CARGO SERVICES LTD Years of experience: 42 years (1972) Specialization: Specialized in handle perishable cargo Localization: London - Heathrow Certifications: ISO: 9001, it’s IATA agent and British International Freight Association (BIFA) member. Warehousing: Cold storage room Aditional services: Air Freight, Temperature controlled ground handling, Proven experience in handling perishables PRIME LOGISTICS INTERNATIONAL LTD Years of experience: 50 years Specialization: Transportation of all type of cargo including Perishables and exhibit transportation Localization: London - Heathrow Certifications: British International Freight Association (BIFA) member. Warehousing: Cold storage room Aditional services: Full shipping service: Air Freight, Temperature controlled vehicles and storage facility, and Refrigerated and Frozen
- 43. Custom Agent &Carrier FRONTIER GeorgeBaker
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- 46. UK Custom Agent& Carrier FRONTIER • Years Of Experience: 15 (1998) • Specialization: Customs Clearance Agent & Freight Forwarding • Localization: Uk • Quality Certificate: Yes. • Services: Customs Clearance Agent, Worldwide Import, Worldwide Export, Sea Freight, Air Freight, Road Freight, Warehousing & Storage, Motorcycle Movers, Export Packing, MIB Customs Clearance. • Office: London, UK GeorgeBaker • Years Of Experience: 32 (1982) • Specialization: Customs Clearance Agent Specialists. • Localization: UK • Quality Certificate: Yes. • Services: Customs Clearance (FCL – LCL), Export Clearance (NES), Community Transit, General and Bonded Warehouising, ERTS Warehousing, Cross Docking, Container Transport, European Transport, Motor Vehicle Handling. • Office: London, UK
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- 51. Importer - Location -14Extra Stores London, London -13 SuperStores London, London
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- 55. Insurance ALLIANZ • Years ofexperience: Since 1890. Present in Colombia since 1999. • Operating in more than 70 countries. • Services: Coverage from cargo origin to delivery to the recipment. AIG • Years of experience: Since 1919. Present in Colombia since 1940. • Operating in more than 90 countries. • Services: Coverage for goods in transit from the exporter to the importer. Offers an extension of coverage to domestic traffic movements, storage, exposure , etc.
- 56.
- 57. Packing and Packaging •Cardboard Boxes • Container with Refrigeration • Plastic Mesh to protec the flower
- 58. Access Regulations • CardboardBoxes • UK Regulations Producer Producer
- 59. Transit Time Fabric- Airport 3Hours Colombia Flight 1,5 - Aprox. 2 Days (1 Scale, Paris) Colombia-France– UK Airport-Airport Colombia-Paris- UK Airport-Tesco 1h 7 mins – 55 mins Colombia-UK Tesco-Client 4-5 Days UK Aprox. 3 Days Lifetime: 7-8 Days Transit Time: 3 Days Is Necessary EXTEND this time
- 60. Packing and Packaging -SunflowerConservation- Plastic Mesh: Improve and protect the flower bud (Boton Floral) Citric Acid: The citric acid increases the postharvest life cycle of the flower -1/2 Days- 0.1 Gram per liter for the conservation of the flowers Cold Chain: (Refrigeration) The low temperature is the main factor to consider when we want to retain stored live products. From the temperature in logistics and storage after cutting will depend the time or the life of the flower. Source Information: Specialist in export flowers Alvaro Laverde
- 61.
- 62. Packing and Packaging -Plastic Mesh- INNOVACIONESPLASTICAS S.A.S It is a Colombian company specialized in the production and marketing of meshes and related products; with a wide distribution in the Colombian market. POLY S.A.S It is a Colombian company specialized in the production and marketing of meshes, for industry and grower, we have developed an alternative market in providing Poly cover, Poly Board, Poly Mesh and mesh for flowers, made with the latest technology, enabling us to expand our range of services to a significant level.
- 63.
