The document discusses how brands need to adapt their customer relationship management (CRM) strategies to engage with customers in real-time on social networks like Facebook, as email is no longer the primary communication channel for many. It provides examples of brands like Impulse and Dell that have successfully used Facebook and Twitter respectively to interact with customers synchronously. It recommends that brands looking to manage real-time customers go through a four-step process starting with defining clear aims for their social media strategy.
Inbound marketing differs from social media marketing and content marketing in really important ways. Learn more about how to use it to sustainably grow your business.
Includes BONUS content from our Marketing Facts vs Fantasies eBook...
This document provides guidance on combining email marketing and social media marketing (SMM). It discusses:
1) What social media is and how it has changed marketing by enabling two-way conversations.
2) The core tenets of SMM that email marketers should follow, such as focusing on consumer needs and developing trust through listening and engagement.
3) Why SMM is critical to a company's marketing by supporting brand building, customer acquisition, retention, and product launches. It can exponentially increase email reach and relevance.
4) Steps for getting started, including determining objectives, finding target audiences, and allocating appropriate resources like staff and time commitments.
An article I co-authored focusing on the value of real communications and conversations -- no matter which social platform or site emerges, companies must be honest and smart in how they communicate.
George Brands Marketing Systems provides marketing consulting services to help companies develop strategic marketing programs. They take time to understand each client's business and objectives to build customized programs that give clients a competitive advantage. Their approach focuses on collaborating with internal teams to generate excitement and motivate carrying out objectives for long-term success. George Brands emphasizes developing marketing as a business strategy rather than just advertisements, with every tactic having measurable goals and all efforts being tracked.
A B2B Social Media White Paper By Microsoft AdvertisingJulius Trujillo
The document summarizes Microsoft Advertising's experience using social media over the past few years. It discusses how they initially started by listening to conversations on forums, introducing themselves and providing support. They then started blogs to share information and measure engagement. They also discuss using Twitter and Facebook to engage with customers, share content, and provide support. Their social media efforts have helped improve products and marketing while providing valuable customer insights.
Incite Content Marketing White Paper: Why Visual is VitalNick Johnson
***
To find out more about marketing best practice - direct from marketing leaders from major brands like Adidas, General Electric, Toyota, Virgin America, Mondelez, Kohler, HSBC and many more, check out the upcoming Incite Marketing Summit in NYC on October 27 - 28: www.bit.ly/InciteMarketingSummit
***
This 10-page white paper goes in depth on content creation for marketers - specifically looking at the importance of visual content.
There are three chapters:
1) Words and Pictures: Are they one and the same?
2) Picking the right platforms
3) Reaching out to Millennials
Marketing under construction? why high viz is vitalMattPigott
In-depth exploration within this white paper by Matthew Pigott concerning the importance of video content in your marketing strategy. For kick-offs, did you know that From the moment we wake up, there’s a battle going on in the brain? Whenever our eyes are open, roughly 70 percent of the brain’s activity is dedicated to sight. The neurons dedicated to vision fire off at a staggering two-to-three billion impulses per second, a fact of considerable relevance to content marketers as they enact their very own battles for consumer attention.
The document discusses how brands need to adapt their customer relationship management (CRM) strategies to engage with customers in real-time on social networks like Facebook, as email is no longer the primary communication channel for many. It provides examples of brands like Impulse and Dell that have successfully used Facebook and Twitter respectively to interact with customers synchronously. It recommends that brands looking to manage real-time customers go through a four-step process starting with defining clear aims for their social media strategy.
Inbound marketing differs from social media marketing and content marketing in really important ways. Learn more about how to use it to sustainably grow your business.
Includes BONUS content from our Marketing Facts vs Fantasies eBook...
This document provides guidance on combining email marketing and social media marketing (SMM). It discusses:
1) What social media is and how it has changed marketing by enabling two-way conversations.
2) The core tenets of SMM that email marketers should follow, such as focusing on consumer needs and developing trust through listening and engagement.
3) Why SMM is critical to a company's marketing by supporting brand building, customer acquisition, retention, and product launches. It can exponentially increase email reach and relevance.
4) Steps for getting started, including determining objectives, finding target audiences, and allocating appropriate resources like staff and time commitments.
An article I co-authored focusing on the value of real communications and conversations -- no matter which social platform or site emerges, companies must be honest and smart in how they communicate.
George Brands Marketing Systems provides marketing consulting services to help companies develop strategic marketing programs. They take time to understand each client's business and objectives to build customized programs that give clients a competitive advantage. Their approach focuses on collaborating with internal teams to generate excitement and motivate carrying out objectives for long-term success. George Brands emphasizes developing marketing as a business strategy rather than just advertisements, with every tactic having measurable goals and all efforts being tracked.
A B2B Social Media White Paper By Microsoft AdvertisingJulius Trujillo
The document summarizes Microsoft Advertising's experience using social media over the past few years. It discusses how they initially started by listening to conversations on forums, introducing themselves and providing support. They then started blogs to share information and measure engagement. They also discuss using Twitter and Facebook to engage with customers, share content, and provide support. Their social media efforts have helped improve products and marketing while providing valuable customer insights.
Incite Content Marketing White Paper: Why Visual is VitalNick Johnson
***
To find out more about marketing best practice - direct from marketing leaders from major brands like Adidas, General Electric, Toyota, Virgin America, Mondelez, Kohler, HSBC and many more, check out the upcoming Incite Marketing Summit in NYC on October 27 - 28: www.bit.ly/InciteMarketingSummit
***
This 10-page white paper goes in depth on content creation for marketers - specifically looking at the importance of visual content.
