The document describes a proposed mobile application called gRavey for students at Ravensbourne College. The app would provide a calendar, timetable, library account access, email, links to the graphic design store and event listings. It presents market research on the target audience of students, growth projections, competitors, and marketing and monetization strategies through in-app advertising. An action plan outlines the development process from concept to testing and updates.
Demanding automotive shoppers looking for a distinctive midsize sedan in Washington will surely prefer the award-winning 2013 Hyundai Sonata available at one of the most relevant Bellingham Hyundai dealerships, Rairdons Hyundai of Bellingham.
A presentation designed for review by ad executives. Discussion occurred about mobile advertising and how by 2018 88% of all local online ads will be delivered via Mobile. Enjoy the presentation.
Crafting brilliant mobile experiences, goes beyond aesthetics and pixel perfect designs; it necessitates strong understanding of interactive elements, usability patterns, gestures and mobile hardware capabilities. All these, when harmonically blended, may lead to highly emotional and delightful experiences, which will target the hearts and minds of mobile users, and will ultimately keep them engaged in a mobile application.
The presentation covers most aspects of a mobile app lifecycle (starting from early Discovery stages to Store submission and on-going support) and helps designers understand and recognise mobile landscape evolution, screen limitations, huge hardware opportunities, and how to take advantage of touch interactions. Moreover, it provides best cases and practical information on core design components of a mobile app, creating an optimised information hierarchy, respecting mobile platforms usage patterns, prototyping, evaluating designs and more.
The presentation was delivered by Trebbble, a mobile strategy and development firm, in the scope of the Digitized 2014 Workshops.
Apptentive at IndieDevLab - Grow your App BusinessRobi Ganguly
You can find us at www.apptentive.com
Are you an app developer with an app in the iTunes app store, Android Market or Mac App Store? Do you want to talk with your customers and grow your business?
We make that easy. Developers who use our tools get more and better ratings and reviews, have happier customers with higher retention and see more downloads and revenues.
ROI positive User Acquisition for mobile gamesHanno Fichtner
This presentation outlines how mobile app/game developers can acquire new users on a profitable level.
First it gives an outline of how user acquisition has changed over the past two years.
Then it shows the process of buying traffic in a ROI positive way.
Lastly it summarizes the launch timeline to prepare for a successful app release.
Demanding automotive shoppers looking for a distinctive midsize sedan in Washington will surely prefer the award-winning 2013 Hyundai Sonata available at one of the most relevant Bellingham Hyundai dealerships, Rairdons Hyundai of Bellingham.
A presentation designed for review by ad executives. Discussion occurred about mobile advertising and how by 2018 88% of all local online ads will be delivered via Mobile. Enjoy the presentation.
Crafting brilliant mobile experiences, goes beyond aesthetics and pixel perfect designs; it necessitates strong understanding of interactive elements, usability patterns, gestures and mobile hardware capabilities. All these, when harmonically blended, may lead to highly emotional and delightful experiences, which will target the hearts and minds of mobile users, and will ultimately keep them engaged in a mobile application.
The presentation covers most aspects of a mobile app lifecycle (starting from early Discovery stages to Store submission and on-going support) and helps designers understand and recognise mobile landscape evolution, screen limitations, huge hardware opportunities, and how to take advantage of touch interactions. Moreover, it provides best cases and practical information on core design components of a mobile app, creating an optimised information hierarchy, respecting mobile platforms usage patterns, prototyping, evaluating designs and more.
The presentation was delivered by Trebbble, a mobile strategy and development firm, in the scope of the Digitized 2014 Workshops.
Apptentive at IndieDevLab - Grow your App BusinessRobi Ganguly
You can find us at www.apptentive.com
Are you an app developer with an app in the iTunes app store, Android Market or Mac App Store? Do you want to talk with your customers and grow your business?
We make that easy. Developers who use our tools get more and better ratings and reviews, have happier customers with higher retention and see more downloads and revenues.
ROI positive User Acquisition for mobile gamesHanno Fichtner
This presentation outlines how mobile app/game developers can acquire new users on a profitable level.
First it gives an outline of how user acquisition has changed over the past two years.
Then it shows the process of buying traffic in a ROI positive way.
Lastly it summarizes the launch timeline to prepare for a successful app release.
House of Fraser case study with Poq and DemandwareMichael Langguth
Our co-founder Michael Langguth held a webinar with Demandware and House of Fraser's Mobile Business Development Manager, Antonio Tella, about how the retailer has managed to achieve remarkable results with its current iOS and Android app offering.
Questions covered in the webinar include:
How can apps be used to design a great multichannel experience for consumers?
What’s the business case for an app when your website is mobile optimised? Which key metrics do House of Fraser use to measure the performance of the app?
How can Demandware Commerce and your warehouse management system be integrated with your app?