- 64. Packing and Packaging -CitricAcid Providers- QUIMICOS CAMPOTA BIOQUIGEN
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- 66. Packing and Packaging -CitricAcid Providers- BIOQUIGEN • Years Of Experience: 9 years (2005) • It is a company dedicated to the marketing and distribution of products and national chemicals and imported inputs led to different industries • Localization: Bogotá QUIMICOS CAMPOTA • Years Of Experience: 76 years (1938) • It is a company dedicated to the production of reagents and solutions for chemical analysis • Localization: Bogotá
- 67. Packing and Packaging -BoxType- TABACO BOXSTANDARD BOX
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- 70. Packing and Packaging -BoxType- TABACO BOX The boxes for flowers are often long and narrow , full telescopic design with ventilation openings at both ends. They are designed to provide levels of impermeability, strength and insulation needed to meet the physical requirements of your supply chain. STANDARD (FULL) BOX The standard corrugated cardboard boxes are best used for packaging and transportation of various products such as food , chemicals , confectionery, beverages , household appliances , auto parts, electronics, cleaning products, among others.
- 71.
- 72. Packing and Packaging -CardboardBoxes- CORRUATED BOX • Considerable rigidity resistance. • It provides excellent protection against temperature variations and support strong weights. • It is versatile for custom designs and advertising. • The corrugated packaging carries approximately 90% of products and articles. CARDBOARD BOX • It is not rigid, which prevents multiple stacking. • The cardboard is very thin, it is can be damaged easily. • It is lightweight and weak.
- 73. Packing and Packaging -BoxProviders PROPAC DIVIPACK
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- 75. Packing and Packaging -BoxProviders- DIVIPACK LTDA. • With over 15 years in the domestic market. • Specialty flowers: Yes • Localization: Bogotá and Medellín • Certification: No • Friendly products environment PROPAC • With over 10 years in the domestic market. • Specialty flowers: No, but the company makes boxes according to the needs of their customers. • Localization: Bogotá ,Cali and atlantic coast . • Certification: Yes(ISO 9001:2008, ISO 14001:2004,OHSAS 18001:2007) • Friendly products environment
- 76. Packing and Packaging -MaterialTo Moor Load- POLYPROPYLENE BANDS • The bands are elements that are used to strengthen and secure loads . • It is used to reinforce packing that require high strength and provides resistance to environmental variables. FILAMENT TAPE • It is a high strength adhesive tape that comes in a variety of grades and strengths. • The duct tape is used to seal well deliveries , tying packages and packaging products .
- 77. Packing and Packaging -BandsProviders- PACKCOL GRANPLAST
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- 80. Packing and Packaging -BandsProviders- PACKCOL S.A.S • Years of experience: No information • Localization: Bogotá • Specialized in produce all kinds of polypropylene products. GRANDPLAST DE COLOMBIA S.A.S • Years of experience: With over 15 years in the domestic market. • Localization: Bogotá • Specialized in supply packaging solutions, providing security and protection to the goods carried.
- 81. Packing and Packaging -MarkingLegal Aspects-
- 82. Packing and Packaging -MarkingLegal Aspects-
- 83. Packing and Packaging -LandOf Sunflowers Box- Source: Group 3
- 84. Packing and Packaging -BoxDimensions-
- 85. Packing and Packaging -BoxResistance-
- 86. Packing and Packaging -BoxResistance-
- 87. Packing and Packaging -Total Flower Weight-Box Weight - Authors Dimensions Tabaco Ancho (cm) 25 Largo (cm) 105 Alto (cm) 25 Peso Base (kg) 0,599 Peso Tapa (kg) 0,599 Peso Total (kg) 1,198 Single Flower Weight (gr) 120 gr Flowers Weight *70 (gr) 8400 gr Box Weight (gr) 1198 gr Total Box Weight 9598 gr Total (Kg) 9,6 kg Pallet 20₺ (ft) Volumen Weight Pallet Capacity 29,53 mᵌ Tabaco Box (1,05m*0,25*0,25) 0,065625 mᵌ Boxes 29,53 mᵌ / 0,065625 mᵌ = 450 Boxes
- 88. Packing and Packaging -Total Flower Weight-Box Weight - Pallet 20 Ft Volumetric Weight Pallet Capacity 29,53 mᵌ Tabaco Box (1,05m*0,25*0,25) 0,065625 mᵌ Boxes 29,53 mᵌ / 0,065625 mᵌ = 450 Boxes FEU Capacity 40 Ft Volumetric Weight FEU Capacity 66 mᵌ Tabaco Box (1,05m*0,25*0,25) 0,065625 mᵌ Boxes 66 mᵌ / 0,065625 mᵌ = 1006 Boxes
- 89. Packing and Packaging -PalletSelected-
- 90. Packing and Packaging -PalletWeight- Pallet Maker
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- 92. Packing and Packaging -PalletSupplier- RCOL SIMODA
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- 95. Packing and Packaging -PalletSupplier- RCOL • Experience since 1.999 (15 Years) • Wood and plastic pallet • Office: Bogota SIMODA • Experience since 1.988 (26 Years) • Specialist in plastic line like plastic pallet, plastic box.. According to our product and country requirements • Office: Bogota
- 96. Packing and Packaging -Shipmentin Airfrance-
- 97. Packing and Packaging -Shipment in Aifrance- Wedont need a container because in Airfrance adapt the pallet in the airplane according the product.