There are three chapters:
1) Words and Pictures: Are they one and the same?
2) Picking the right platforms
3) Reaching out to Millennials
Marketing under construction? why high viz is vitalMattPigott
In-depth exploration within this white paper by Matthew Pigott concerning the importance of video content in your marketing strategy. For kick-offs, did you know that From the moment we wake up, there’s a battle going on in the brain? Whenever our eyes are open, roughly 70 percent of the brain’s activity is dedicated to sight. The neurons dedicated to vision fire off at a staggering two-to-three billion impulses per second, a fact of considerable relevance to content marketers as they enact their very own battles for consumer attention.
The document discusses integrating email and social media marketing. It states that social networks have become a major force in digital marketing and are opening new connections between customers. While social networks will be as important as email, strategies for each need to recognize their unique qualities. The document then provides 10 tips for integrating social media and email marketing, such as committing to metrics-based social media, identifying powerful social media sharers within networks and customers, and creating content specifically for these influencers to share.
The May edition of NewsJack. A monthly newsletter to highlight current news, articles, tips, industry trends (and a bit of local flavor), for PR, IR and other communications professionals
This document discusses how integrating email and social media can create a better customer communication strategy. It argues that while social networking has grown rapidly, email remains central to most brands' marketing due to its ubiquity, cost-effectiveness, ability to target individual customers, and potential for measuring returns. The document recommends using email to move customers along the lifecycle from first-time buyers to brand advocates, and to encourage those brand advocates to engage within social networks and share content that promotes the brand. By nurturing both individuals and communities, email and social media can work together in a strategic relationship.
Digital technology is reshaping consumer attitudes, needs and behaviour, and therefore redefining the Marketing tools. TNS is investing to provide Clients insights that help them make decisions on how to play most effectively in a newly dynamic, real time environment. We call this Integrated marketing (IM). We provide information and consulting through research that both understand consumers in this new context and leverages capabilities of new technology and data (we call this Technology Enabled Research - TER). We keep our finger on the pulse of this new landscape, constantly innovate, invest in and mine the potential of digital tech and data to improve the depth and value of our research. Keep pace with digital age for your Marketing insight ! Consult TNS http://www.tns-global.it/competenze/digital
This document provides an overview of social media marketing and discusses various social media tools. It begins by explaining how social media has changed marketing by allowing businesses to engage customers and build brand loyalty online. It then summarizes the key tools for social media marketing, including social networks, blogs, email marketing, videos, photos and location-based apps. Businesses are advised to listen to customers and only share approved messages to build quality communities.
Social media has grown rapidly in recent years and is now a primary means of communication. It represents a shift from traditional advertising that interrupts people to permission-based marketing where brands engage with interested customers online. While challenging traditional marketing, social media provides opportunities to build engagement, drive sales, find new customers, and more when done effectively through ongoing monitoring, targeted outreach, and community management. Outsourcing to experts can help brands maximize their social media efforts.
How can you build up long-lasting relationships with dialogue partners and use social media to attract and engage quality customers? By Jaydip Chowdhury
The document discusses 12 digital predictions for 2012. It summarizes trends related to gamification, mobile payments, social TV, online video streaming, mobile marketing, apps, social commerce, social media measurement, data privacy, content sharing, and more. The predictions focus on how these technologies and behaviors will continue to evolve and be adopted more widely in the coming year.
Millward Brown ve Dynamic Logic tarafından hazırlanan “2012’ye 12: 2012 İçin 12 Dijital Öngörü” raporunu ekte bulabilirsiniz.
Bu raporda Millward Brown dijital medyanın trendlerinden bahsediyor. Rapora göre 2012’da dijital arenada bizi bekleyen trendler:
1. Gamification / “Oyunlaştırma” : Etkileşimi ve etkiyi artırmak için oyun dinamiklerini oyun dışına taşımak
2. Mobil Cüzdan : 2012 mobil ödeme devri
3. Sanal Birliktelik : TV ve sosyal medyanın birliği
4. Online Video : Sadece YouTube ve İzlesene değil, aynı zamanda Apple TV, Google TV, Tivibu...
5. Mobil Pazarlama : Mobil pazarlama daha sosyal ve daha lokal olacak
6. Uygulamalar : Uygulama (aplikasyon) deliliği artarak devam edecek. Sadece mobilde değil, TV’de de uygulamalar olacak
7. Sosyal Alışveriş : Sosyal ağlarda oluşturulan topluluklara satış yapmak
8. Social Graph / “Sosyal Grafik” : Sosyal medyada doğru metrikleri kullanarak ölçüm yapmak ve tüketici içgörülerini anlamak
9. İçerik Paylaşımındaki Regülasyon : Paylaşılan içeriklerin değeri artarken, paylaşım regülasyonları oluşacak. İçeriklere ücretsiz ulaşabilmek adına tüketicilerden kendilerine ait dijital bilgiler toplanacak ve bu bilgiler markalar tarafından kullanılabilecek
10. Kaynaktan / Platformdan Bağımsız Paylaşım : Platformdan bağımsız paylaşımın yükselişi, yani platform yerine aksiyonun ve içeriğin önemi
11. Convergence / “Yakınsama” : (Rapor Çin’den bahsediyor ancak tüm pazarlarda geçerli olan bir trend) - Sosyal mecraların yakınsaması; blogların, mikro-blogların, tüm sosyal paylaşım platformlarının zaman yönetimi açısından tek çatı altında toplanması
12. Real-time / “Gerçek Zamanlı” Online Reklam : Online reklamcılıkta gerçek zamanlı analitik değerlendirme ve yaratıcı kalibrasyonuna doğru gidiş
Trendlerin detaylarını Millward Brown’un raporunda bulabilirsiniz.
