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Métiers de l a Communication - Communication des Collectivités Territoriales - Communication des entreprises

 et des institutions - Cultures, Tourismes et Communication - Communication et Technologie Numérique -

 Management des Ressources Humaines et Diagnostic Social - Stratégies de Marque et Communication Plu-

 rimédia - journalisme - Métiers de l a Communication - Communication des Collectivités Territoriales  -

 Communication des entreprises et des institutions - Cultures, Tourismes et Communication - Communica-

 tion et Technologie Numérique - Management des Ressources Humaines et Diagnostic Social - Stratégies

 de Marque et Communication Plurimédia - journalisme -Métiers de l a Communication - Communication des

 Collectivités Territoriales - Communication des entreprises et des institutions - Cultures, Tourismes

 et Communication - Communication et Technologie Numérique - Management des Ressources Humaines

 et Diagnostic Social - Stratégies de Marque et Communication Plurimédia - journalisme - Métiers de

 l a Communication - Communication des Collectivités Territoriales - Communication des entreprises et

 des institutions - Cultures, Tourismes et Communication - Communication et Technologie Numérique -

 Management des Ressources Humaines et Diagnostic Social - Stratégies de Marque et Communication

 Plurimédia - journalisme - Métiers de l a Communication - Communication des Collectivités Territo-

 riales - Communication des entreprises et des institutions - Cultures, Tourismes et Communication  - Com-

 munication et Technologie Numérique - Management des Ressources Humaines et Diagnostic Social -

 Stratégies de Marque et Communication Plurimédia - journalisme - Métiers de l a Communication -

 Communication des Collectivités Territoriales - Communication des entreprises et des institutions
international
                          summer session
              11 June – 22 June 2012
international summer session
          CELSA, Paris-Sorbonne university
                                             ‘A PERSPECTIVE ON COMMUNICATION STUDIES
                                             IN FRANCE TODAY’

                                             French intellectuals have been major contributors to thinking about media and communications,
                                             and France is home to the arts, fashion and cultural industries, and world-famous luxury brands.
                                             Celsa, the Sorbonne’s graduate school of journalism and communications, has trained future
                                             practitioners in the communications industry for the past 50 years. This summer session offers
                                             you the chance to learn more about the theory and practice of communication from top resear-
                                             chers and professionals in the field.

                                                  CELSA-Sorbonne
                                                  Communicating effectively is a vital manage-      The school offers continuing education degrees
                                                  ment function today, no matter what the field     in the above fields, and has an Executive MBA in
                                                  is. Celsa has over 50 years experience training   ‘Management Communications and Societies’.
                                                  professionals for senior positions in commu-      It offers short courses in media training, crisis
                                                  nications. It offers three-year post-graduate     communication and presentation skills for wor-
                                                  degree programmes with majors in corporate        king professionals.
                                                  communications, marketing and advertising,
                                                  human resource management, online commu-          Full-time academic staff teach the theories of
                                                  nication and communications management. It        communication today, and communication pro-
                                                  also has an apprenticeship degree programme.      fessionals share their experience with students.




                                             PROGRAMME
                                                   INTRODUCTION                                     The influence of scientific
                                                   Introducing Celsa and the Sorbonne               research on the development of
                                                   University. Guided tour of the Sorbonne.         communication studies in France.
                                                   Professor Véronique Richard                      Professor Yves Jeanneret

