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Social Media Editors

• Maintaining editorial presences on social media services
• Educating news reporters about using social media
  in their coverage
• Using social media as a research tool to feed information
  to reporters
• Creating social media-centered packages to supplement
  traditional coverage
Designing iWitness

• Should feel physical, like a tool, not software
• Exploration and discovery, not “search” and “results”
• Human and friendly, not cold and technological
• Balancing both time and place
• Balancing both content and functionality
The Story Map




in scope

out of scope
Q: When is the
 best possible time
to make a mistake?

    A: When it
  costs the least
     to fix it.
The UX Philosophy:

Code is expensive.

Drawings are cheap.
The Agile Philosophy:

   Drawings can be expensive,
if you get too attached to them.

       Code can be cheap,
if you don’t do too much at once.
Live Wireframing!
Iteration 1
Iteration 2
Iteration 3
Minimum
Viable
Product
Minimum
Viable
Documentation
Beta
Beta Testing

• The New York Times
• The Wall Street Journal
• The Washington Post
• The Seattle Times
• The Palm Beach Post
• The Sacramento Press
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
iWitness Case Study | Jesse James Garrett | UX Week 2012
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iWitness Case Study | Jesse James Garrett | UX Week 2012

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  • 10. Social Media Editors • Maintaining editorial presences on social media services • Educating news reporters about using social media in their coverage • Using social media as a research tool to feed information to reporters • Creating social media-centered packages to supplement traditional coverage
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  • 17. Designing iWitness • Should feel physical, like a tool, not software • Exploration and discovery, not “search” and “results” • Human and friendly, not cold and technological • Balancing both time and place • Balancing both content and functionality
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  • 26. The Story Map in scope out of scope
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  • 29. Q: When is the best possible time to make a mistake? A: When it costs the least to fix it.
  • 30. The UX Philosophy: Code is expensive. Drawings are cheap.
  • 31. The Agile Philosophy: Drawings can be expensive, if you get too attached to them. Code can be cheap, if you don’t do too much at once.
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  • 41. Beta
  • 42. Beta Testing • The New York Times • The Wall Street Journal • The Washington Post • The Seattle Times • The Palm Beach Post • The Sacramento Press

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