Keyifli okumalar!
The document discusses 5 digital predictions for 2012:
1. Gamification techniques used by big brands will become more sophisticated and social in nature, potentially through massive multiplayer games connecting multiple brands.
2. Mobile wallets using near field communication (NFC) will see widespread adoption, allowing users to make payments with their phones.
3. Social media will fuel an explosion of tools and platforms for interacting with TV shows and programs in real-time, and social data will influence viewing habits and program recommendations.
4. Online video will begin migrating to the living room through devices that bridge online content and the TV experience, though barriers remain around consumer demand, content agreements, and technology compatibility.
5
This document discusses the shift from traditional to digital direct marketing channels. It notes that digital channels like email and internet display are growing rapidly while traditional channels like direct mail and telephone marketing are declining. The document also highlights that digital channels provide higher ROI for marketers. It emphasizes that success in direct marketing now requires relevance, interactivity, and measurability across channels. Finally, it suggests that commercial printers can expand into a communications service provider role by offering integrated cross-channel marketing solutions and services.
The document discusses 10 digital predictions for 2012. It predicts that:
1) Gamification will be used more by big brands to engage customers in playful ways, through rewards systems and real-life multiplayer games.
2) Mobile wallets using near field communication (NFC) will see widespread adoption, allowing customers to make payments with their phones.
3) Social media and TV will fuel new tools for viewers to interact with shows in real-time and provide new data for networks.
4) Online video content will begin migrating to living rooms through devices that bridge online and TV experiences.
Social media in particular has democratized marketing and communication, providing real-time feedback on your brand and the effectiveness of your latest marketing efforts. Transparency and personality are applauded in the social realm, and corporate speak and PR spin are harshly punished.
It’s a whole new world out there. This white paper will offer a practical guide to get you started with social media, blogs and email campaigns – the new communication tools for economic developers.
Your Secret Sauce: Mixing Mobile, Social and Email MarketingSignal
This document discusses strategies for integrating email, mobile, and social media marketing into a coordinated cross-channel marketing approach. It defines key concepts like using multiple marketing channels to communicate with customers, using customer data to determine the best media and content for different customer segments, and building customer databases. The document argues that a cross-channel approach is important because customers now engage with brands across many digital channels and expect a consistent experience. It maintains that marketers need to coordinate their communications across channels to provide a good customer experience and maximize effectiveness.
Follow our Linkedin Page: @marketing infographics
A beginners Guide to Social Media, why does a company need Social Media, tips and guidelines, key stats and demographics, Strategies and tactics for success, recommended tools, facebook, twitter, linkedin, pinterest
Welcome to The Beginner's Guide to Social Media!
"Social media" is a way for people to communicate and interact online. While it has been around since the dawn of the World Wide Web, in the last 10 years or so we've seen a surge in both the number and popularity of social media sites. It's called social media because users engage with (and around) it in a social context, which can include conversations, commentary, and other user-generated annotations and engagement interactions.
Source: http://moz.com/beginners-guide-to-social-media
Welcome to The Beginner's Guide to Social Media! Whether you're new to social media or just looking to close a few
knowledge gaps, we're glad you stopped by. By now, we've all heard how valuable—even essential—social media can be.
Whether your current sentiment leans more toward enthusiasm or trepidation, there's no way around the fact that social
media is a far more complex field than it first seems. Diving in without a sense for what it's like can be overwhelming, and
building a network that provides real value takes both savvy and hard work, but fear not—we're here to help! We hope you'll
find this to be one of the most comprehensive social media resources available, and that no matter what your skill level is,
there's plenty in here to help you improve your social presence. What are we waiting for? Let's dive in!
Integrando Facebook, Twitter y el E-Mail en las estrategias de Marketing DigitalCésar Zamorano Valenzuela
This document discusses how consumers communicate across email, Facebook, and Twitter and don't isolate one channel from the others. It notes that consumers treat friends differently than marketers and want marketing to respect those differences. The document analyzes key differences between email subscribers, Facebook fans, and Twitter followers in terms of motivations, reach, and effectiveness for retention and acquisition. It advocates for an integrated strategy across channels rather than isolating them, to better meet consumer preferences for consistency across platforms.
The document discusses why email marketing often fails and how to improve its effectiveness. While some had predicted email's demise, it remains one of the most important communication channels. However, traditional "batch-and-blast" email marketing is no longer effective as buyers are more empowered, have higher expectations, and will quickly opt out of irrelevant emails. To improve email marketing, companies must send personalized emails that engage each recipient and use marketing automation software to track campaign performance and engagement over time.
The document discusses integrating email and social media marketing. It states that social networks have become a major force in digital marketing and are opening new connections between customers. While social networks will be as important as email, strategies for each need to recognize their unique qualities. The document then provides 10 tips for integrating social media and email marketing, such as committing to metrics-based social media, identifying powerful social media sharers within networks and customers, and creating content specifically for these influencers to share.
