The document analyzes marketing strategies of selected travel agents in Ludhiana, India. It finds that Thomas Cook and SOTC are the most preferred brands, competing on both quality and price while Pan Express competes primarily on price. Customer surveys found that while online travel has grown, most people in Ludhiana still prefer visiting travel agents to plan trips. Thomas Cook and SOTC were found to have the leading and most stable market positions over the past 5 years.
Projectof a consumer awareness and perception towards woolen shawlsSahil Marwaha
This document is a research project report on studying consumer awareness and perception towards woolen shawls. It was submitted by Sahil Marwaha to Punjab Technical University in partial fulfillment of an MBA degree. The report includes an introduction on the history of woolen shawls originating from Kashmir, India. It discusses different types of shawls made from pashmina wool including their origins, materials, and weaving techniques. The report aims to analyze consumer awareness and perceptions around qualities, materials, and value of woolen shawls.
An Industrial, Business or service organization by taking up a project study is most important part of our PGDM course & is must as per the syllabus prescribed by Indian Institute of Tourism and Travel Management. PGDM course is of administrative and managerial activity of industrial, Business or service organization. The main objective of this project study is to help the student to develop ability to practical technique to solve real life problem related to industrial Business or Service organization.
Comparative study on customer satisfaction in services provided by maruthi su...Projects Kart
Comparative Study on Customer Satisfaction in Services Provided by Maruthi Suzuki and Tata Motors. After-sales is the provision of services, support and spare parts after making an initial sale. This often occurs in the provision of complex machinery which requires regular maintenance such as motor vehicles. Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. Visit http://www.projectskart.com/p/contact-us.html for more information.
This document is a study on customer satisfaction with Mahindra & Mahindra vehicles conducted by Dipu Kumar. It includes details about the student, institution, and project guidelines. The study involved gathering information on M&M as a company, its products, dealerships, competitors, and most importantly, customer satisfaction. Through surveys, the research aimed to identify areas of customer satisfaction and those needing improvement in order to increase M&M's market share. It followed a systematic research methodology involving both primary and secondary data collection and analysis. In conclusion, the study found that customers in the target region of Bihar were generally satisfied with M&M vehicles and services compared to other brands.
Satisfaction level of women users in honda activa in annamanada grama panjayath akhilplakkal
This document discusses a study on the satisfaction level of women users of the Honda Activa scooter in Annamanada Grama Panchayath. The objectives of the study are to determine women users' satisfaction levels, analyze factors influencing their selection of the Honda Activa, and identify the most common Honda Activa model used by women. The study uses a sample of 50 women scooter owners and collects primary data through questionnaires. The data is analyzed using statistical tools like percentage analysis and charts. The study aims to help understand customer satisfaction levels and identify reasons for preferences in order to help Honda Activa maintain customer loyalty.
Customer satisfaction after sales & services of mahindra&mahindraProjects Kart
The document discusses a study on customer satisfaction with after-sales services at an authorized Mahindra & Mahindra tractor dealership in Hassan District, Karnataka, India. The objectives are to understand customer satisfaction levels, perceptions of service charges, reasons for declining customer visits, and suggestions for improving services. Primary and secondary data will be collected through questionnaires and existing records/reports. A sample of 100 customers over age 21 from various backgrounds will be surveyed using simple random sampling. The data collection method involves administering questionnaires personally to gather first-hand information from respondents.
Projectof a consumer awareness and perception towards woolen shawlsSahil Marwaha
This document is a research project report on studying consumer awareness and perception towards woolen shawls. It was submitted by Sahil Marwaha to Punjab Technical University in partial fulfillment of an MBA degree. The report includes an introduction on the history of woolen shawls originating from Kashmir, India. It discusses different types of shawls made from pashmina wool including their origins, materials, and weaving techniques. The report aims to analyze consumer awareness and perceptions around qualities, materials, and value of woolen shawls.
An Industrial, Business or service organization by taking up a project study is most important part of our PGDM course & is must as per the syllabus prescribed by Indian Institute of Tourism and Travel Management. PGDM course is of administrative and managerial activity of industrial, Business or service organization. The main objective of this project study is to help the student to develop ability to practical technique to solve real life problem related to industrial Business or Service organization.
Comparative study on customer satisfaction in services provided by maruthi su...Projects Kart
Comparative Study on Customer Satisfaction in Services Provided by Maruthi Suzuki and Tata Motors. After-sales is the provision of services, support and spare parts after making an initial sale. This often occurs in the provision of complex machinery which requires regular maintenance such as motor vehicles. Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. Visit http://www.projectskart.com/p/contact-us.html for more information.
