This document describes an international summer session on communication studies held at CELSA, Paris-Sorbonne University from June 11-22, 2012. The programme provided an introduction to theories and practice of communication in France, including topics like corporate communications, media studies, advertising, political communications, and intercultural communications. Students would learn from CELSA faculty and visiting professionals through lectures, research presentations, field trips and workshops. The session aimed to give international students insights into the French approach to communication studies.

1. Métiers de l a Communication - Communication des Collectivités Territoriales - Communication des entreprises
et des institutions - Cultures, Tourismes et Communication - Communication et Technologie Numérique -
Management des Ressources Humaines et Diagnostic Social - Stratégies de Marque et Communication Plu-
rimédia - journalisme - Métiers de l a Communication - Communication des Collectivités Territoriales -
Communication des entreprises et des institutions - Cultures, Tourismes et Communication - Communica-
tion et Technologie Numérique - Management des Ressources Humaines et Diagnostic Social - Stratégies
de Marque et Communication Plurimédia - journalisme -Métiers de l a Communication - Communication des
Collectivités Territoriales - Communication des entreprises et des institutions - Cultures, Tourismes
et Communication - Communication et Technologie Numérique - Management des Ressources Humaines
et Diagnostic Social - Stratégies de Marque et Communication Plurimédia - journalisme - Métiers de
l a Communication - Communication des Collectivités Territoriales - Communication des entreprises et
des institutions - Cultures, Tourismes et Communication - Communication et Technologie Numérique -
Management des Ressources Humaines et Diagnostic Social - Stratégies de Marque et Communication
Plurimédia - journalisme - Métiers de l a Communication - Communication des Collectivités Territo-
riales - Communication des entreprises et des institutions - Cultures, Tourismes et Communication - Com-
munication et Technologie Numérique - Management des Ressources Humaines et Diagnostic Social -
Stratégies de Marque et Communication Plurimédia - journalisme - Métiers de l a Communication -
Communication des Collectivités Territoriales - Communication des entreprises et des institutions
international
summer session
11 June – 22 June 2012

2. international summer session
CELSA, Paris-Sorbonne university
‘A PERSPECTIVE ON COMMUNICATION STUDIES
IN FRANCE TODAY’
French intellectuals have been major contributors to thinking about media and communications,
and France is home to the arts, fashion and cultural industries, and world-famous luxury brands.
Celsa, the Sorbonne’s graduate school of journalism and communications, has trained future
practitioners in the communications industry for the past 50 years. This summer session offers
you the chance to learn more about the theory and practice of communication from top resear-
chers and professionals in the field.
CELSA-Sorbonne
Communicating effectively is a vital manage- The school offers continuing education degrees
ment function today, no matter what the field in the above fields, and has an Executive MBA in
is. Celsa has over 50 years experience training ‘Management Communications and Societies’.
professionals for senior positions in commu- It offers short courses in media training, crisis
nications. It offers three-year post-graduate communication and presentation skills for wor-
degree programmes with majors in corporate king professionals.
communications, marketing and advertising,
human resource management, online commu- Full-time academic staff teach the theories of
nication and communications management. It communication today, and communication pro-
also has an apprenticeship degree programme. fessionals share their experience with students.
PROGRAMME
INTRODUCTION The influence of scientific
Introducing Celsa and the Sorbonne research on the development of
University. Guided tour of the Sorbonne. communication studies in France.
Professor Véronique Richard Professor Yves Jeanneret
Specifics of French society: secularism, Information and communication sciences in
human rights, relations between relation to other sciences: meeting with Celsa
France and Europe, solidarity, and research students.
contemporary challenges to the system. MEDIA AND NEW MEDIA in france
Professor Alain Blondy
Overview: main media organisations, media
The French higher education system financing, the free newspapers, the online
compared to other countries. Guided press, press law and confidence in the media,
tour of the Latin Quarter and the main followed by a visit to Le Monde newspaper.
research establishments (Universities of Professor Adeline Wrona and Associate Professor Arnaud
Panthéon Assas, Pierre and Marie Curie). Le Gal, editor-in-chief, Les Echos newspaper
Professor Françoise Boursin The new media environment and its
influence on the practice of journalists .
THEORETICAL FOUNDATIONS OF THE STUDY Assistant Professor Valérie Jeanne-Perrier
OF INFORMATION AND COMMUNICATION
Studies on the media and the digital media
From media studies to information and com- in France: round table with researchers.
munication. Communication as an academic
discipline. Writing for internet.
Professor Yves Jeanneret Assistant Professor Valérie Jeanne-Perrier

3. PROGRAMME (continued)
CORPORATE AND Communicating about the environment
INSTITUTIONAL COMMUNICATION and corporate responsibility.
Corporate image, reputation management, Professor Nicole d’Almeida
public opinion and public opinion risk, lobbying
COMMERCIAL COMMUNICATION
and public affairs, communication strategy,
suitable strategies for different audiences like Research and advertising practice in France.
staff, shareholders and clients, and opinion Visit of the Paris Advertising Museum.
relays like journalists, elected representatives Professor Karine Berthelot-Guiet and
Associate Professor Déborah Marino
and public bodies.
Associate Professor Stephane Billiet Communication and museology, illustrated
and former Associate Professor Jean-Pierre Beaudoin by a tour of the Louvre Museum.
Round table with young professionals Professor Yves Jeanneret
from the communications industry. Intercultural communication in action in a
Political communication and the symbols commercial environment. Excursion to the
of centralised power in France: lecture Barbes neighbourhood in north Paris.
and excursion to the Versailles Palace. Assistant Professor Emmanuelle Lallement
Professor Françoise Boursin
Ethics, human resource management
and communication.
Professor Véronique Richard and
Associate Professor Jean-Marc Le Gall
– LANGUAGE OF INSTRUCTION Pont-de-Levallois metro station (line 3),
Classes and tours are in English. All our faculty is five minutes walk from the school, and
and staff speak English to help you to feel at 20 minutes from central Paris.
ease at our school. The 82 and 93 buses run close by.
– TEACHING FACULTY – ACCOMMODATION
Communications is an interdisciplinary field. You will need an accommodation budget
Our professors and assistant professors of about 1000 €. Paris offers many
research and teach in the fields of political accommodation alternatives to foreign
science, ethnology, semiotics, corporate students. One of them is the International
communication, media and mediation, Campus (‘Cité Universitaire’) in central Paris.
marketing and advertising, sociology and We will provide a list of accommodation
philosophy, journalism and human resource possibilities to registered students.
management.
– CONTACT
– YOUR APPLICATION Philip Scheiner
To prepare your application, we need Programme leader
Tel.: +33 (0)1 46 43 76 61
the following before 18 May 2012: philip.scheiner@celsa.paris-sorbonne.fr
• A letter of application, describing why you would
like to take part, and a CV. Roselyne Aubert
• Documentation attesting that you have a Master’s Administrative co-ordinator
level or equivalent. roselyne.aubert@celsa.paris-sorbonne.fr
• Your completed registration form
For more information see our website:
– ACCESSIBILITY ON PUBLIC TRANSPORT www.celsa.fr
Classes take place on the CELSA campus, – registration fees
77 rue de Villiers, 92200 Neuilly-sur-Seine.
Neuilly-sur-Seine is a lovely green 1200€
neighbourhood minutes away from (1000€ for all lessons, and 200€ for all weekday
the Ile-de-la-Jatte on the Seine river, lunches, visits and travel pass).
so famous in the Impressionists’ paintings.

4. école des hautes études en sciences de l’information et de l a communication
WWW.CELSA.FR
77, RUE DE VILLIERS - 92200 NEUILLY-SUR-SEINE