The May edition of NewsJack. A monthly newsletter to highlight current news, articles, tips, industry trends (and a bit of local flavor), for PR, IR and other communications professionals
This document discusses how integrating email and social media can create a better customer communication strategy. It argues that while social networking has grown rapidly, email remains central to most brands' marketing due to its ubiquity, cost-effectiveness, ability to target individual customers, and potential for measuring returns. The document recommends using email to move customers along the lifecycle from first-time buyers to brand advocates, and to encourage those brand advocates to engage within social networks and share content that promotes the brand. By nurturing both individuals and communities, email and social media can work together in a strategic relationship.
Digital technology is reshaping consumer attitudes, needs and behaviour, and therefore redefining the Marketing tools. TNS is investing to provide Clients insights that help them make decisions on how to play most effectively in a newly dynamic, real time environment. We call this Integrated marketing (IM). We provide information and consulting through research that both understand consumers in this new context and leverages capabilities of new technology and data (we call this Technology Enabled Research - TER). We keep our finger on the pulse of this new landscape, constantly innovate, invest in and mine the potential of digital tech and data to improve the depth and value of our research. Keep pace with digital age for your Marketing insight ! Consult TNS http://www.tns-global.it/competenze/digital
This document provides an overview of social media marketing and discusses various social media tools. It begins by explaining how social media has changed marketing by allowing businesses to engage customers and build brand loyalty online. It then summarizes the key tools for social media marketing, including social networks, blogs, email marketing, videos, photos and location-based apps. Businesses are advised to listen to customers and only share approved messages to build quality communities.
Social media has grown rapidly in recent years and is now a primary means of communication. It represents a shift from traditional advertising that interrupts people to permission-based marketing where brands engage with interested customers online. While challenging traditional marketing, social media provides opportunities to build engagement, drive sales, find new customers, and more when done effectively through ongoing monitoring, targeted outreach, and community management. Outsourcing to experts can help brands maximize their social media efforts.
How can you build up long-lasting relationships with dialogue partners and use social media to attract and engage quality customers? By Jaydip Chowdhury
The document discusses 12 digital predictions for 2012. It summarizes trends related to gamification, mobile payments, social TV, online video streaming, mobile marketing, apps, social commerce, social media measurement, data privacy, content sharing, and more. The predictions focus on how these technologies and behaviors will continue to evolve and be adopted more widely in the coming year.
Millward Brown ve Dynamic Logic tarafından hazırlanan “2012’ye 12: 2012 İçin 12 Dijital Öngörü” raporunu ekte bulabilirsiniz.
Bu raporda Millward Brown dijital medyanın trendlerinden bahsediyor. Rapora göre 2012’da dijital arenada bizi bekleyen trendler:
1. Gamification / “Oyunlaştırma” : Etkileşimi ve etkiyi artırmak için oyun dinamiklerini oyun dışına taşımak
2. Mobil Cüzdan : 2012 mobil ödeme devri
3. Sanal Birliktelik : TV ve sosyal medyanın birliği
4. Online Video : Sadece YouTube ve İzlesene değil, aynı zamanda Apple TV, Google TV, Tivibu...
5. Mobil Pazarlama : Mobil pazarlama daha sosyal ve daha lokal olacak
6. Uygulamalar : Uygulama (aplikasyon) deliliği artarak devam edecek. Sadece mobilde değil, TV’de de uygulamalar olacak
7. Sosyal Alışveriş : Sosyal ağlarda oluşturulan topluluklara satış yapmak
8. Social Graph / “Sosyal Grafik” : Sosyal medyada doğru metrikleri kullanarak ölçüm yapmak ve tüketici içgörülerini anlamak
9. İçerik Paylaşımındaki Regülasyon : Paylaşılan içeriklerin değeri artarken, paylaşım regülasyonları oluşacak. İçeriklere ücretsiz ulaşabilmek adına tüketicilerden kendilerine ait dijital bilgiler toplanacak ve bu bilgiler markalar tarafından kullanılabilecek
10. Kaynaktan / Platformdan Bağımsız Paylaşım : Platformdan bağımsız paylaşımın yükselişi, yani platform yerine aksiyonun ve içeriğin önemi
11. Convergence / “Yakınsama” : (Rapor Çin’den bahsediyor ancak tüm pazarlarda geçerli olan bir trend) - Sosyal mecraların yakınsaması; blogların, mikro-blogların, tüm sosyal paylaşım platformlarının zaman yönetimi açısından tek çatı altında toplanması
12. Real-time / “Gerçek Zamanlı” Online Reklam : Online reklamcılıkta gerçek zamanlı analitik değerlendirme ve yaratıcı kalibrasyonuna doğru gidiş
Trendlerin detaylarını Millward Brown’un raporunda bulabilirsiniz.
Keyifli okumalar!
The document discusses 5 digital predictions for 2012:
1. Gamification techniques used by big brands will become more sophisticated and social in nature, potentially through massive multiplayer games connecting multiple brands.
2. Mobile wallets using near field communication (NFC) will see widespread adoption, allowing users to make payments with their phones.
3. Social media will fuel an explosion of tools and platforms for interacting with TV shows and programs in real-time, and social data will influence viewing habits and program recommendations.
4. Online video will begin migrating to the living room through devices that bridge online content and the TV experience, though barriers remain around consumer demand, content agreements, and technology compatibility.