                                                   Specifics of French society: secularism,         Information and communication sciences in
                                                   human rights, relations between                  relation to other sciences: meeting with Celsa
                                                   France and Europe, solidarity, and               research students.
                                                   contemporary challenges to the system.           MEDIA AND NEW MEDIA in france
                                                   Professor Alain Blondy
                                                                                                    Overview: main media organisations, media
                                                   The French higher education system               financing, the free newspapers, the online
                                                   compared to other countries. Guided              press, press law and confidence in the media,
                                                   tour of the Latin Quarter and the main           followed by a visit to Le Monde newspaper.
                                                   research establishments (Universities of         Professor Adeline Wrona and Associate Professor Arnaud
                                                   Panthéon Assas, Pierre and Marie Curie).         Le Gal, editor-in-chief, Les Echos newspaper
                                                   Professor Françoise Boursin                      The new media environment and its
                                                                                                    influence on the practice of journalists .
                                                   THEORETICAL FOUNDATIONS OF THE STUDY             Assistant Professor Valérie Jeanne-Perrier
                                                   OF INFORMATION AND COMMUNICATION
                                                                                                    Studies on the media and the digital media
                                                   From media studies to information and com-       in France: round table with researchers.
                                                   munication. Communication as an academic
                                                   discipline.                                      Writing for internet.
                                                   Professor Yves Jeanneret                         Assistant Professor Valérie Jeanne-Perrier
PROGRAMME    (continued)



    CORPORATE AND                                             Communicating about the environment
    INSTITUTIONAL COMMUNICATION                               and corporate responsibility.
    Corporate image, reputation management,                   Professor Nicole d’Almeida
    public opinion and public opinion risk, lobbying
                                                              COMMERCIAL COMMUNICATION
    and public affairs, communication strategy,
    suitable strategies for different audiences like          Research and advertising practice in France.
    staff, shareholders and clients, and opinion              Visit of the Paris Advertising Museum.
    relays like journalists, elected representatives          Professor Karine Berthelot-Guiet and
                                                              Associate Professor Déborah Marino
    and public bodies.
    Associate Professor Stephane Billiet                      Communication and museology, illustrated
    and former Associate Professor Jean-Pierre Beaudoin       by a tour of the Louvre Museum.
    Round table with young professionals                      Professor Yves Jeanneret
    from the communications industry.                         Intercultural communication in action in a
    Political communication and the symbols                   commercial environment. Excursion to the
    of centralised power in France: lecture                   Barbes neighbourhood in north Paris.
    and excursion to the Versailles Palace.                   Assistant Professor Emmanuelle Lallement
    Professor Françoise Boursin
    Ethics, human resource management
    and communication.
    Professor Véronique Richard and
    Associate Professor Jean-Marc Le Gall




    –	LANGUAGE OF INSTRUCTION                                     Pont-de-Levallois metro station (line 3),
    	 Classes and tours are in English. All our faculty           is five minutes walk from the school, and
        and staff speak English to help you to feel at            20 minutes from central Paris.
        ease at our school.                                       The 82 and 93 buses run close by.

    –	 TEACHING FACULTY                                       –	ACCOMMODATION
    	 Communications is an interdisciplinary field.           	 You will need an accommodation budget
        Our professors and assistant professors                   of about 1000 €. Paris offers many
        research and teach in the fields of political             accommodation alternatives to foreign
        science, ethnology, semiotics, corporate                  students. One of them is the International
        communication, media and mediation,                       Campus (‘Cité Universitaire’) in central Paris.
        marketing and advertising, sociology and                  We will provide a list of accommodation
        philosophy, journalism and human resource                 possibilities to registered students.
        management.
                                                              –	 CONTACT
    –	 YOUR APPLICATION                                       	 Philip Scheiner
    	 To prepare your application, we need                    	 Programme leader
                                                              	Tel.: +33 (0)1 46 43 76 61
        the following before 18 May 2012:                     	 philip.scheiner@celsa.paris-sorbonne.fr
        •	A letter of application, describing why you would
          like to take part, and a CV.                        	   Roselyne Aubert
        •	Documentation attesting that you have a Master’s    	   Administrative co-ordinator
          level or equivalent.                                	   roselyne.aubert@celsa.paris-sorbonne.fr
        •	Your completed registration form
                                                              	   For more information see our website:
    –	ACCESSIBILITY ON PUBLIC TRANSPORT                           www.celsa.fr
    	 Classes take place on the CELSA campus,                 –	 registration fees
        77 rue de Villiers, 92200 Neuilly-sur-Seine.
        Neuilly-sur-Seine is a lovely green                   	   1200€
        neighbourhood minutes away from                       	   (1000€ for all lessons, and 200€ for all weekday
        the Ile-de-la-Jatte on the Seine river,                   lunches, visits and travel pass).
        so famous in the Impressionists’ paintings.
école des hautes études en sciences de l’information et de l a communication
                                                                                                                   WWW.CELSA.FR



