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Dhanuka thilak ppt


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found purchasing pattern and understanding of network among farmer - factory - cdc

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Dhanuka thilak ppt

  1. 1. “Study and Analyze in detail the weedicides purchasing pattern and methodology adopted by sugarcane factories and Cane Development Council in A.P.” College guide: Dr. V.K.Jaya Raghavendra rao Principal Scientist NAARM, Hyderabad. Company guide: Mr. Firoz Ahmed Manger (R&D) Dhanuka Agritech Ltd., Hyderabad. presented by : Rudrakshi Durga Thilak Post Graduate Diploma in Management (Agriculture) National Academy of Agricultural Research Management, Hyderabad (Indian Council of Agricultural Research) 1
  2. 2. Flows of Presentation 2 Objective Study area Methodology Area distribution of sugarcane in India Andhra Pradesh sugarcane scenario Weed management practices Satisfaction level on current practice of controlling weeds in Sugarcane Constraints in herbicide scenario Cyperus rotundus intensity in sugarcane fields Best way to educate farmers Methodology followed in purchasing and distributing herbicides by Cane Development Council and Sugar Factories Factors influencing CDC and sugar factory in purchasing herbicides Factors considered while purchasing herbicides Suitable Approach in making the buying process acceptable to sugar factory and CDC Conclusions
  3. 3. OBJECTIVES: • To arrive the correct process/methodology adopted in purchase of weedicides by Sugar Factories&CDC. • To list out & review the factors that are influencing in the process at both factory level & CDC level. • To evolve the suitable approach by the company in making the buying process smooth & acceptable to both factories & CDC. 3
  4. 4. Study Area 4
  5. 5. Methodology • Nature and Source of Data: Primary data is collected from the farmers and dealers with personal interviews. Secondary data is collected from Department of Economics and Statistics, Websites of Department of Industries and Commerce, Commissionerate of Cane Development, Govt. of A.P. 5 • Sampling Procedure Judgmental sampling procedure was followed in selection of districts and sugar factories. Simple random sampling procedure was followed in selecting farmers.
  6. 6. Sample Size : Sugar Factories - 07 Farmers – 2 – 3 per factory (20) CDCs – 1 per district Dealers – 1 – 2 per factory (05) Data Collection: Data collected by pre tested questionnaire which contains both open ended and closed ended questions. Data Analysis: The data collected is properly decoded and used for analysis. The data was analyzed in MS Excel. Nov-14 6
  7. 7. Indian Sugarcane Scenario: 7 4% 4% 9% 1% 19% 0% 8% 2% 5% 2% 44% 2% Andhra Pradesh Gujarat Karnataka Madhya Pradesh Maharashtra Orissa Tamil Nadu Bihar Haryana Punjab Uttar Pradesh Uttarakhand A CAGR of 1.24%, 0.95% and -0.28% is visible in area, production and yield respectively Major states are: UP Maharashtra Karnataka &TN
  8. 8. Annual Growth rate in Andhra Pradesh Sugarcane area, production and yield 8 15.00% 10.00% 5.00% 0.00% -5.00% -10.00% -15.00% -20.00% -25.00% 40.00% 30.00% 20.00% 10.00% 0.00% -10.00% -20.00% -30.00% Area Production Yield A CAGR of -0.78%, -0.97% and -0.19% is visible in area, production and yield respectively.
  9. 9. Results and Discussion Weed management practices: 9 Medak Nizamabad Karimnagar Type of Operation No. of times Cost/acre (in Rs.) Avg No.of labor No. of times Cost/acre (in Rs.) Avg No.of labor No. of times Cost/acre (in Rs.) Avg No.of labor Manual Weeding 3 2230.2 3 3 2225..3 3 3 2233.12 3 Chemical Weeding 1.5 1730.2 1 1.5 1708.11 1 1.5 1900.12 1 Total (in Rs.) 3960.2 3933.44 4133.24 Farmers are paying more for manual weeding than other types.
  10. 10. Satisfaction level on current practice of controlling weeds in Sugarcane 7.1(b) Nizamabad 33% 67% Highly Satisfied Moderately Satisfied 10 67% 33% 7.1(c) Karimnagar Highly Satisfied Moderately Satisfied 70% 30% 7.1(a)Medak Highly Satisfied Moderately Satisfied