5
This document discusses the shift from traditional to digital direct marketing channels. It notes that digital channels like email and internet display are growing rapidly while traditional channels like direct mail and telephone marketing are declining. The document also highlights that digital channels provide higher ROI for marketers. It emphasizes that success in direct marketing now requires relevance, interactivity, and measurability across channels. Finally, it suggests that commercial printers can expand into a communications service provider role by offering integrated cross-channel marketing solutions and services.
The document discusses 10 digital predictions for 2012. It predicts that:
1) Gamification will be used more by big brands to engage customers in playful ways, through rewards systems and real-life multiplayer games.
2) Mobile wallets using near field communication (NFC) will see widespread adoption, allowing customers to make payments with their phones.
3) Social media and TV will fuel new tools for viewers to interact with shows in real-time and provide new data for networks.
4) Online video content will begin migrating to living rooms through devices that bridge online and TV experiences.
Social media in particular has democratized marketing and communication, providing real-time feedback on your brand and the effectiveness of your latest marketing efforts. Transparency and personality are applauded in the social realm, and corporate speak and PR spin are harshly punished.
It’s a whole new world out there. This white paper will offer a practical guide to get you started with social media, blogs and email campaigns – the new communication tools for economic developers.
Your Secret Sauce: Mixing Mobile, Social and Email MarketingSignal
This document discusses strategies for integrating email, mobile, and social media marketing into a coordinated cross-channel marketing approach. It defines key concepts like using multiple marketing channels to communicate with customers, using customer data to determine the best media and content for different customer segments, and building customer databases. The document argues that a cross-channel approach is important because customers now engage with brands across many digital channels and expect a consistent experience. It maintains that marketers need to coordinate their communications across channels to provide a good customer experience and maximize effectiveness.
Follow our Linkedin Page: @marketing infographics
A beginners Guide to Social Media, why does a company need Social Media, tips and guidelines, key stats and demographics, Strategies and tactics for success, recommended tools, facebook, twitter, linkedin, pinterest
Welcome to The Beginner's Guide to Social Media!
"Social media" is a way for people to communicate and interact online. While it has been around since the dawn of the World Wide Web, in the last 10 years or so we've seen a surge in both the number and popularity of social media sites. It's called social media because users engage with (and around) it in a social context, which can include conversations, commentary, and other user-generated annotations and engagement interactions.
Source: http://moz.com/beginners-guide-to-social-media
Welcome to The Beginner's Guide to Social Media! Whether you're new to social media or just looking to close a few
knowledge gaps, we're glad you stopped by. By now, we've all heard how valuable—even essential—social media can be.
Whether your current sentiment leans more toward enthusiasm or trepidation, there's no way around the fact that social
media is a far more complex field than it first seems. Diving in without a sense for what it's like can be overwhelming, and
building a network that provides real value takes both savvy and hard work, but fear not—we're here to help! We hope you'll
find this to be one of the most comprehensive social media resources available, and that no matter what your skill level is,
there's plenty in here to help you improve your social presence. What are we waiting for? Let's dive in!
Integrando Facebook, Twitter y el E-Mail en las estrategias de Marketing DigitalCésar Zamorano Valenzuela
This document discusses how consumers communicate across email, Facebook, and Twitter and don't isolate one channel from the others. It notes that consumers treat friends differently than marketers and want marketing to respect those differences. The document analyzes key differences between email subscribers, Facebook fans, and Twitter followers in terms of motivations, reach, and effectiveness for retention and acquisition. It advocates for an integrated strategy across channels rather than isolating them, to better meet consumer preferences for consistency across platforms.
The document discusses why email marketing often fails and how to improve its effectiveness. While some had predicted email's demise, it remains one of the most important communication channels. However, traditional "batch-and-blast" email marketing is no longer effective as buyers are more empowered, have higher expectations, and will quickly opt out of irrelevant emails. To improve email marketing, companies must send personalized emails that engage each recipient and use marketing automation software to track campaign performance and engagement over time.
This document provides an overview of social media and best practices for brands. It discusses the history and growth of major social media platforms like Facebook, Twitter, and LinkedIn. It also examines demographics, why brands should use social media, what executives expect to see from social media efforts, why consumers use social media, common mistakes brands make, and tips for effective social media use.
Smart digital marketers are using email marketing and social media marketing together to achieve greater success. Email and social media complement each other and work best when integrated. Social connecting involves asking email subscribers to connect on social media and providing reasons for them to do so, like exclusive content. Social sharing means providing shareable content in emails and making it easy for subscribers to share on social media, multiplying reach. Social promotion uses social media to promote the email list and encourage subscribers. Together, email and social media form a powerful digital marketing strategy.
This document provides an introduction to social media and its value for businesses. It discusses how social media allows businesses to build and engage communities, move customers from liking to loving and defending a brand, and provides value beyond just marketing. Social media can help with content creation, customer service, product development, and other areas by providing a way to gain feedback and insights from customers. The document recommends businesses integrate social media into their overall marketing strategy in order to fully leverage its benefits.
This Guide will take you thru the steps which will help you to sharpen your skills sets on enhancing your Social Media Marketing skills to explore business opportunities and increase your clients brand awareness thru strategic social media activites.
