Advertising can influence us in ways we may not be aware of. In the 1950s, James Vicary conducted an experiment where hidden images and messages were inserted into movies to see if it would influence purchasing behavior. The experiment claimed to see an increase in sales of the products advertised subliminally, though the results were later discredited. Subliminal advertising continues to be a debated topic regarding its potential hidden influence on consumers.

1. Probably we are
not conscious of
how advertising
can influence us

2.  Transmitted to the receiver
 Hidden images
 Incites to…
 On the insertion of…
◦ An occult brand
◦ Sexual images

3.  1956, New Jersey
 James Vicary
 Hidden photograms
 Increase in the sales of ….
58% - 18%

4. Strength and
potency

5. Ad of Coca Cola light
Advert of a brand of gyn
Subliminal
adverttising in a Play Two ice
Subliminal Station Game creams..
Advertising image