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Succession Planning:
How to Engage Members
in Their Future
March	
  28,	
  2017	
  
For	
  Purchasing	
  Coop	
  Execu3ves	
  
Make	
  the	
  business	
  case	
  internally	
  and	
  	
  
help	
  members	
  understand	
  succession	
  op3ons	
  
©	
  Project	
  Equity	
  and	
  Castle	
  Wealth	
  Advisors	
  2017	
  
2	
  
2	
  
©	
  Project	
  Equity	
  and	
  Castle	
  Wealth	
  Advisors	
  2017	
  
INTRODUCTIONS	
  
Bryan	
  Munson	
  
	
  
NCBA-­‐CLUSA	
  
Gary	
  Pi9sford,	
  CFP®	
  
	
  
Castle	
  Wealth	
  
Advisors,	
  LLC	
  
Alison	
  Lingane	
  
	
  
Project	
  Equity	
  
3	
  
3	
  
©	
  Project	
  Equity	
  and	
  Castle	
  Wealth	
  Advisors	
  2017	
  
AGENDA	
  
1. Making	
  the	
  business	
  case	
  
2. MarkeJng	
  succession	
  planning	
  to	
  members	
  
3. Understanding	
  the	
  opJons	
  
	
  
	
  
4	
  
4	
  
©	
  Project	
  Equity	
  and	
  Castle	
  Wealth	
  Advisors	
  2017	
  
Making	
  the	
  Business	
  Case:	
  Reduce	
  A9riLon	
  
1.  Educate	
  members	
  
–  RealisJc	
  business	
  valuaJons	
  
–  Different	
  avenues	
  for	
  selling	
  
–  What	
  to	
  do	
  if	
  approached	
  by	
  a	
  non	
  co-­‐op	
  member	
  buyer	
  
–  How	
  to	
  plan	
  for	
  succession	
  
–  How	
  to	
  get	
  started	
  
2.  Encourage	
  the	
  next	
  generaLon	
  
–  EBITDA	
  to	
  appraised	
  value	
  =	
  23.6%	
  
–  EBITDA	
  to	
  stockholders	
  equity	
  =	
  36.89%	
  
3.  Protect	
  cooperaLve	
  
–  Income	
  
–  Membership	
  numbers	
  
–  Financially	
  stronger	
  members	
  
5	
  
5	
  
©	
  Project	
  Equity	
  and	
  Castle	
  Wealth	
  Advisors	
  2017	
  
MarkeLng	
  Succession	
  Planning	
  to	
  Members	
  
•  Provide	
  educaJon	
  on	
  many	
  levels	
  
–  Classroom,	
  videos,	
  arJcles	
  
–  One-­‐on-­‐one	
  meeJngs	
  
–  Surveys	
  
–  Exclusive	
  webinar	
  for	
  members	
  
–  Data,	
  how	
  to’s	
  and	
  stories	
  
•  Field	
  staff	
  handouts	
  
•  MulJ	
  year	
  process	
  
–  Succession/exit	
  planning	
  can	
  not	
  be	
  learned	
  in	
  one	
  class	
  or	
  one	
  year	
  
6	
  
6	
  
©	
  Project	
  Equity	
  and	
  Castle	
  Wealth	
  Advisors	
  2017	
  
Understanding	
  the	
  OpLons	
  
	
  
SUCCESSION	
  OPTION	
  
	
  
KEY	
  POINTS	
  
GOOD	
  FOR	
  
CO-­‐OP?	
  
Close	
  down	
  
	
  
•  Last	
  resort	
  
•  Lose	
  enterprise	
  value	
   ✗	
  
AcquisiLon	
   •  Sale	
  outside	
  the	
  co-­‐op	
  
•  All	
  cash	
  is	
  good	
  for	
  seller	
  
•  All	
  stock	
  is	
  not	
  good	
  for	
  seller	
  
✗	
  
Sell	
  to	
  family	
  
	
  
•  Good	
  long	
  term	
  plan	
  
•  Financially	
  good	
  for	
  parents	
  and	
  children	
  
•  Need	
  to	
  groom	
  management	
  
✔	
  
Sell	
  to	
  another	
  member	
  
	
  