Customers in Control: The ROI of Listening to your Customers' NeedsConnie Bensen Lund
This document discusses how social media monitoring can improve customer service by listening to customer conversations online. It outlines that customers are openly sharing their experiences and that social media allows for two-way conversations between customers and companies. While social media on its own does not improve customer service, it provides a way for companies to better understand customer needs and respond appropriately. The document also notes that free social media monitoring tools have limitations and that comprehensive tools are needed to effectively track all relevant online conversations about a brand.
This document provides steps to optimize a Twitter profile and presence for search engine optimization purposes. It discusses optimizing the branding of a Twitter profile by utilizing features like cover photos, featured tweets, and custom backgrounds. It then outlines six steps to optimize Twitter for search, including keeping handles spam-free, including keywords in bios, building reach, linking to optimized pages, using keywords in tweets, and keeping tweets short and relevant. The goal is to help businesses attract customers and drive traffic through an optimized Twitter presence.
This document provides an overview of building an effective social media presence for organizations. It discusses why social media is important for attracting customers and promoting loyalty. The key aspects of a successful social media strategy are engaging customers through relevant content, understanding the appropriate channels for your target audience, and measuring engagement rather than just impressions. The goal is to develop brand champions within a trusted network who will promote your messages through sharing and referrals.
An intro guide_-_how_to_use_twitter_for_businessJacques Bouchard
This document provides an introductory guide on how to use Twitter for business. It begins with an overview of Twitter and common Twitter terminology. It then outlines 6 steps to setting up and optimizing a Twitter profile for business purposes, including signing up for an account, personalizing your company profile, starting to tweet, finding people to follow, getting people to follow you back, and engaging with your network on Twitter. The document then discusses how to use Twitter for various business objectives like developing your brand, interacting with customers, and more.
This document provides an introductory guide on how to use Twitter for business. It begins with an overview of Twitter and common Twitter terminology. It then outlines 6 steps to setting up and optimizing a Twitter profile for business purposes, including signing up for an account, personalizing your company profile, starting to tweet, finding people to follow, getting people to follow you back, and engaging with your network on Twitter. The document then discusses how to use Twitter for various business objectives like marketing, PR, and customer service.
This document provides an introductory guide on how to use Twitter for business. It begins with an overview of Twitter and common Twitter terminology. It then outlines 6 steps for setting up and optimizing a Twitter profile for business purposes, including signing up for an account, personalizing your company profile, starting to tweet, finding people to follow, getting people to follow you back, and engaging with your network on Twitter. The document then discusses how to use Twitter for various business objectives like developing your brand, interacting with customers, and more.
This document provides an introductory guide on how to use Twitter for business. It begins with an overview of Twitter and common Twitter terminology. It then outlines 6 steps for setting up and optimizing a Twitter profile for business purposes, including signing up for an account, personalizing your company profile, starting to tweet, finding people to follow, getting people to follow you back, and engaging with your network on Twitter. The document then discusses how to use Twitter for various business objectives like marketing, PR, and customer service.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
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- Practical examples and best practices to implement right away
2. email...but not just email!
INTRODUCTION Our research tells us that
consumers prefer email
There’s no shortage of advice 3-to-1 for marketing
aimed at interactive marketers communications.1 But
today. In fact, your inbox prob- that’s not the whole
ably fills up each day with tips, story. Although the
tricks, and helpful hints to help majority of consumers
you make the most of your in- prefer email over every
teractive marketing campaigns. other communication
But how much of that advice type evaluated in our
is really useful? How much of study, only 15% of
it goes beyond the theoretical consumers want all
and actually provides recom- marketing messages to come through email.
mendations on what to do?
The good news? Marketers are already highly focused
This report is different. In the on engaging with consumers across multiple interactive
pages that follow, we’ll reveal channels—and this research proves you’re on the right
some of the top things that track! Now it’s just a matter of taking that cross-channel
consumers want from inter- approach to the next level—and we can help.
active marketers—backed by
solid statistical data. Then we’ll
go a step further, providing
1
2009 Channel Preference Study (1,500 consumers surveyed)
real, actionable recommenda-
tions to help you make real,
tangible improvements to your
interactive marketing program.
Read on and get the answers
you’re looking for—instead
of more questions.
2 www.ExactTarget.com
3. offer multiple ways to engage, and cross-promote your social presence.
In today’s real-time world, it goes without saying that your interactive marketing program should
encompass multiple channels—email, Facebook, and Twitter. To maximize engagement and consumer
your Twitter
satisfaction, marketers should:
Want to take s to the
MAKE EMAIL AN OPTION FOR ALL MARKETING MESSAGES Whether they’re communicationeck out all
opting into a mailing list, requesting services, or entering a sweepstakes, consumers should always see next level? Chfeatures
email at the top of the list for communication options. It only makes sense—if most people prefer email the awesome ugh CoTweet
for marketing communications, give them what they want! available thro d out more
Enterprise! Fin t.com.
ESTABLISH CLEAR A VALUE PROPOSITION FOR EACH CHANNEL As at www.cotwee
marketers, we’re completely immersed in the world of email, Facebook, and Twitter. But consumers may
er on the not always understand why they should interact with brands through these various channels. Help them
Need a refresh s of each
h
understand the benefits of becoming a Subscriber, Fan, or Follower!
unique strengt a minute to
chann el? Take PROMOTE YOUR SOCIAL PRESENCE THROUGH EMAIL—AND VICE VERSA
CRIBERS,
review SUBS LLOWERS Consumers might not even realize you’re on Facebook and Twitter unless you tell them! Add social information
FANS, & FO 4, and #5. to your email opt-in page, and include links to your Facebook and Twitter pages in your welcome email. By
reports #2, #cttarget.com/sff the same token, why not include an email opt-in form on your Facebook or Twitter page?