  11. 11. constraints in herbicide scenario: No Effective Control 5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0 Effects soil health Slow growth of plants Control for less duration Sugarcane plant dies if herbicide come in contact Constraints Constraints 11 No Effective control > Effects soil health > Slow growth of plants > Sugarcane plant dies if come in contact > Control for less duration.
  12. 12. Cyperus rotundus • Cyperus rotundus (coco-grass, Java grass, nut grass,purple nut sedge], red nut sedge • Cyperus rotundus is a perennial plant, that may reach a height of up to 140 cm (55 inches). • The names "nut grass" and "nut sedge" – shared with the related species Cyperus esculentus – are derived from its tubers, that somewhat resemble nuts, although botanically they have nothing to do with nuts. • Weed pulling in gardens usually results in breakage of roots, leaving tubers in the ground from which new plants emerge quickly. • Ploughing distributes the tubers in the field, worsening the infestation 12
  13. 13. Intensity of Cyperus rotundus in sugarcane fields 40% Moderate 40% Low 20% High (a) Medak Moderate Low high Nizamabad %80 Moderate 20% Low Moderate Low 67% Moderate 33% Low (c) Karimnagar Moderate Low Farmers are moderately satisfied
  14. 14. Best Way to educate farmers: Field demonstration 5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0 Farmer meetings Posters and Palmphlets Free Samples Village campaigns Ranking of Promotional activities given by farmers 14
  15. 15. . Methodology followed in purchasing and distributing herbicides by Cane Development Council and Sugar Factories: Cane Development Council Sugar Cane Factory Farmer CDC form Approved by Cane staff Payment Herbicides H e r b i c i d e s CDC Form availed at CDC 15
  16. 16. Political Economic Social Technological  Government change.  Change in policies and regulations.  Change in CDC body.  Change in Ex-officio of CDC.  New norms both at CDC and factory.  Funds received.  Budget allotted to weedicides.  Impact of cost of weeding.  Cost of weedicide.  Impact of previous year returns.  Farmers’ adoptability to new weedicide.  Perception over the brand or company.  Relation between the factory and CDC official with the company.  Ethical issues  Effectiveness of weedicide.  Impact of chemical formulation on main crop.  Field trail results.  Previous year results. 16 Factors influencing CDC’S and sugar cane factories while considering herbicide purchase:
  17. 17. Feasible approach By the company to evolve, in making the Buying process smooth: cost effective 6 5 4 3 2 1 0 dosage usage method Broad spectrum Less phytotoxic Longitivity Factors considerd while purchasing an herbicide 17 This chart illustrates the Low price Initiation is the main extracted aspect
  18. 18. • Medak • Farmer’s suggest cdc to procure an herbice which is effective control of cyperus • Nizamabad • Farmers suggest cdc to procure an herbiced which is cost effective • Karimnagar • Farmer’s suggest cdc to procure an herbice which is effective control of cyperus & also cost effective 18
  19. 19. CONCLUSION • 10-15% of total cost of cultivation is spent on weed management • Farmers in all the surveyed districts follow manual, weeding along with chemical weeding at appropriate times in sugar cane field. • In order to avoid high labor many farmers rely more upon herbicide or chemical control of weeds. • Farmer satisfaction level on current weed management practices is moderate • Farmers are ready to accept new herbicide which are beneficial to their weeding practices and they are well acquainted to accept a product which enhances their yield. • In this arena of marketing to the extent of understand as the vast farmers need the product which can be affordable . • The move of the company is to be with low cost start up so that farmers can be habituated with the product for a period of time. 19
  20. 20. Learnins: • An experience to work with a giant agro-chemical company. • Work planning and Time management. • How to organize an survey. • Interaction with farmers at different locations. • Brief knowledge on sugarcane cultivation and procedures of weedicides supply chain. Nov-14 20
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