•  All	
  cash	
  sale	
  is	
  good	
  for	
  seller	
  
•  Seller	
  is	
  secure	
   ✔	
  
Employee	
  ownership	
  
•  ESOP	
  
•  Worker	
  coop	
  
•  Good	
  for	
  employees	
  
•  Good	
  for	
  seller,	
  potenJal	
  tax	
  breaks	
  
•  ESOP	
  is	
  more	
  expensive	
  b/c	
  highly	
  regulated	
  
•  Requires	
  leadership	
  succession	
  
✔	
  
7	
  
7	
  
©	
  Project	
  Equity	
  and	
  Castle	
  Wealth	
  Advisors	
  2017	
  
Close	
  Down	
  
•  This	
  is	
  what	
  we’re	
  aiming	
  to	
  avoid	
  by	
  being	
  pro-­‐acJve	
  
about	
  succession	
  planning	
  
–  Lose	
  enterprise	
  value	
  
–  Customer	
  base	
  
–  Last	
  resort	
  
8	
  
8	
  
©	
  Project	
  Equity	
  and	
  Castle	
  Wealth	
  Advisors	
  2017	
  
AcquisiLon	
  
•  Discuss	
  roll-­‐ups	
  
•  Discuss	
  compeJJve	
  companies	
  
•  Impact	
  on	
  employees	
  
•  Many	
  of	
  these	
  don’t	
  work	
  
9	
  
9	
  
©	
  Project	
  Equity	
  and	
  Castle	
  Wealth	
  Advisors	
  2017	
  
Sell	
  to	
  Family	
  
•  Discuss	
  a	
  typical	
  family	
  plan	
  
–  ValuaJon	
  for	
  family	
  transfer	
  
–  Gia	
  some	
  stock	
  
–  Sell	
  remainder	
  with	
  promissory	
  note	
  or	
  bank	
  loan	
  
–  ConsulJng	
  fees	
  
–  Rent	
  on	
  building	
  
–  Other	
  benefits	
  
10	
  
10	
  
©	
  Project	
  Equity	
  and	
  Castle	
  Wealth	
  Advisors	
  2017	
  
Sell	
  to	
  Another	
  Purchasing	
  Co-­‐op	
  Member	
  
•  Discuss	
  a	
  typical	
  plan:	
  member	
  to	
  member	
  sale	
  
–  ValuaJon	
  for	
  selling	
  to	
  non-­‐family	
  
–  All	
  cash	
  
–  Buy	
  assets,	
  not	
  stock	
  
–  Some	
  consulJng	
  for	
  short	
  Jme	
  
–  Triple	
  Net	
  lease	
  
11	
  
11	
  
©	
  Project	
  Equity	
  and	
  Castle	
  Wealth	
  Advisors	
  2017	
  
Employee	
  
Ownership	
  
CooperaLves	
  
Worker-­‐	
  
Owned	
  
Coops	
  
ESOPs	
  
Stock	
  
	
  grants	
  	
  
Housing	
  
Coops	
  
Consumer	
  
Coops	
  
Purchasing	
  
Coops	
  
Employee	
  Ownership	
  
12	
  
12	
  
©	
  Project	
  Equity	
  and	
  Castle	
  Wealth	
  Advisors	
  2017	
  
Worker	
  CooperaLve	
  Conversion	
  
•  Business	
  owned	
  and	
  governed	
  by	
  their	
  workers	
  
–  100%	
  employee	
  ownership,	
  high	
  employee	
  engagement	
  
–  Board	
  of	
  Directors	
  made	
  up	
  of	
  majority	
  worker-­‐owners	
  
–  Profit-­‐sharing	
  via	
  patronage,	
  based	
  on	
  hours	
  worked	
  
•  Flexible	
  business	
  form	
  (Co-­‐op	
  Corp,	
  LLC	
  most	
  common)	
  
•  PotenJal	
  significant	
  federal	
  tax	
  benefits	
  
•  Lower	
  cost	
  
•  Financed:	
  employees	
  don’t	
  come	
  up	
  with	
  100%	
  of	
  the	
  
sale	
  price	
  on	
  their	
  own	
  
13	
  
13	
  
©	
  Project	
  Equity	
  and	
  Castle	
  Wealth	
  Advisors	
  2017	
  
ESOP	
  -­‐	
  Employee	
  Stock	
  Ownership	
  Plan	
  Overview	
  
•  All	
  or	
  a	
  porJon	
  of	
  the	
  company’s	
  shares	
  are	
  held	
  in	
  a	
  
trust	
  on	
  behalf	
  of	
  the	
  employees	
  
•  ReJrement	
  benefit,	
  regulated	
  by	
  ERISA	
  /	
  DOL	
  
–  Qualified	
  defined-­‐contribuJon	
  employee	
  benefit	
  plan	
  designed	
  
to	
  invest	
  primarily	
  in	
  the	
  stock	
  of	
  the	
  sponsoring	
  employer	
  