This document is a study on customer satisfaction with Mahindra & Mahindra vehicles conducted by Dipu Kumar. It includes details about the student, institution, and project guidelines. The study involved gathering information on M&M as a company, its products, dealerships, competitors, and most importantly, customer satisfaction. Through surveys, the research aimed to identify areas of customer satisfaction and those needing improvement in order to increase M&M's market share. It followed a systematic research methodology involving both primary and secondary data collection and analysis. In conclusion, the study found that customers in the target region of Bihar were generally satisfied with M&M vehicles and services compared to other brands.
Satisfaction level of women users in honda activa in annamanada grama panjayath akhilplakkal
This document discusses a study on the satisfaction level of women users of the Honda Activa scooter in Annamanada Grama Panchayath. The objectives of the study are to determine women users' satisfaction levels, analyze factors influencing their selection of the Honda Activa, and identify the most common Honda Activa model used by women. The study uses a sample of 50 women scooter owners and collects primary data through questionnaires. The data is analyzed using statistical tools like percentage analysis and charts. The study aims to help understand customer satisfaction levels and identify reasons for preferences in order to help Honda Activa maintain customer loyalty.
Customer satisfaction after sales & services of mahindra&mahindraProjects Kart
The document discusses a study on customer satisfaction with after-sales services at an authorized Mahindra & Mahindra tractor dealership in Hassan District, Karnataka, India. The objectives are to understand customer satisfaction levels, perceptions of service charges, reasons for declining customer visits, and suggestions for improving services. Primary and secondary data will be collected through questionnaires and existing records/reports. A sample of 100 customers over age 21 from various backgrounds will be surveyed using simple random sampling. The data collection method involves administering questionnaires personally to gather first-hand information from respondents.
The document provides a step-by-step guide to using social media marketing to generate profits. It discusses setting up profiles and pages on Facebook, Twitter, YouTube, MySpace, and Digg to build a large fan base and drive traffic to one's website. Specific tips are given for each platform on content to share, ways to interact, and how to promote one's brand and business. The goal is to build relationships and a targeted audience first before promoting products or services.
Directors Josie and Rob Collyer created StudentMidwife.NET (SMNET), the world's largest online midwifery community with members including current and prospective student midwives as well as practicing midwives and mothers. SMNET provides educational resources, clinical placement support, and professional development opportunities to support students and advocate for the midwifery profession. SMNET has partnered with Elsevier for 3 years, with Elsevier providing benefits like free textbooks and discounts to SMNET members, while SMNET provides Elsevier access to their niche market and reduced advertising costs.
The document announces a seminar on extreme scenarios for structures being held on June 25, 2013. It includes an abstract and short bio for three presentations:
1) Clay J. Naito of Lehigh University will present on experimental and theoretical research quantifying water-driven debris impact forces on structures.
2) Patrick Trasborg of Lehigh University will discuss developing a blast and ballistic resistant insulated wall panel.
3) Flavio Stochino of the University of Cagliari will present on flexural models of reinforced concrete beams under blast loading.
Progetto e analisi di ospedali come costruzioni strategiche - Bontempi Rieti ...Franco Bontempi
Progetto e analisi di ospedali come costruzioni strategiche:
visione di sistema, norme tecniche, azione sismica,
robustezza strutturale.
Presentazione al 7o Convegno Tecnologia e sanita', Rieti, Giugno 2010
You & I, as children of God, are CHOSEN by God before the foundations of the world and are called to CONSECRATE ourselves from the world and its many connections in order to set ourselves apart to be COMMITTED TO SERVE of our God, our Master and Lord
The document provides a word bank of feelings and asks players to take turns matching a feeling word to a person in an accompanying picture and telling their partner. It prompts discussion and identification of emotions depicted in an image through a simple matching activity.
Blueways Tours & Travels aims to be the leading travel agency in Bangladesh through providing efficient, high quality services. Its mission is to offer outstanding tours and travel services while setting an example in the industry. The agency strives for client satisfaction by delivering efficient, detailed travel planning at competitive prices. Its goals include promoting tourism in Bangladesh and becoming the preferred portal for exploring the country. The agency faces competition from established competitors but sees opportunities in developing new tourist destinations and interest. Its marketing strategy involves segmenting customers based on demographics and behaviors.
This document summarizes a six-week summer training program at Aarti International Ltd. It outlines the company's mission, vision, organizational structure, quality objectives, key markets, cotton types, SWOT analysis, and financial analysis. The company's mission is to provide reliable services by adding value. Its vision is to be globally recognized as a supplier of choice. The organizational structure shows the board of directors and company structure. Key markets include Hong Kong, China, and India. A SWOT analysis identifies strengths like raw materials and skilled labor, and weaknesses like reliance on cotton. The financial analysis includes current and quick ratios and debt-equity ratios.