77, RUE DE VILLIERS - 92200 NEUILLY-SUR-SEINE

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Summer sessioncelsa sorbonne2012(programme)

  • 1. Métiers de l a Communication - Communication des Collectivités Territoriales - Communication des entreprises et des institutions - Cultures, Tourismes et Communication - Communication et Technologie Numérique - Management des Ressources Humaines et Diagnostic Social - Stratégies de Marque et Communication Plu- rimédia - journalisme - Métiers de l a Communication - Communication des Collectivités Territoriales  - Communication des entreprises et des institutions - Cultures, Tourismes et Communication - Communica- tion et Technologie Numérique - Management des Ressources Humaines et Diagnostic Social - Stratégies de Marque et Communication Plurimédia - journalisme -Métiers de l a Communication - Communication des Collectivités Territoriales - Communication des entreprises et des institutions - Cultures, Tourismes et Communication - Communication et Technologie Numérique - Management des Ressources Humaines et Diagnostic Social - Stratégies de Marque et Communication Plurimédia - journalisme - Métiers de l a Communication - Communication des Collectivités Territoriales - Communication des entreprises et des institutions - Cultures, Tourismes et Communication - Communication et Technologie Numérique - Management des Ressources Humaines et Diagnostic Social - Stratégies de Marque et Communication Plurimédia - journalisme - Métiers de l a Communication - Communication des Collectivités Territo- riales - Communication des entreprises et des institutions - Cultures, Tourismes et Communication  - Com- munication et Technologie Numérique - Management des Ressources Humaines et Diagnostic Social - Stratégies de Marque et Communication Plurimédia - journalisme - Métiers de l a Communication - Communication des Collectivités Territoriales - Communication des entreprises et des institutions international summer session 11 June – 22 June 2012
  • 2. international summer session CELSA, Paris-Sorbonne university ‘A PERSPECTIVE ON COMMUNICATION STUDIES IN FRANCE TODAY’ French intellectuals have been major contributors to thinking about media and communications, and France is home to the arts, fashion and cultural industries, and world-famous luxury brands. Celsa, the Sorbonne’s graduate school of journalism and communications, has trained future practitioners in the communications industry for the past 50 years. This summer session offers you the chance to learn more about the theory and practice of communication from top resear- chers and professionals in the field. CELSA-Sorbonne Communicating effectively is a vital manage- The school offers continuing education degrees ment function today, no matter what the field in the above fields, and has an Executive MBA in is. Celsa has over 50 years experience training ‘Management Communications and Societies’. professionals for senior positions in commu- It offers short courses in media training, crisis nications. It offers three-year post-graduate communication and presentation skills for wor- degree programmes with majors in corporate king professionals. communications, marketing and advertising, human resource management, online commu- Full-time academic staff teach the theories of nication and communications management. It communication today, and communication pro- also has an apprenticeship degree programme. fessionals share their experience with students. PROGRAMME INTRODUCTION The influence of scientific Introducing Celsa and the Sorbonne research on the development of University. Guided tour of the Sorbonne. communication studies in France. Professor Véronique Richard Professor Yves Jeanneret Specifics of French society: secularism, Information and communication sciences in human rights, relations between relation to other sciences: meeting with Celsa France and Europe, solidarity, and research students. contemporary challenges to the system. MEDIA AND NEW MEDIA in france Professor Alain Blondy Overview: main media organisations, media The French higher education system financing, the