Adrien DENIZOT, student hallym university South Korea

1. Adrien DENIZOT 20119897 Subliminal advertising

3. Sub : under

4. Limen : treshold, limit

5. in psychology :

6. Perception of an object (image, message, sound …) at the limit of its appreciation by the person.

8. Subliminal messages are based on the unconscious (dreams, phantasms, fears ...).

9. Advertising is seeking the art of persuasion, each message is very developed. Technology and science are widely used to contribution.

12. This stands when viewing this sequence frame by frame: the letter "E" may also well be an "F". It can therefore be interpreted as desired.

13. Misunderstanding? Clumsiness? Denied that aims to cover a "bad joke"?

14. The images have been modified at a later DVD release in 2003.

19. The National Association of Broadcasters (NAB) is an American trade association representing the interests of broadcasters and television.

20. The Federal Communications Commission (FCC) is an independent agency of the United States government. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the media, public safety and homeland security, and modernizing the FCC.

21. The Conseil supérieur de l'audiovisuel (CSA) is the regulator of broadcasting (television and radio) in France.

22. Of course there are others organizations.

24. Put in practice, sanctions are almost nonexistent.

25. The management and areas of expertise of the organizations.