Visit www.exa e series.
to download th INCLUDE SOCIAL SHARING LINKS AND “LIKE”/“FOLLOW” LINKS IN YOUR
EMAILS Take advantage of some simple techniques for encouraging consumers to engage with your
brand across channels. By building “Share This” functionality into your emails, you create an instant
rd”
connection between your brand and the social channel in the mind of the consumer. And including “Like”
“Social Forwa
and “Follow” links in your email is a no-brainer—what could be simpler? ExactTarget’s makes it easy to
functionality to more than 45
share content ! Find out more
social networks arget.com/social.
at www.exactt
3 www.ExactTarget.com
5. make the most of each channel by taking advantage of their unique strengths.
Once you recognize how many consumers are interacting with your brand through multiple channels,
you’ll see how important it is to keep your messaging fresh, relevant—and channel-appropriate. To
make the most of the opportunity, marketers should:
AUTOMATE ROUTINE EMAILS AND TURN TO SOCIAL FOR REAL-TIME
CONVERSATIONS Email is unquestionably the best channel for many of your everyday how
communication needs—transactional messages, shipping confirmations, etc. Why not automate Want to knowcan make
those routine email messages and free up your time for more strategic real-time interactions? ExactTarget simple? Check
automations mation
COORDINATE YOUR EMAIL, FACEBOOK, AND TWITTER MESSAGES The last out the Auto ation at
ve Marketing thing you want is to confuse consumers with inconsistent messaging across channels. Keep your Studio applic et.com/hub!
The Interactiar feature communications consistent and engaging by coordinating your campaigns across email, Facebook, www.exacttarg
Hub’s Calend to and Twitter. But don’t forget—“consistent” doesn’t mean “repetitive.” Each channel requires its own
makes it easy mpaigns
coordinate ca nnels. Vist
unique style and voice.
across all cha et.com/hub MONITOR THE CONVERSATION Setting up a Facebook page or a Twitter account isn’t
www.exacttarg enough. You also need to monitor and participate in the conversation. Listen for what consumers
to learn more! are interested in, and then respond as appropriate—through Twitter, Facebook, or your company
blog (or privately via email, if needed). But remember, it’s not necessary to jump into every Twitter
conversation that mentions your brand—consumers may see that as invasive.
5 www.ExactTarget.com
6. to buy from the brands they interact with.
Online interaction has a direct impact on purchasing behavior. Once a consumer becomes an
Email Subscriber, Facebook Fan, or Twitter Follower, they’re significantly more likely to purchase
from that brand.3
• 27% of Email Subscribers are more likely to purchase
• 17% of Facebook Fans are more likely to purchase
• 37% of Twitter Followers are more likely to purchase
3
ExactTarget SUBSCRIBERS, FANS, & FOLLOWERS report #7, Social Mythbusting
32% 32%
DISAGREE 49% DISAGREE
DISAGREE
31%
41% NEUTRAL
MORE LIKELY TO NEUTRAL
34%
PURCHASE FROM NEUTRAL
A BRAND AFTER
BECOMING A 27% 37%
17% AGREE
SUBSCRIBER, FAN, AGREE
OR FOLLOWER AGREE
EMAIL FACEBOOK TWITTER
SUBSCRIBER FAN FOLLOWER
6 www.ExactTarget.com
7. identify their brand’s advocates and reward them for their business.
It’s been said that a Facebook Fan is worth $136.38. But not every Facebook Fan is worth that
much—and some are probably worth even more. Think of each customer as an individual, seek
ho your out those who truly love your brand, and reward their loyalty! To best serve brand advocates and
Don’t know w stomers are? drive incremental sales, marketers should:
most loyal cu ilder puts
Audience Bu ol of your
YOU in contr . Check MOVE BEYOND MEASURING TOTAL REVENUE BY CHANNEL Instead, take a
customer datademo at ve Marketing
The Interacti g functionality
look at revenue per Subscriber/Fan/Follower. You may find that your Twitter Followers are small in
out the video et.com/ number, but convert at a much higher rate than other channels. Be sure to also take into account
Hub’s reportintime insights into
www.exacttarg .er
repeat customers and average order value.
provides real- annel campaigns.
audiencebuild ENCOURAGE A CROSS-CHANNEL RELATIONSHIP, BUT DON’T REQUIRE IT you www.exacttarget.com/hu
r cross-ch b
Not every channel is right for every consumer. Some Twitter customers have no use for email, and
Vist
some email customers might not be interested in Facebook. So make it easy for consumers to
for more!
engage across channels, but don’t penalize those who choose not to do so.
IMPLEMENT A CUSTOMER REWARD PROGRAM THAT CROSSES CHANNELS
sight on what
Want more in nt from cross-
It’s important to reward those who support your brand online—but why discriminate based on channel?
consumers waeting? Download
Rather than offering “email exclusives” or making deals “only available to our Twitter followers,” consider
offering promotions based on online brand interaction, regardless of channel.
channel mark ERS, FANS,
SUBSCRIB RS report #6,
& FOLLOWE tive Future, at
The Collabora et.com/sff.
www.exacttarg
7 www.ExactTarget.com
8. to interact with brands on their own schedule-not yours.