- 98. Packing and Packaging -ViewTheory- Visibility Information Workability Emotional Appeal
- 99. Packing and Packaging -ViewTheory- Visibility Original Design Attractive Color Colombian Product Flag Of The Country Attractive Design Gift Cards, Web Page Phytotec SAS Bogota, Cundinamarca (COL) Common Name Sunflower Botanical Name Helianthus annuus Grade Fancy Variety Sunrich Lemon Lifetime 7 to 8 days Humidity Limit Between 85% - 90% Length 55 cms Diameter (Disk) 5-8 Cm Color Yellow petals Weight Aprox. 120 g Maximum Temperature 41º F or 5º C Minimum Temperature 35.6º F or 2º C Country of Origin Colombia Custom Line 033301233020 UK Web Page www.landofsunflower.com
- 100. Packing and Packaging -ViewTheory- Information Phytotec SAS Bogota, Cundinamarca (COL) Common Name Sunflower Botanical Name Helianthus annuus Grade Fancy Variety Sunrich Lemon Lifetime 7 to 8 days Humidity Limit Between 85% - 90% Length 55 cms Diameter (Disk) 5-8 Cm Color Yellow petals Weight Aprox. 120 g Maximum Temperature 41º F or 5º C Minimum Temperature 35.6º F or 2º C Country of Origin Colombia Custom Line 033301233020 UK Web Page www.landofsunflower.com Producer Information Flag of the country Product Origin of the product Technical Board Line of contact Web Page Certifications (Recommendation)
- 101. Packing and Packaging -ViewTheory- Emotional Appeal White: Perfection, purity, safety, cleanliness and freshness. Black: Elegance, peace, formality. Blue: Stability, loyalty, the eternal heaven, trust. Yellow: Sunshine, happiness, energy, stimulates mental activity Sunflower: Sunshine, Admiration, mean: I Admire you .
- 102. Packing and Packaging -ViewTheory- Workability Easy To handling Easy to open Easy to gift With the plastic you can protect other products Easy to put in a base, easy to use as a decoration Bun for use a headband
- 103. Packing and Packaging -Target- Gender:Women- Men Age: Over 16 years Social Stratum: From the traditional working class to elite People that celebrating special dates Place of residence: London, UK Upper middle socioeconomic status
- 104. Packing and Packaging -Waysto sell the product- Basic Line in Tesco: • As a big bouquet (More tan 2 sunflowers) • As a small bouquet (2 Sunflowers) • As a big bouquet (More tan 2 sunflowers) • Aniversary • Home or work • Weddings • Birthdays celebrations • As a small bouquet (2 Sunflowers) • Special Dates • Mothers Day • Saint Valentines • To say thanks
- 105. Packing and Packaging -PropyleneBag- FLOPACK TEMKIN
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- 108. Packing and Packaging -PropyleneBag- FLOPACK • Years of experience: More tha 15 years • National Company • Office: Bogota, Colombia • Certificates: - • Services: Differents propylene bags for flowers TEMKIN • Years of experience: 14 years, Present in Colombia since 2001. • Multinational • Office: Bogota, Colombia • Certificates: ONAC, Bureau Veritas • Services: Propylene bags for exporting flowers
- 109. Packing and Packaging -TapeFor Sunflower- FLORALGROUP DECORCINTAS
- 110. Packing and Packaging -Tape forsunflower-
- 111. Packing and Packaging -Tape forsunflower-
- 112. Packing and Packaging -TapeFor Sunflower- FLORAL GROUP • Years of experience: 27 Years,1987 • Office: Bogota, Colombia • Services: Tapes for flowers, specially labeled tapes for funerals. DECORCINTAS LTDA • Years of experience: 34 years, 1980 • Office: Bogota, Colombia • Services: Variety, specially for flowers in differents collors, size, etc.