•  PotenJally	
  significant	
  federal	
  tax	
  benefits	
  at	
  >30%	
  of	
  
stock	
  held	
  by	
  the	
  ESOP	
  
•  High	
  set	
  up	
  and	
  ongoing	
  costs	
  
	
  
14	
  
14	
  
©	
  Project	
  Equity	
  and	
  Castle	
  Wealth	
  Advisors	
  2017	
  
Employee	
  ownership	
  forms	
  
Worker	
  	
  
co-­‐op	
  
DemocraLc	
  
ESOP	
  
	
  
ESOP	
  
100%	
  employee	
  ownership	
   ✔	
   Recommended	
   SomeJmes	
  
Built	
  in	
  profit-­‐sharing	
   ✔	
   Recommended	
  
DemocraJc	
  governance	
   ✔	
   ✔	
  
PotenJal	
  seller	
  tax	
  breaks	
   ✔	
   ✔	
   ✔	
  
Annual	
  valuaJon	
  req’d	
  	
  
(ERISA	
  /	
  DOL	
  regulated)	
   ✔	
   ✔	
  
Suitable	
  company	
  size?	
   All	
  sizes	
   Large	
   Large	
  
15	
  
15	
  
©	
  Project	
  Equity	
  and	
  Castle	
  Wealth	
  Advisors	
  2017	
  
What	
  Purchasing	
  Co-­‐op	
  Leadership	
  Should	
  Know	
  
	
  
SUCCESSION	
  OPTION	
  
	
  
WHAT	
  YOU	
  NEED	
  TO	
  KNOW	
  
GOOD	
  FOR	
  
CO-­‐OP?	
  
Close	
  down	
  
	
  
•  Support	
  financial	
  success	
  of	
  members;	
  share	
  
financial	
  benchmarking	
  
•  Last	
  resort	
  
✗	
  
AcquisiLon	
   •  Educate	
  members:	
  what	
  to	
  do	
  if	
  approached	
  by	
  
acquirer	
  
•  >50%	
  stock	
  sale	
  may	
  be	
  a	
  bad	
  idea	
  
✗	
  
Sell	
  to	
  family	
  
	
  
•  Good	
  long	
  term	
  plan	
  
•  Help	
  members	
  assess	
  /	
  plan	
  for	
  this	
  opJon	
   ✔	
  
Sell	
  to	
  another	
  
member	
  
•  Maintain	
  confidenJal	
  buy	
  /	
  sell	
  lists	
  
•  Help	
  members	
  understand	
  this	
  can	
  be	
  an	
  opJon	
   ✔	
  
Employee	
  ownership	
  
•  ESOP	
  
•  Worker	
  coop	
  
•  Financial	
  feasibility	
  is	
  first	
  step	
  
•  For	
  a	
  worker	
  coop,	
  also	
  employee	
  interest	
  
•  ESOPs	
  are	
  more	
  expensive;	
  higher	
  pot’l	
  tax	
  breaks	
  
•  DemocraJc	
  ESOPs	
  build	
  in	
  employee	
  engagement	
  
✔	
  
16	
  
16	
  
©	
  Project	
  Equity	
  and	
  Castle	
  Wealth	
  Advisors	
  2017	
  
Stay	
  tuned	
  for	
  Parts	
  2	
  &	
  3	
  of	
  this	
  webinar	
  series,	
  
leading	
  up	
  to	
  October	
  Purchasing	
  Co-­‐op	
  Conference	
  
	
  
þ  Part	
  1:	
  Succession	
  Planning:	
  How	
  to	
  Engage	
  
Members	
  in	
  Their	
  Future	
  
	
  
q  Part	
  2:	
  AcquisiJon	
  &	
  Selling	
  to	
  Family,	
  Late	
  Spring	
  
	
  
q  Part	
  3:	
  Selling	
  to	
  Another	
  Member	
  &	
  Employee	
  
Ownership,	
  Summer	
  
q  Purchasing	
  Co-­‐op	
  Conference:	
  Oct.	
  4-­‐6	
  in	
  D.C.	
  
17	
  
17	
  
©	
  Project	
  Equity	
  and	
  Castle	
  Wealth	
  Advisors	
  2017	
  
QUESTIONS?	
  