1) The document is an internship report submitted to the University of Dhaka on the marketing analysis and sales tactics of City Air International.
2) City Air International is a travel agency that has been operating for 19 years in Bangladesh. It sells airline tickets both domestically and internationally.
3) The report analyzes City Air's marketing strategies including market segmentation, targeting, positioning, the marketing mix, and competition. It also assesses internal and external factors.
Social Media Strategy for Airlines IndustryRekhaDighe1
This presentation outlines a proposed social media and digital strategy for Airports Authority of India (AAI). It recommends developing a multi-channel social media program called "Shubh Yatra" to create awareness, increase engagement, and drive empowerment. It suggests tactical approaches across web, mobile, social media, on-site kiosks and digital billboards. Sample content calendars, posts, and campaigns are provided. The strategy aims to improve AAI's online identity and create a seamless digital experience for travelers across touchpoints. A phased roadmap over 6 months includes website revamp, social media guidelines, digital asset development, and continuous enhancement.
The document summarizes the results of a market research study conducted on 100 leisure outbound travel agencies across 8 cities in South India. Some key findings include: the average years of experience and turnover of agencies varies across cities; the percentage of agencies using technology like Amadeus and Galileo is higher in larger cities; most agencies see increased customer repetition and an average annual increase in customers between 14-28%; and that bringing 75-80% of surveyed agencies under an advantage partnership could help address issues like a lack of marketing strategies and limited geographic reach. The document concludes with recommendations on opportunities to partner with agencies, particularly in smaller cities.
Training Report of Advertisement Evaluation of Rasna Shake Up TV CommercialFellowBuddy.com
FellowBuddy.com is an innovative platform that brings students together to share notes, exam papers, study guides, project reports and presentation for upcoming exams.
We connect Students who have an understanding of course material with Students who need help.
Benefits:-
# Students can catch up on notes they missed because of an absence.
# Underachievers can find peer developed notes that break down lecture and study material in a way that they can understand
# Students can earn better grades, save time and study effectively
Our Vision & Mission – Simplifying Students Life
Our Belief – “The great breakthrough in your life comes when you realize it, that you can learn anything you need to learn; to accomplish any goal that you have set for yourself. This means there are no limits on what you can be, have or do.”
Like Us - https://www.facebook.com/FellowBuddycom
Exploring Customer Demand towards Times Group's Magazines : Price, Quality an...Mridul Dohutia
This document provides an overview of the Times Group, a large media company in India. It discusses the group's key businesses including publishing, television, digital, and out of home advertising. The publishing business includes several newspapers and magazines. The document outlines the group's history dating back to 1838 and its growth over decades through acquisitions and launching new publications and businesses. It also lists some of the group's major subsidiaries that operate radio, events, outdoor advertising and other businesses. In summary, the Times Group is one of the largest media conglomerates in India with interests across print, television, digital and other sectors.
This document discusses the promotional strategies of the Andhra Pradesh Tourism Development Corporation (APTDC). It provides background on APTDC, which is the state tourism corporation responsible for developing tourism in Andhra Pradesh, India. The document then reviews literature on tourism promotion strategies and discusses the need for studying APTDC's strategies given the increasing competition in the tourism industry. The objective and methodology of the study are to examine APTDC's existing promotional activities and their relationship to destination image through surveys and statistical analysis.
This document discusses the importance of the service sector and tourism industry in India's economy. It specifically focuses on the online travel agency Make My Trip (MMT), describing its offerings, competitors, and services. MMT has a large market share in India, with nearly half of domestic flight bookings made through their website or apps. The document also analyzes factors that influence travel like demographics, technology trends, and motivations for trips. It concludes that further research is needed to fully understand travelers and develop innovative tourism packages catering to their needs.
0601042 market opportunity analysis in puneSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
Envisioning destination intelligence 3.0 explains how nationwide destinations may foster a tourism development towards Tourism 3.0 through a collaborative intelligence system where all stakeholders are empowered to participate in order to leverage the collective intelligence for the benefit of the destination
International Business - Internship Report - Lincoln University OaklandVIPIN VETTICKAL
The document summarizes an MBA internship report for Advansoft International Inc. It discusses the company and its subsidiaries, the online travel booking project handled, and key learnings. The intern analyzed the global hospitality industry, researched market size and growth, and identified opportunities and issues for the company's travel metasearch website, Snagout.com. The internship provided valuable experience in international business analysis and development. Overall, the internship was a great learning experience, despite some difficulties with work-life balance and coordination. The intern would recommend the program to others.