- 113.
- 114. Sources (1) • GoogleImages • (2) http://www.wisegeek.org/what-is-a-sunflower.htm • (3) http://www.mag.go.cr/bibioteca_virtual_ciencia/tec-girasol.pdf • (4) http://www.afifnet.org/pdf/cut_flowers_minimum_guidelines_standards.pdf • (5,6) https://muisca.dian.gov.co/WebArancel/DefMenuConsultas.faces • (7) http://prepararlacarga.wikispaces.com/file/view/NATURALEZA___DE___LA___CARGA_2%5B1%5D.pdf • (8) http://www.colombiatrade.com.co/herramientas/identificador-oportunidades • (9) http://www.colombiatrade.com.co/herramientas/identificador-oportunidades • (11) http://www.colombiatrade.com.co/sites/default/files/perfil_logistico_de_reino_unido_2014.pdf • (12.1) http://lpi.worldbank.org/international/global • (12.2) http://www.colombiatrade.com.co/sites/default/files/perfil_logistico_de_reino_unido_2014.pdf • (13) https://maps.google.es/ • (14) http://www.trademap.org/Country_SelProductCountry.aspx • (15) http://www.trademap.org/Country_SelProduct_TS.aspx?nvpm=1|||||060319|||6|1||1|2|1|2|1| • (16) http://www.colombiatrade.com.co • (18,19) http://www.phytotecflowers.com/ • (20) file:///C:/Users/usuario/Downloads/Perfil_departamento_Cundinamarca.pdf • (22) http://www.magnumlogistics.com.co/index.php/casos-de-exito/item/40-exportacion-de-flores-via- maritima • (23) http://www.negociosgt.com/main.php?id_area=84
- 115. Sources (2) • (24,25,26,27)http://www.transglacial.net/hompro.htm • (25,25,26,27) http://www.iceberg.com.co/ • (28,29,30) http://www.almaviva.com.co/ • (28,29,30,31) http://grupo-gama.co/aduanas-gama.php • https://www.allianz.co/empresas/seguros_empresas/transporte/transporte_generadores_carga • (28,29,30,31) http://www.aig.com/Cargo-Insurance_3171_417776.html • (32,33,34,35) http://www.aviacarga.com.co/es/ • (32,33,34,35) http://www.newportcargo.com/colombia/index.php • (36,37,38,39) http://www.cargolux.com/ • (36,37,38,39) http://www.af-klm.com/cargo/portalb2b/home • (40,41,42) http://www.aircargo.co.uk/ • (40,41,42) http://www.primelogistics.co.uk/ • (43,44,45,46) http://www.frontierforwarding.co.uk/services.html • (43,44,45,46) http://www.georgebakershipping.com/ • (47) http://www.camaraferrol.org/docs/nota_flor_y_planta_plantilla_nueva.pdf • (48) http://www.portafolio.co/archivo/documento/CMS-4693659 • (49) https://es.santandertrade.com/analizar-mercados/reino-unido/distribuir-un-producto • (50) http://www.camaraferrol.org/docs/nota_flor_y_planta_plantilla_nueva.pdf • (50.1) http://www.tesco.com/store-locator/uk/
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