free newspapers, the online compared to other countries. Guided press, press law and confidence in the media, tour of the Latin Quarter and the main followed by a visit to Le Monde newspaper. research establishments (Universities of Professor Adeline Wrona and Associate Professor Arnaud Panthéon Assas, Pierre and Marie Curie). Le Gal, editor-in-chief, Les Echos newspaper Professor Françoise Boursin The new media environment and its influence on the practice of journalists . THEORETICAL FOUNDATIONS OF THE STUDY Assistant Professor Valérie Jeanne-Perrier OF INFORMATION AND COMMUNICATION Studies on the media and the digital media From media studies to information and com- in France: round table with researchers. munication. Communication as an academic discipline. Writing for internet. Professor Yves Jeanneret Assistant Professor Valérie Jeanne-Perrier
  • 3. PROGRAMME (continued) CORPORATE AND Communicating about the environment INSTITUTIONAL COMMUNICATION and corporate responsibility. Corporate image, reputation management, Professor Nicole d’Almeida public opinion and public opinion risk, lobbying COMMERCIAL COMMUNICATION and public affairs, communication strategy, suitable strategies for different audiences like Research and advertising practice in France. staff, shareholders and clients, and opinion Visit of the Paris Advertising Museum. relays like journalists, elected representatives Professor Karine Berthelot-Guiet and Associate Professor Déborah Marino and public bodies. Associate Professor Stephane Billiet Communication and museology, illustrated and former Associate Professor Jean-Pierre Beaudoin by a tour of the Louvre Museum. Round table with young professionals Professor Yves Jeanneret from the communications industry. Intercultural communication in action in a Political communication and the symbols commercial environment. Excursion to the of centralised power in France: lecture Barbes neighbourhood in north Paris. and excursion to the Versailles Palace. Assistant Professor Emmanuelle Lallement Professor Françoise Boursin Ethics, human resource management and communication. Professor Véronique Richard and Associate Professor Jean-Marc Le Gall – LANGUAGE OF INSTRUCTION Pont-de-Levallois metro station (line 3), Classes and tours are in English. All our faculty is five minutes walk from the school, and and staff speak English to help you to feel at 20 minutes from central Paris. ease at our school. The 82 and 93 buses run close by. – TEACHING FACULTY – ACCOMMODATION Communications is an interdisciplinary field. You will need an accommodation budget Our professors and assistant professors of about 1000 €. Paris offers many research and teach in the fields of political accommodation alternatives to foreign science, ethnology, semiotics, corporate students. One of them is the International communication, media and mediation, Campus (‘Cité Universitaire’) in central Paris. marketing and advertising, sociology and We will provide a list of accommodation philosophy, journalism and human resource possibilities to registered students. management. – CONTACT – YOUR APPLICATION Philip Scheiner To prepare your application, we need Programme leader Tel.: +33 (0)1 46 43 76 61 the following before 18 May 2012: philip.scheiner@celsa.paris-sorbonne.fr • A letter of application, describing why you would like to take part, and a CV. Roselyne Aubert • Documentation attesting that you have a Master’s Administrative co-ordinator level or equivalent. roselyne.aubert@celsa.paris-sorbonne.fr • Your completed registration form For more information see our website: – ACCESSIBILITY ON PUBLIC TRANSPORT www.celsa.fr Classes take place on the CELSA campus, – registration fees 77 rue de Villiers, 92200 Neuilly-sur-Seine. Neuilly-sur-Seine is a lovely green 1200€ neighbourhood minutes away from (1000€ for all lessons, and 200€ for all weekday the Ile-de-la-Jatte on the Seine river, lunches, visits and travel pass). so famous in the Impressionists’ paintings.
  • 4. école des hautes études en sciences de l’information et de l a communication WWW.CELSA.FR 77, RUE DE VILLIERS - 92200 NEUILLY-SUR-SEINE