The document summarizes a study on customer satisfaction towards Honda two-wheelers in Palakkad District, Kerala. It includes the following key points:
1. The study aims to understand factors influencing customer preference and satisfaction with Honda bikes through a survey of 250 respondents.
2. Key findings of the survey indicate that the most popular Honda models are Activa, Dio, and Unicorn. Most customers became aware of Honda through newspapers, friends/relatives, and magazines.
3. The study aims to provide insights for Honda to better understand customer preferences and loyalty in order to improve products and services. High satisfaction can create loyal customers and increase profits for the company.
The document provides a step-by-step guide to using social media marketing to generate profits. It discusses setting up profiles and pages on Facebook, Twitter, YouTube, MySpace, and Digg to build a large fan base and drive traffic to one's website. Specific tips are given for each platform on content to share, ways to interact, and how to promote one's brand and business. The goal is to build relationships and a targeted audience first before promoting products or services.
Directors Josie and Rob Collyer created StudentMidwife.NET (SMNET), the world's largest online midwifery community with members including current and prospective student midwives as well as practicing midwives and mothers. SMNET provides educational resources, clinical placement support, and professional development opportunities to support students and advocate for the midwifery profession. SMNET has partnered with Elsevier for 3 years, with Elsevier providing benefits like free textbooks and discounts to SMNET members, while SMNET provides Elsevier access to their niche market and reduced advertising costs.
The document announces a seminar on extreme scenarios for structures being held on June 25, 2013. It includes an abstract and short bio for three presentations:
1) Clay J. Naito of Lehigh University will present on experimental and theoretical research quantifying water-driven debris impact forces on structures.
2) Patrick Trasborg of Lehigh University will discuss developing a blast and ballistic resistant insulated wall panel.
3) Flavio Stochino of the University of Cagliari will present on flexural models of reinforced concrete beams under blast loading.
Progetto e analisi di ospedali come costruzioni strategiche - Bontempi Rieti ...Franco Bontempi
Progetto e analisi di ospedali come costruzioni strategiche:
visione di sistema, norme tecniche, azione sismica,
robustezza strutturale.
Presentazione al 7o Convegno Tecnologia e sanita', Rieti, Giugno 2010
You & I, as children of God, are CHOSEN by God before the foundations of the world and are called to CONSECRATE ourselves from the world and its many connections in order to set ourselves apart to be COMMITTED TO SERVE of our God, our Master and Lord
The document provides a word bank of feelings and asks players to take turns matching a feeling word to a person in an accompanying picture and telling their partner. It prompts discussion and identification of emotions depicted in an image through a simple matching activity.
Blueways Tours & Travels aims to be the leading travel agency in Bangladesh through providing efficient, high quality services. Its mission is to offer outstanding tours and travel services while setting an example in the industry. The agency strives for client satisfaction by delivering efficient, detailed travel planning at competitive prices. Its goals include promoting tourism in Bangladesh and becoming the preferred portal for exploring the country. The agency faces competition from established competitors but sees opportunities in developing new tourist destinations and interest. Its marketing strategy involves segmenting customers based on demographics and behaviors.
This document summarizes a six-week summer training program at Aarti International Ltd. It outlines the company's mission, vision, organizational structure, quality objectives, key markets, cotton types, SWOT analysis, and financial analysis. The company's mission is to provide reliable services by adding value. Its vision is to be globally recognized as a supplier of choice. The organizational structure shows the board of directors and company structure. Key markets include Hong Kong, China, and India. A SWOT analysis identifies strengths like raw materials and skilled labor, and weaknesses like reliance on cotton. The financial analysis includes current and quick ratios and debt-equity ratios.
1) The document is an internship report submitted to the University of Dhaka on the marketing analysis and sales tactics of City Air International.
2) City Air International is a travel agency that has been operating for 19 years in Bangladesh. It sells airline tickets both domestically and internationally.
3) The report analyzes City Air's marketing strategies including market segmentation, targeting, positioning, the marketing mix, and competition. It also assesses internal and external factors.
Social Media Strategy for Airlines IndustryRekhaDighe1
This presentation outlines a proposed social media and digital strategy for Airports Authority of India (AAI). It recommends developing a multi-channel social media program called "Shubh Yatra" to create awareness, increase engagement, and drive empowerment. It suggests tactical approaches across web, mobile, social media, on-site kiosks and digital billboards. Sample content calendars, posts, and campaigns are provided. The strategy aims to improve AAI's online identity and create a seamless digital experience for travelers across touchpoints. A phased roadmap over 6 months includes website revamp, social media guidelines, digital asset development, and continuous enhancement.