Gary	
  Pi9sford,	
  CFP®	
  
President	
  and	
  CEO	
  
Castle	
  Wealth	
  Advisors,	
  LLC	
  
Gary@Castle3.com	
  
317-­‐849-­‐9559	
  
	
  	
  
Bryan	
  Munson	
  
Manager,	
  Business	
  Development	
  
NCBA-­‐CLUSA	
  
bmunson@ncba.coop	
  
(202)	
  471	
  –	
  0900	
  
Alison	
  Lingane	
  
Co-­‐founder	
  
Project	
  Equity	
  
alison@project-­‐equity.org	
  
510-­‐684-­‐6665	
  
	
  	
  

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Succession Planning for Purchasing Coops: How to Engage Members in Their Future

  • 1. 1  1   Succession Planning: How to Engage Members in Their Future March  28,  2017   For  Purchasing  Coop  Execu3ves   Make  the  business  case  internally  and     help  members  understand  succession  op3ons   ©  Project  Equity  and  Castle  Wealth  Advisors  2017  
  • 2. 2   2   ©  Project  Equity  and  Castle  Wealth  Advisors  2017   INTRODUCTIONS   Bryan  Munson     NCBA-­‐CLUSA   Gary  Pi9sford,  CFP®     Castle  Wealth   Advisors,  LLC   Alison  Lingane     Project  Equity  
  • 3. 3   3   ©  Project  Equity  and  Castle  Wealth  Advisors  2017   AGENDA   1. Making  the  business  case   2. MarkeJng  succession  planning  to  members   3. Understanding  the  opJons      
  • 4. 4   4   ©  Project  Equity  and  Castle  Wealth  Advisors  2017   Making  the  Business  Case:  Reduce  A9riLon   1.  Educate  members   –  RealisJc  business  valuaJons   –  Different  avenues  for  selling   –  What  to  do  if  approached  by  a  non  co-­‐op  member  buyer   –  How  to  plan  for  succession   –  How  to  get  started   2.  Encourage  the  next  generaLon   –  EBITDA  to  appraised  value  =  23.6%   –  EBITDA  to  stockholders  equity  =  36.89%   3.  Protect  cooperaLve   –  Income   –  Membership  numbers   –  Financially  stronger  members  
  • 5. 5   5   ©  Project  Equity  and  Castle  Wealth  Advisors  2017   MarkeLng  Succession  Planning  to  Members   •  Provide  educaJon  on  many  levels   –  Classroom,  videos,  arJcles   –  One-­‐on-­‐one  meeJngs   –  Surveys   –  Exclusive  webinar  for  members   –  Data,  how  to’s  and  stories   •  Field  staff  handouts   •  MulJ  year  process   –  Succession/exit  planning  can  not  be  learned  in  one  class  or  one  year  
  • 6. 6   6   ©  Project  Equity  and  Castle  Wealth  Advisors  2017   Understanding  the  OpLons     SUCCESSION  OPTION     KEY  POINTS   GOOD  FOR   CO-­‐OP?   Close  down     •  Last  resort   •  Lose  enterprise  value   ✗   AcquisiLon   •  Sale  outside  the  co-­‐op   •  All  cash  is  good  for  seller   •  All  stock  is  not  good  for  seller   ✗   Sell  to  family     •  Good  long  term  plan   •  Financially  good  for  parents  and  children   •  Need  to  groom  management   ✔   Sell  to  another  member     •  All  cash  sale  is  good  for  seller   •  Seller  is  secure   ✔   Employee  ownership   •  ESOP   •  Worker  coop   •  Good  for  employees   •  Good  for  seller,  potenJal  tax  breaks   •  ESOP  is  more  expensive  b/c  highly  regulated   •  Requires  leadership  succession   ✔  
  • 7. 7   7   ©  Project  Equity  and  Castle  Wealth  Advisors  2017   Close  Down   •  This  is  what  we’re  aiming  to  avoid  by  being  pro-­‐acJve   about  succession  planning   –  Lose  enterprise  value   –  Customer  base   –  Last  resort  
  • 8. 8   8   ©  Project  Equity  and  Castle  Wealth  Advisors  2017   AcquisiLon   •  Discuss  roll-­‐ups   •  Discuss  compeJJve  companies   •  Impact  on  employees   •  Many  of  these  don’t  work  
  • 9. 9   9   ©  Project  Equity  and  Castle  Wealth  Advisors  2017   Sell  to  Family   •  Discuss  a  typical  family  plan   –  ValuaJon  for  family  transfer   –  Gia  some  stock   –  Sell  remainder  with  promissory  note  or  bank  loan   –  ConsulJng  fees   –  Rent  on  building   –  Other  benefits  