The way people start their day reveals a lot about their online priorities. It provides insight
into how they’ll interact with brands online, and highlights intrinsic motivators that drive their
online interactions.
According to our SUBSCRIBERS, FANS, & FOLLOWERS
ce you go online
report #1, Digital Morning, 58% of U.S. online
consumers begin their day by checking email, as fir st pla in a
compared to 20% who start their day on search t he t yp
engines and 11% on Facebook. is i
ca
er e
l day
Wh
?
3%
My Company's 11% 20%
website/intranet Facebook
Search/
3% Portal 58%
Other 5% Email
News Site
8 www.ExactTarget.com
9. find the right time of day to interact with customers on each channel.
Understanding your customers’ online habits is the key to delivering successful marketing messages,
at the right time, through the right channel. Here are some practical suggestions for gathering the
information you need to understand what your particular audience wants. To best serve customers’
unique needs, marketers should:
ASK YOUR CUSTOMERS WHEN THEY WANT TO HEAR FROM YOU It seems
simple—so simple you probably never thought of it! By adding a single question to your opt-in forms,
you can ensure your communications line up with your customers’ schedules.
EXPAND YOUR TESTING ACROSS ALL CHANNELS Testing is one of the easiest
t’s working-
ways to improve the effectiveness of your interactive campaigns—so if you aren’t already testing, it’s
Find out wha -with your
time to start! Try testing email open rates for various days of the weeks, and various times of day. Test
and what’s notns. It’s easy
Facebook and Twitter engagement at varying times as well.
email campaigrget’s A/B
REVIEW CAMPAIGN ACTIVITY CAMPAIGNS AT DIFFERENT TIMES Analyze
with ExactTa re! Visit
Testing featu et.com/
powerful, activity trends to see when your campaigns get the best response—then use that information in planning
www.exacttargmore info.
For the most reporting ever,
abtesting for
future campaigns.
customizable ort Builder!
you need Rep t www. TREAT EACH CHANNEL INDIVIDUALLY Careful analysis of your data will likely reveal
Learn more a om/hub. important insights about customers on each interactive channel. For example, you might find that
exacttarget.c your Email Subscribers want to hear from you while they drink their morning coffee, while your Twitter
Followers are night owls who will stay up until midnight to be the first to pounce when new products are
launched on your website.
9 www.ExactTarget.com
10. to know you care.
Regardless of channel, our research shows that one thing consistently drives
customers away: communications that somehow demonstrate you don’t care.
As we discovered in SUBSCRIBERS, FANS, & FOLLOWERS #8:
The Social Break-Up, the concept of “caring” is closely related to relevancy
in the world of interactive marketing. In fact, more than 90% of
consumers have “broken up” with at
least one brand on Email,
Facebook, or Twitter as
a result of irrelevant, too
frequent, or boring
marketing messages.
90 %
OF CONSUMERS
HAVE “BROKEN UP”
WITH AT LEAST
ONE BRAND
10 www.ExactTarget.com
11. give consumers a choice of what they receive, and how often.
So how do you let consumers know your company cares? In a word, it’s all about respect. To
create interactive marketing that respects consumers’ preferences, their time, and the promises
made, marketers should:
MANAGE EXPECTATIONS To prevent a break-up, start the relationship with clear
forms that expectations of what a subscriber will receive. Provide complete information about content and
Want to build sy? Check frequency of communications as part of the opt-in process. Then continue to deliver on your
make opt-in eapture
a promises—that’s why they signed up in the first place
out Smart C rget at
from ExactTa
et.com/sites. KEEP IT FRESH Periodically survey your customers to find out more about their preferences.
www.exacttarg Don’t be afraid to ask what they like—and don’t like—about your marketing program. Soliciting
ating
Need help cre surveys?
honest feedback from your Subscribers, Fans, and Followers demonstrates that you value their
opinion—as long as your follow through on their recommendations!
and mana ging
survey
RECOGNIZE WHEN THE DIGITAL RELATIONSHIP IS ON THE ROCKS ExactTarget’s clude
integrations ind FormStack.
SensorPro an
Monitor engagement and—when you notice a decline—encourage customers to “rekindle the
magic” through a re-engagement campaign. This is also a good opportunity to proactively suggest
an alternate frequency for communications, or promote interaction through another channel.
WHEN IT’S OVER, FIND OUT WHY Implement a quick (optional) survey at time of email
opt-out to help identify any problems that may exist with your marketing program. Also consider
respectfully promoting your other channels during opt-out—for example, “We’re sorry to see you
go. If you’d like to stay in touch, you can follow us on Facebook or Twitter.” But make sure your
cross-channel promotion isn’t too heavy-handed—you don’t want to seem desperate.
11 www.ExactTarget.com
12. Now that you know what consumers want and what you need to do, you need a way to do it. That’s
where ExactTarget’s Interactive Marketing HubTM comes in.
The Interactive Marketing Hub is the solution you’ve been waiting for. Unique in the industry, this
real-time, multi-channel campaign planning and interaction platform will help you manage the
thousands of conversations that are taking place about your brand. With its robust, customizable
applications, you’ll have reporting, automation, and data management capabilities beyond your
wildest dreams.
Visit www.exacttarget.com/hub to learn more and see a demo video. For a more
personal, inside look at the Interactive Marketing Hub, contact your Relationship
Manager or call 877.476.0452 to schedule a live demo.
www.ExactTarget.com