This internship report summarizes Kapil Kumar's internship at ITC Limited. It provides background on ITC's history and operations in tobacco and non-tobacco businesses. The report then analyzes ITC's Engage brand's performance in the Agra market, finding its distribution and awareness to be less than competitors. It evaluates the market structure and distribution strategy, and assesses the effectiveness of promotions. Key findings indicate retailers receive low incentives and some salespeople behave inappropriately. The report concludes sales promotions are important to meet goals, and recommends increasing incentives, preferred partners, and meetings to improve performance against competitors.

1. Summer Internship Report
Name Kapil Kumar
Class MBA BE 3rd Sem

3. Company profile
ITC was formed on 24 August 1910 under the name
of Imperial Tobacco Company of India Limited
The earlier decades of the company's activities
centered mainly on the manufacture of tobacco
products and their sales.
In the 1970s, it began making a foray into select
non-tobacco Businesses

4. Company Profile
Vision: Sustain ITC's position as one of India's
most valuable corporations through world class
performance,creating growing value for Indian
economy and Company's stake holders.
Mission: To enhance the wealth generating
capability of the enterprise in a globalising
environment, delivering superior and sustainable
stakeholder value

7. Problem Definition
 Recently Enogage Moved To second position in
terms of market share all over india
But its distribution in agra has been inefficient
Popularity in agra is lower than other markets

8. Study on distribution of Engage in agra
 Number of distribution in agra 3
 Markrt of agra is divided into beats
 Total home solution Pvt. Ltd.: 24 beats
 DM agncy 42 beats
 RN agency 24 beats
 Total 90 beats

9. Scope of study
 Study trends in market size and market growth
sales volume distribution health of brand etc
 Study the steucrure of the market
 Evaliatedistribution strategy and marketing mix
Assess pipeline stock impact on stock ours
 Monitor impact of promotions and tracking
competitor promotions
 Monitoring new brand

10. THE EFFECTIVE NESS OF PROMOTION
Method 1 :By Observation of Sales Data
Over Theperiod of Month
Method 2 :By Chencking The Awareness Level
Among The Smokers

11. FINDINGS
 Providing Very Less Incentive:-
 Usually the retailershave this complain that ITC Limited
provides very lessincentive in comparison to its competitor.
So thecompany needs to take care of this aspect .
 Salesman’s Behaviour:-
 Some shop owner has thiscomplain that the behaviour of
salesman wasinappropriate as a result of which the shop
owner getsdissatis ed with the company, as they are the
onlyrepresentative of the company. So the companyshould
work on this aspect as well.

12. Retailers & Salesman
should be given properincentive
lncreasing the number of Preferred partner
Regular meetings with the salesman
Smooth supply of CLASSIC RICH & SMOOTH.

13. Engage’s Competitors
 Fogg
 Park Avenue
 Nivea
 Denver
 Set Wet
 Axe

14. CONCLUSION
Sales promotion plays an important role in
theorganization to full the organizational goals
and itsobjectives. The company should frame the
beststrategic plan to beat the competitors in the
marketand full the customer needs.

15. Thank you