  • 10. 10   10   ©  Project  Equity  and  Castle  Wealth  Advisors  2017   Sell  to  Another  Purchasing  Co-­‐op  Member   •  Discuss  a  typical  plan:  member  to  member  sale   –  ValuaJon  for  selling  to  non-­‐family   –  All  cash   –  Buy  assets,  not  stock   –  Some  consulJng  for  short  Jme   –  Triple  Net  lease  
  • 11. 11   11   ©  Project  Equity  and  Castle  Wealth  Advisors  2017   Employee   Ownership   CooperaLves   Worker-­‐   Owned   Coops   ESOPs   Stock    grants     Housing   Coops   Consumer   Coops   Purchasing   Coops   Employee  Ownership  
  • 12. 12   12   ©  Project  Equity  and  Castle  Wealth  Advisors  2017   Worker  CooperaLve  Conversion   •  Business  owned  and  governed  by  their  workers   –  100%  employee  ownership,  high  employee  engagement   –  Board  of  Directors  made  up  of  majority  worker-­‐owners   –  Profit-­‐sharing  via  patronage,  based  on  hours  worked   •  Flexible  business  form  (Co-­‐op  Corp,  LLC  most  common)   •  PotenJal  significant  federal  tax  benefits   •  Lower  cost   •  Financed:  employees  don’t  come  up  with  100%  of  the   sale  price  on  their  own  
  • 13. 13   13   ©  Project  Equity  and  Castle  Wealth  Advisors  2017   ESOP  -­‐  Employee  Stock  Ownership  Plan  Overview   •  All  or  a  porJon  of  the  company’s  shares  are  held  in  a   trust  on  behalf  of  the  employees   •  ReJrement  benefit,  regulated  by  ERISA  /  DOL   –  Qualified  defined-­‐contribuJon  employee  benefit  plan  designed   to  invest  primarily  in  the  stock  of  the  sponsoring  employer   •  PotenJally  significant  federal  tax  benefits  at  >30%  of   stock  held  by  the  ESOP   •  High  set  up  and  ongoing  costs    
  • 14. 14   14   ©  Project  Equity  and  Castle  Wealth  Advisors  2017   Employee  ownership  forms   Worker     co-­‐op   DemocraLc   ESOP     ESOP   100%  employee  ownership   ✔   Recommended   SomeJmes   Built  in  profit-­‐sharing   ✔   Recommended   DemocraJc  governance   ✔   ✔   PotenJal  seller  tax  breaks   ✔   ✔   ✔   Annual  valuaJon  req’d     (ERISA  /  DOL  regulated)   ✔   ✔   Suitable  company  size?   All  sizes   Large   Large  
  • 15. 15   15   ©  Project  Equity  and  Castle  Wealth  Advisors  2017   What  Purchasing  Co-­‐op  Leadership  Should  Know     SUCCESSION  OPTION     WHAT  YOU  NEED  TO  KNOW   GOOD  FOR   CO-­‐OP?   Close  down     •  Support  financial  success  of  members;  share   financial  benchmarking   •  Last  resort   ✗   AcquisiLon   •  Educate  members:  what  to  do  if  approached  by   acquirer   •  >50%  stock  sale  may  be  a  bad  idea   ✗   Sell  to  family     •  Good  long  term  plan   •  Help  members  assess  /  plan  for  this  opJon   ✔   Sell  to  another   member   •  Maintain  confidenJal  buy  /  sell  lists   •  Help  members  understand  this  can  be  an  opJon   ✔   Employee  ownership   •  ESOP   •  Worker  coop   •  Financial  feasibility  is  first  step   •  For  a  worker  coop,  also  employee  interest   •  ESOPs  are  more  expensive;  higher  pot’l  tax  breaks   •  DemocraJc  ESOPs  build  in  employee  engagement   ✔  
  • 16. 16   16   ©  Project  Equity  and  Castle  Wealth  Advisors  2017   Stay  tuned  for  Parts  2  &  3  of  this  webinar  series,   leading  up  to  October  Purchasing  Co-­‐op  Conference     þ  Part  1:  Succession  Planning:  How  to  Engage   Members  in  Their  Future     q  Part  2:  AcquisiJon  &  Selling  to  Family,  Late  Spring     q  Part  3:  Selling  to  Another  Member  &  Employee   Ownership,  Summer   q  Purchasing  Co-­‐op  Conference:  Oct.  4-­‐6  in  D.C.  
  • 17. 17   17   ©  Project  Equity  and  Castle  Wealth  Advisors  2017   QUESTIONS?   Gary  Pi9sford,  CFP®   President  and  CEO   Castle  Wealth  Advisors,  LLC   Gary@Castle3.com   317-­‐849-­‐9559       Bryan  Munson   Manager,  Business  Development   NCBA-­‐CLUSA   bmunson@ncba.coop   (202)  471  –  0900   Alison  Lingane   Co-­‐founder   Project  Equity   alison@project-­‐equity.org   510-­‐684-­‐6665