Which issues did Poq and House of Fraser consider when they integrated a native app with Demandware Commerce?
What are the advantages and disadvantages of building an app on a SaaS platform?
To watch the webinar, visit: http://bit.ly/1cMBe0S
To find out more about the Poq app commerce platform, visit: http://poqcommerce.com
Mobile Marketing: 99 Ways to Get Your App Noticed - Parisa FosterParisa Foster
You’ve submitted your App to the App Store. Congratulations! Umm, no. Not yet. Long gone are the days where you could simply release an app and watch those download numbers climb. Now with over 1.5 million apps available across the different platforms and almost 2,000 new apps going live every day, getting your app noticed is no easy feat.
This conference, presented at Mobiz 2012 in Montreal, provided an overview of 99 different ways you can use to get your app noticed ranging from basic ASO (App Store Optimization) tactics to more outlandish marketing plays.
To effectively monetize mobile and apps, we need to shift the focus away from installs and acquisition, to engagement and reengagement.
Today it’s not just about getting traffic or acquiring customers or app downloads. It’s all about relevant and targeted communications in order to better accomplish those things.
Though the in-app purchase is the holy grail the ultimate goal is maximise customer lifetime value. So the objective is isn’t the first sale but to generate a a continuous stream of revenue from your best customers.
2. g RAVEY
A mobile application that allows
students to access comprehensive
information about their college.
The gRavey app helps you to stay
up date with college news via event
listings.
G RAVEY
3. FEATURES
CALENDAR LIBRARY
VIEW THE COURSE DEADLINE ACCOUNT SUMMARY
REVERSED ITEMS
LOANED ITEMS
TIMETABLE E-MAIL
VIEW THE COURSE TIMETABLE CHECK STUDENT’S E-MAIL
SHOP EVENTS
LINK TO LONDON GRAPHIC CHECK EVENTS IN
CENTRE RAVENSBOURNE COLLEGE
G RAVEY
8. COMPETITORS
CAMBRIDGE
UCL
CENTRAL SAINT MARTIN
RATING RATING
★★★★★ ★★★ RATING
★★
G RAVEY
9. MARKETING
APPLICATION WEBSITE
ADVERTISING IN OTHER APP CONNECT DATA OF THE RAVENSBOURNE
BANNER ADVERTISING WEBSTIE PAGE TO THE APPLICATION.
MOBILE WEB ADVERTISING DESCRIPTION OF g RAVEY ON THE WEB.
G RAVEY
10. MARKETING
SOCIAL NETWORKING PARTICIPATIVE WEB WORD OF MOUTH
BLOGS, TWITTER, FACEBOOK WRITE IPHONE APP REVIEW WEBSITES IPHONE FRIENDS AND FAMILY DON’T HESITATE
AN ANNOUNCE AND REVIEW IN YOUR APP REVIEW WEBSITES ARE HUNGRY FOR TO PROMOTE THE APP TO FRIENDS,
PERSONAL BLOG, ASK YOUR FOLLOW- NEW APPS. TRY TO SUBMIT REVIEWS OF NEIGHBORS, COLLEAGUES AND FAMILY,
ERS TO REPOST, TWEET THE LINKS, YOUR IPHONE/IPAD APP FOR FREE AS MANY THEY ARE YOUR LAUNCHING PAD IN APP
MAKE A FACEBOOK FAN PAGE. TIMES AS YOU CAN. STORE.
ADVERTISING MAKE A SHORT CUT AND USE
THIS OLD GOOD BUT MOST EXPENSIVE WAY
TO BECOME FAMOUS.
G RAVEY
11. COST
WE BELIEVE THE POTENTIAL MONETISATION OF THIS
APPLICATION FAR OUTWEIGHS THE INITIAL PRODUCTION
AND CONTINUED MAINTENANCE COSTS. WE WOULD ASK
STUDENTS AT THE UNIVERSITY TO DESIGN THE APP FOR A
MORE PERSONAL FIT WE WOULD THEN NEED AROUND X
AMOUNT OF MONEY TO DEVELOP AND UPLOAD THE DESIGN
G RAVEY
12. REVENUE
56% 2P PER A VIEW
USING £5040 PER A WEEK
IPHONE £151200 PER A YEAR
840 OUT OF 1500
G RAVEY
13. ACTION PLAN
IDEA STORYBOARD DESIGN
MARKET RESEARCH CORE CONCEPT
COMPETITORS RESEARCH CONCRETE PLAN
CUSTOMER RESEARCH PROGRAMMING
TEST REGISTRATION FOLLOW UP
SIMULATION TEST DEVELOPER REGISTRATION CONTROL
ACTUAL DEVICE TEST PROGRAM ADMISSION
DEVICE REGISTRATION PROGRAM UPDATE
SUBMIT TO APPLE DEVEOPMENT CUSTOMER FEEDBACK
TEAM
G RAVEY