The document summarizes the results of a market research study conducted on 100 leisure outbound travel agencies across 8 cities in South India. Some key findings include: the average years of experience and turnover of agencies varies across cities; the percentage of agencies using technology like Amadeus and Galileo is higher in larger cities; most agencies see increased customer repetition and an average annual increase in customers between 14-28%; and that bringing 75-80% of surveyed agencies under an advantage partnership could help address issues like a lack of marketing strategies and limited geographic reach. The document concludes with recommendations on opportunities to partner with agencies, particularly in smaller cities.
Training Report of Advertisement Evaluation of Rasna Shake Up TV CommercialFellowBuddy.com
FellowBuddy.com is an innovative platform that brings students together to share notes, exam papers, study guides, project reports and presentation for upcoming exams.
We connect Students who have an understanding of course material with Students who need help.
Benefits:-
# Students can catch up on notes they missed because of an absence.
# Underachievers can find peer developed notes that break down lecture and study material in a way that they can understand
# Students can earn better grades, save time and study effectively
Our Vision & Mission – Simplifying Students Life
Our Belief – “The great breakthrough in your life comes when you realize it, that you can learn anything you need to learn; to accomplish any goal that you have set for yourself. This means there are no limits on what you can be, have or do.”
Like Us - https://www.facebook.com/FellowBuddycom
Exploring Customer Demand towards Times Group's Magazines : Price, Quality an...Mridul Dohutia
This document provides an overview of the Times Group, a large media company in India. It discusses the group's key businesses including publishing, television, digital, and out of home advertising. The publishing business includes several newspapers and magazines. The document outlines the group's history dating back to 1838 and its growth over decades through acquisitions and launching new publications and businesses. It also lists some of the group's major subsidiaries that operate radio, events, outdoor advertising and other businesses. In summary, the Times Group is one of the largest media conglomerates in India with interests across print, television, digital and other sectors.
This document discusses the promotional strategies of the Andhra Pradesh Tourism Development Corporation (APTDC). It provides background on APTDC, which is the state tourism corporation responsible for developing tourism in Andhra Pradesh, India. The document then reviews literature on tourism promotion strategies and discusses the need for studying APTDC's strategies given the increasing competition in the tourism industry. The objective and methodology of the study are to examine APTDC's existing promotional activities and their relationship to destination image through surveys and statistical analysis.
This document discusses the importance of the service sector and tourism industry in India's economy. It specifically focuses on the online travel agency Make My Trip (MMT), describing its offerings, competitors, and services. MMT has a large market share in India, with nearly half of domestic flight bookings made through their website or apps. The document also analyzes factors that influence travel like demographics, technology trends, and motivations for trips. It concludes that further research is needed to fully understand travelers and develop innovative tourism packages catering to their needs.
0601042 market opportunity analysis in puneSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
Envisioning destination intelligence 3.0 explains how nationwide destinations may foster a tourism development towards Tourism 3.0 through a collaborative intelligence system where all stakeholders are empowered to participate in order to leverage the collective intelligence for the benefit of the destination
International Business - Internship Report - Lincoln University OaklandVIPIN VETTICKAL
The document summarizes an MBA internship report for Advansoft International Inc. It discusses the company and its subsidiaries, the online travel booking project handled, and key learnings. The intern analyzed the global hospitality industry, researched market size and growth, and identified opportunities and issues for the company's travel metasearch website, Snagout.com. The internship provided valuable experience in international business analysis and development. Overall, the internship was a great learning experience, despite some difficulties with work-life balance and coordination. The intern would recommend the program to others.
The document summarizes a study on customer satisfaction towards Honda two-wheelers in Palakkad District, Kerala. It includes the following key points:
1. The study aims to understand factors influencing customer preference and satisfaction with Honda bikes through a survey of 250 respondents.
2. Key findings of the survey indicate that the most popular Honda models are Activa, Dio, and Unicorn. Most customers became aware of Honda through newspapers, friends/relatives, and magazines.
3. The study aims to provide insights for Honda to better understand customer preferences and loyalty in order to improve products and services. High satisfaction can create loyal customers and increase profits for the company.
1) The document analyzes brand awareness and perception of Red Chief leather footwear products in Kanpur City, India. It assesses brand image, attitudes, and value drivers when purchasing shoes.
2) A sample of 88 consumers were surveyed using a structured questionnaire. Most respondents were male students with a monthly income under Rs. 10,000.
3) The findings show high brand awareness of Red Chief but also perceptions that it is costly. Advertising and quality were major brand influences.
The document describes a trivia game created for a Classics Day project that was inspired by the board game Candyland but replaced candy with bread to make it more appropriate for ancient Rome. The game's theme of "bread and games" is a reference to the Latin phrase "panem et circenses" meaning bread and entertainment, coined by Juvenal to illustrate how easily the Roman public was swayed. The goal was to create an entertaining and educational Latin-themed game for a school project.
