The document provides mission statements for several companies. Life is Good aims to spread optimism, while sweetgreen wants to inspire healthier communities through real food. Patagonia focuses on making the best products while harming the environment as little as possible and addressing environmental issues. American Express works to be the most respected service brand, and Warby Parker offers affordable designer eyewear while promoting social consciousness. InvisionApp questions assumptions and emphasizes deep thinking, iteration, details and design in all aspects of life and work. Honest Tea creates and promotes organic, healthy beverages.

1. Life is Good: "To spread the power of optimism"
sweetgreen: "To inspire healthier communities by connecting people to real food."
Patagonia: "Build the best product, cause no unnecessary harm, use business to inspire and
implement solutions to the environmental crisis."
American Express: "We work hard every day to make American Express the world's most
respected service brand."
Warby Parker: "To offer designer eyewear at a revolutionary price, while leading the way for
socially-conscious businesses."
InvisionApp: "Question Assumptions. Think Deeply. Iterate as a Lifestyle. Details, Details. Design
is Everywhere. Integrity."
Honest Tea: " ... to create and promote great-tasting, healthy, organic beverages."