2. Who is a CFO?
• Key objective of a Business Enterprise is to create Wealth
• Wealth is created by an enterprise by realizing the value of its
products and services
– Getting in to right products / services
– Efficiently creating those products / services
– Managing resources, specifically financial resources effectively
• Chief Finance Officer (CFO) is one of the key members of the
top management team
• CFO has a key role to play in directing the financial
performance of the Company and in Strategic decision making
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3. An effective CFO’s role
• Operations • Strategy & Planning
– Standardizing business – Setting the future directions
practices – Analysis of past performance
– Identifying in the right team – Budgeting for the future /
to implement the same setting targets
– Periodic review of – For raising funds – equity /
implementation debt etc.
– Co-ordination with external • Catalyst
stake holders: Shareholders,
Banks etc. – Help business achieve their
dreams by being the catalyst
– Statutory Compliance
– Help implement strategies
– Improve performance
management – Financial literacy to the team
members
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4. Appointing a CFO Challenges & practices
• CFO’s role is a highly specialized and a professional role
• Requires the individual to be qualified, experienced, adaptive
receptive and versatile
• Difficult for Small and Medium Enterprises to attract the right
talent in-house
– Limited Growth Opportunity for the individual
– Limited support system to cater to the requirements of the individual
– Expensive: Also Impact on the current packages for other senior
members
• So what does a SME do?
– Make do with the accountants doubling to handle the finance function
– Depend on the inputs from the Statutory Auditor for various
requirements
– Hence, handle only a part of the Operations role of a CFO and forego
the benefits of Strategy & Planning and Catalyst role
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5. What can a SME do?
• Take the benefit of well-wishers/ friends/ relatives
– Lack of focus and time
– Lack of common objectives
• Promoters doubling up as a CFO
– Dilution of focus from the main business requirements
– Relative lack of professional experience
– Lack of time
• Accountant + Auditor taking the role of CFO
– Generally role gets restricted to operational activities
– Forgoing Strategic and Catalytic roles of CFO can be very expensive for
an organization
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6. Benefits of an Outsourced CFO
• Get professionals to work as a CFO
– Without diluting the Operational, Strategic and Catalytic roles of a CFO
– Getting a group of people with different specializations to work
thereby improving the productivity
– With commitment to invest time and efforts for the company
• With focus on Strategic and Catalytic roles
– Standardisation of operations based on the requirements is done
– Most of the time of the outsourced CFO is on Strategic and Catalytic
roles adding more value to the business
• With cost efficiency
– As the professionals work in multiple companies as CFO
– Sharing the overall cost thereby enabling SMEs to be able to afford a
professional CFO at fractional cost
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8. Our Philosophy: Set New Standards
“Whatsoever a great man does,
the same is done by others as
well. Whatever standard he sets,
the world follows”
(Verse 21, Chapter III,
The Bhagavad Gita)
We believe in being a Leader rather than a follower.
We look at Implementing new levels of standards
and set new Benchmark in the Industry
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9. Management & Advisory Team
K. Ramakrishnan J. Balasubramanian
• Management Graduate • A Chartered Accountant & Law
• 25 Years of Practice in Business Graduate with over 32 years of
Advisory & Capital Raising Industry experience with 20 years
• A Relationship oriented person of practice
• Brain behind the ‘Distributor • Focuses on Internal Processes
Services’ activities as a and Controls for enabling
Professional Service continuous improvements for
various companies
• Management Advisor to various
Mid size Companies • Member of various statutory
committees including ICAI
committee on Insurance
• A socially inclined and highly
respected individual
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10. Management & Advisory Team
G. Sundaresen K. Sridhar
• A Chartered Accountant with over • A Certified Financial Planner, CWA
20 years of experience and CS with 20 years of Industry
• Worked in both Public and Private experience with exposure to
Sector enterprises Finance & Systems Management
• Involved in setting up processes • Focus on Planning, Business
and controls for Distribution Strategy & its implementation
Network of one of the leading • High level of exposure to the
Pump manufacturer capital markets
• Currently in practice with focus V.Vijayabhaskar
on Dealer Management
• A Technically qualified person
• Acts as Management Advisor to
• Over 10 years of Business
various Mid size Companies
Planning & Implementation
experience
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11. Having a Comprehensive Approach
• Setting up standard
procedures
Operations • Helping identification of the
team
• Understanding the Business
• Working out business plans
Strategist • Helping implement plans
• Brain storming
• Helping the team
understand financial
Catalyst implications of decisions
• Review and corrective
actions
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12. eFIN’s CFO Services
• Handled by professionals
– MBA, Chartered Accountants, CFP, CWA, CS & Technology qualified
team
– Exposure to Finance, Tax, Compliance, Capital Markets, Debt Markets,
Business Planning & Strategies for various businesses
• With High level of experience
– Over 100 man years of joint experience
– Servicing companies in various industries
– Each team member playing an important specialised role
• Having a Professional Approach
– Careful to avoid any possible conflict of interest situations
– Keeping the Customers priority on top
– Highly Transparent and Ethical
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13. Last Line we Stand By
“Speak the Truth; Speak Pleasantly;
Do Not Speak Untruth; Do Not
Speak Unpleasantly; also do not
Speak Untruth that is Pleasant”
Manu Smrti
Expect us to find and share the truth irrespective of
if it is pleasant or not. Playing to the Gallery is not in our
Culture.
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