IATA has supported this study by Henry Harteveldt's Atmosphere Research Group, T2 Impact, and WTAAA on agents' response to its new distribution capability (NDC).
The author chose advertising as their major because they love creativity and art. They want a career where they can design magazine covers and newspaper layouts. The author is interested in client servicing and art, which allow working with clients to develop advertising ideas and designing ad layouts. An advertising degree can lead to careers like advertising manager, where one plans and manages advertising strategies for companies. Starting salaries for advertising careers range from around $80,000 for an advertising manager to over $170,000 for an advertising sales director. The author's plans are to work for an advertising agency as an art director or in client servicing after gaining internship experience and building a portfolio.
This document discusses marketing concepts for the travel and tourism sector. It covers core marketing concepts like understanding customer needs and segmentation. It also analyzes the importance of assessing the marketing environment, both micro and macro, and factors that influence consumer demand. Specific topics covered include strategic marketing planning, the role of marketing research, and elements of the marketing mix like product, price, promotion and place. The document provides graphs and examples to illustrate London's tourism industry and how understanding these marketing fundamentals can help companies like VISIT LONDON develop effective strategies.
The document provides information about Sony Corporation, including its business sectors, founders, headquarters, board members, corporate executive officers, culture, and products launched. Specifically:
Sony Corporation is primarily focused on electronics, games, entertainment, and financial services. It aims to leverage its uniqueness through convergence strategy. The company represents a wide range of businesses and remains globally unique.
Some key products launched by Sony include 10 new LED TV models in India, HD cameras, a laptop with new Transfer Jet technology, a new e-reader in Japan, an online store to compete with iTunes, televisions including Bravia and Internet TV, PlayStation games with PlayStation Move and 3D gaming support.
Google and HP are raising employee compensation to retain staff, while Tata AIG was fined for failing to follow expense guidelines. Wild tigers may become extinct within 12 years without increased conservation efforts. Patni Computer plans to hire 350 employees by year-end 2011, and Samsung aims to make India its consumer electronics production hub for regions like the Middle East within 5 years.
Fourteen people were convicted and sentenced to three years in prison for their involvement in 2008 communal riots in India. The environment minister proposed a new method for scrutinizing how countries take domestic and voluntary climate actions. Amazon began allowing customers to gift Kindle e-books to others.
The document contains summaries of several news stories:
1) The Indian government has approved doubling the existing monetary allowance for thousands of staff deployed in tiger reserves to boost morale.
2) India will send an expedition to the South Pole to study changes in climate patterns in Antarctica over the past thousands of years.
3) Google has removed a controversial mobile phone application that allows users to secretly read others' text messages.
The document contains summaries of several news stories: 1) The Indian government has doubled the allowance for staff working in tiger reserves to boost morale. 2) India will send an expedition to Antarctica to study how climate patterns have changed over thousands of years. 3) Google has removed a mobile phone application that allows users to secretly read others' text messages.
Nokia reported stronger than expected profits for Q3 but will cut up to 1800 jobs. The IMF said Asian currencies need to strengthen further to reduce hot money inflows and correct trade imbalances. China aims to become a major global player in the commercial satellite market by 2015. A US appeals court reinstated a ban on gays serving openly in the military. Goldman Sachs may repay Warren Buffett's $5 billion investment from 2008 that helped boost confidence in the bank during the financial crisis. A UN report found there are 57 million more men than women globally and progress is still needed to close gender gaps in power and leadership.
FedEx is consistently ranked as one of the best companies to work for due to its strong commitment to employees and innovative HR practices. Since its founding in 1971, FedEx has focused on creating a supportive work environment and treating employees well. This is exemplified by employees' willingness to sell possessions and use personal credit cards to keep operations running during early financial difficulties. FedEx has developed numerous programs over the years like People-Service-Profit philosophy, survey and feedback programs, and rewards programs to engage employees and support career growth. Treating employees well has helped FedEx provide excellent customer service and achieve long term success.
According to an RBI survey, households expect inflation to rise to almost 12% by next June even though the government expects it to moderate to around 5.5%. India's onion exports fell 33% in September due to higher demand and lower prices of Pakistani and Chinese onions. India has raised with the US the issue of export controls on high-technology trade. Tax levied on tobacco in India is among the lowest in Asia Pacific and does not follow WHO norms. Crop loan refinancing is projected to increase 54% due to increased planting following good monsoon rains, prompting Nabard to seek more government funding. Andhra Pradesh passed a law to regulate microfinance firms and interest rates charged to poor borrowers.
1) Prices of essential commodities in India rose 18% in one year according to an Assocham survey, which also found rising per capita consumption and income are changing food habits.
