Hear Sullivan’s Head of Marketing Lauren Walsh & Managing Director of Strategy Alex Reid and Imprint’s Founder/Managing Partner Andy Seibert discuss how the B2B buying landscape is changing, the impact that’s having people’s expectations of the buying experience, and specific tactics to better prepare organizations to meet their customers’ needs. Originally delivered on June 25th, 2015. A link to the recording can be found at https://attendee.gotowebinar.com/recording/4381720230368355841