The document discusses color schemes, fonts, language, and design for a series of recipe cards themed after superheroes. It outlines that the color schemes will reflect the costumes and logos of Batman, Captain America, Superman, Spiderman, The Thing, and Iron Man. A simple font will be used for card text for readability by children aged 5-15. Language and instructions will also be simple and step-by-step for young audiences. Card designs will use bright, vivid colors like red, yellow, and blue and feature a silhouette of each superhero with simplified colors so writing can be read.

2. Colour scheme
The Batman coluors will The colours which will be
consist of black and yellow to included on the Captain
reflect the colours of the America card will be red, blue
Batman logo. These colours and silver to reflect his
also contrast with each other costume and the logo.
but look interesting.
The Superman colours will
include red, blue and yellow
again to reflect the colours of
the superman logo. Iron Man colours will consist of
red and yellow or gold to fit in
with the colours of his
costume, we may also
include blue to tie in with the
The Spiderman colours will logo.
consist of silver blue and red
to show the colours of the
Spiderman logo and the
Spiderman costume.
Thors colours will include red
ForThe Thing and Invisible
and silver as does his
woman the colours will include
costume, we my use grey as a
blue and orange to show their
substitute for the silver.
costumes and the logo and the
orange mainly for The Thing.

3. We will be using a wide range of fonts as for each
Fonts superhero we will use different fonts according to
how they were originally written, For the text on
each card we will keep consistent and simple font
called Century Gothic as it is easy and simple to
read which will suit our target audience which are
children and young adults aged 5-15.

4. Language Because of our target audience we will
be using simple and understandable
language so that the younger range of
our audience will understand how to
produce the food, there will be
parents or guardians involved in
making the food as some of the
preparation needs adult supervision.
We will also use simple step-by-step
instructions which are short and easy
to follow also to suit our target
audience aged 5-15, using detailed
language for this audience will not
give a good effect as they may not
understand some of the language
used.
We may try to include fun language to
attract the younger audience this will
make the cards look a little
unprofessional but will fit in with the
target market.

5. Design
Our colours and designs will be very
bright and vivid to tie in with the colours
and drawings used in superhero comics
our main colours will include red, yellow
and blue as most superheroes have Image
these colours incorporated into their
logos or costumes.
These colours will hopefully attract the
younger audience as they are bright and
eye catching.
For the design our cards will no have a
consistent house style as each card will
represent each different superhero, the
shape of the cards will be a silhouette of
each superhero with their colours, we
have tried to simplify the colours as much
as we can as we want to assure that the
cards can be plain and not too colourful
that the writing is unable to read.

6. Style sheet
For the
photography we
would like to use a
mixture of birds eye
shots and shots
slightly on a side
Colour
We will be using this
Scheme
font for the body text
because it is easy and
simple to read