2) India and Norway plan to expand their double taxation agreement to facilitate greater tax evasion information exchange, following India's recent changes to its agreement with Switzerland.
3) India resolved its dispute with the EU over seizures of generic Indian drugs in transit through Europe, with the EU agreeing to amend its rules, allowing India to withdraw its related WTO complaint.
The document provides a detailed itinerary for an 8-day trip to Cambodia, including weather information, hotel and transportation bookings, planned activities and excursions to popular sites like Angkor Wat temple, estimates of daily costs for food and transportation, and a total expense calculation in Indian rupees for the entire trip. Key stops include the Royal Palace, Central Market, National Museum, various pagodas and lakes in and around Phnom Penh.
The document provides details of a planned 8-day trip to Cambodia, including weather, maps, flight and hotel bookings, places to visit, transportation and food options, itinerary, and total estimated expenses. The itinerary includes visiting museums, markets, pagodas, temples, and lakes in and around Phnom Penh, with a full day trip to see Angkor Wat temple. Total expenses for the trip are estimated to be Rs. 47,475.61.
The document provides details of a planned 8-day trip to Cambodia, including weather, maps, flight and hotel bookings, places to visit, transportation and food options, itinerary, and total estimated expenses. The itinerary includes visiting museums, markets, pagodas, temples, and lakes in and around Phnom Penh, with a full day trip to see Angkor Wat temple. Total expenses for the trip are estimated to be 47475.61 Indian rupees.
This document analyzes marketing strategies of selected travel agents in Ludhiana, India. It finds that Thomas Cook and SOTC are the most preferred brands, offering a variety of packages. Pan Express is also a top competitor. Customer surveys found that safety, accommodation, and transport are most important when choosing an agent. Overall, customers are satisfied with services from opted agencies in Ludhiana.
Analysis Of Marketing Strategies Of Selected Travel AgentsPuneet Kaur
This document analyzes marketing strategies of selected travel agents in Ludhiana, India. It finds that Thomas Cook and SOTC are the most preferred brands, providing a good variety of products. Pan Express is also a top competitor. Customer surveys found that accommodation, transport, safety, and insurance are the most important aspects of a journey. Overall, customers are satisfied with the travel agencies in Ludhiana.
Analysis Of Marketing Strategies Of Selected Travel AgentsPuneet Kaur
The document analyzes marketing strategies of selected travel agents in Ludhiana, India. It finds that Thomas Cook and SOTC are the most preferred brands, competing on both quality and price while Pan Express competes primarily on price. Customer surveys found that while online travel has grown, most people in Ludhiana still prefer visiting travel agents to plan trips. Thomas Cook and SOTC were found to have the leading and most stable market positions compared to other agents.
Puneet Kaur is a 21-year-old female pursuing an MBA in International Business from Punjab College of Technical Education in Ludhiana, Punjab. She has a Bachelors in Commerce degree from G.C.W Ludhiana under Panjab University. She is seeking a job in the export or banking sector to utilize her MBA skills and enhance her experience in a dynamic environment. Her strengths include dedication, leadership, teamwork, adaptability and patience.
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1. Analysis of marketing strategies of selected travel agents Presented by: Puneet kaur MBA-IB
2. Textile is one of India’s oldest industry. It is the second largest employment generator . The industry uses a wide variety of fibres . India contributes to around 12 percent of the world's production of cotton yarn and textiles Indian Textile Industry
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4. India is known to be the third largest manufacturer of cotton across the globe.
7. HISTORY Sportking India Ltd. Was Incorporated on 15-02-1989 & promoted by Sh. Raj Kumar Avasthi & his family members.
8. Other Companies of Sportking Group M/s. Sportking Knitwear’s Classis Wears Pvt. Ltd. M/s. Aradhan Knitwear’s M/s. Sportking Exports Namokar Capital Services Pvt. Ltd.
9. Markets USA: target stores, JC Penny, Hagger, Li and Fung, Mother Works, Costoc, Urban Outfitters, C.A.G., HMX Sportswear and Walt Disney. EUROPE: George and Tom Tailor.
10. Domestic : Pantaloon, Shopper’s Stop, Lifestyle, Pepe Jeans, Max (Dubai and India), Pyramid, Big Bazaar, Westside. They also have a license for the manufacturer of Walt Disney branded garments for India. Conti….
12. Classic Wear Ltd. was established in the year 1987 in Noida. Shifted from Noida to Ludhiana in the year 1988 having a change in name “Classis Wears Private Limited”. Presently it is situated at Village Meharban, Rahon Road, Ludhiana. Presently Classic Wears is a leading manufacturer of Knitwear for gents, ladies and kids in Northern India Production capacity of 1, 50,000 pcs.
15. MISSION Sportking group is committed to add value to the socio economic growth through excellence and adapting to the state of the art technology in both business and education. Our group is dedicated to deliver superior values to its customer, shareholders, employees and society.
16. VISION To create a learning space of International Repute for professional Excellence in Fashion and Business.
18. SWOT Analysis Of Classic Wears Pvt. Ltd. Strengths Established brand Name ‘Sportking’. One of the oldest known fabric manufacturers. Most experienced technical manpower. Dyeing and spinning units are in the nearby area.
19. WeaknessesFluctuations in the international prices of the integrants of the acrylic fiber.Do not have enough retail outlets.Less advertisement of the brand.OpportunitiesBetter utilization can be made with new machines.Can go directly to the end users through exclusive showrooms.Improvement in distribution chain-number of dealers and retail shops in the urban and semi urban areas.
20. Threats The concern is facing competition from existing and upcoming units in the industry.Fluctuations in the prices of raw materials.Low quality cheaper products available in the market of local brands.
21. Financial Analysis Ratios analysis is a technique of analysis and interpretation of financial statements. It is the process of establishing and interpreting various ratios for helping in making certain decisions.Liquidity ratio: A class of financial metrics that is used to determine a company's ability to pay off its short-terms debts obligations.
29. History The word tourism was used by 1811 and tourist by 1840. In 1936, the League of Nations defined foreign tourist as "someone traveling abroad for at least twenty-four hours". Its successor, the United Nations, amended this definition in 1945, by including a maximum stay of six months.
30. India’s tourism industry is experiencing a strong period of growth, driven by the burgeoning Indian middle class, growth in high spending foreign tourists, and coordinated government campaigns to promote ‘Incredible India’. Current scenario
31. A travel agency is a retail business, that sells travel related products and services to customers, on behalf of suppliers, such as airlines, car rentals, cruise lines, hotels, railways, sightseeing tours and package holidays that combine several products. Travel agency
33. General Sales Agents for Foreign Travel Companies. Business and Commercial Travel Agencies. By Class. Cargo Travel Agencies. Online Travel Agencies. Multi-Destination and Niche Agencies. Types of agents
35. Tourism in India The largest service industry in India, with a contribution of 6.23% to the national GDP and 8.78% of the total employment in India. The tourism industry in India generated about US$100 billion in 2008 and that is expected to increase to US$275.5 billion by 2018 at a 9.4% annual growth rate.
36. Types of tourism in India Adventure tourism Wildlife tourism Medical tourism Pilgrimage tourism Eco tourism Cultural tourism
39. To find out the most preferred agency by the customers.
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41. Research Methodology Research comprises defining and redefining problems, formulating hypothesis or suggested solutions, collecting, organizing and evaluating data; making deduction and reaching conclusion; and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis.
42. Research Design: Descriptive research design Sampling: Universe: It is the infinite number of respondents. All the travel agents. Population: It is the part of universe from which the samples for conducting the research is selected. All the travel agents in Ludhiana.
43. Sample Size :5 respondents. Sampling Technique: Convenience of time and place. Methods of Data Collection: Primary : Questionnaire. Secondary Data: Internet.
44. Research Design: Descriptive research design Sampling: Universe: It is the infinite number of respondents. All the customers traveling through travel agencies. Population: It is the part of universe from which the samples for conducting the research is selected. All the customers traveling through travel agents in Ludhiana.
45. Sample Size :5 respondents. Sampling Technique: Convenience of time and place. Methods of Data Collection: Primary : Questionnaire Secondary Data: Internet company brochures
46. Limitations of the study Some of the respondents did not bothered to answer all the questions. The travel agents were not revealing their marketing strategy. The study is restricted to Ludhiana region. There may be wrong or biased responses from the respondents.
84. As compared to others Thomas cook and sagger world holidays provide good and variety of the products.
85. Thomas cook and sotc are the most preferred brand names in Ludhiana.
86.
87. Customers are satisfied from the services of the chosen travel agents. Internet is the most preferred source of advertisement by the travel agents. Pan express ltd and royal travels do not use internet to promote their agency, whereas other Agents prefer internet and newspaper the most as well as the magazines. Emi system is yet not the mode of payment to the travel agents
88. As per the research Thomas cook and sotc are the most preferred agents. it has been analyzed no other kind of tourism prevails in Ludhiana other than business and personal. quantified results shows that 30% people in Ludhiana now go for online agents, whereas still 70% people go for travel agents. although many new travel and large number of travel agents are coming up Thomas cook, sotc and Ajanta airlines ltd have managed to carry constant and growing position in the market. people in Ludhiana are more towards leisure and business trips. Conclusion