Objective : To understand the difference in the consumer behavior for the Online vs Offline shopping for Apparel Category Data Analysis: An online survey of 15 question was rolled out and 71 responses collected Minimum 40% of the total sample collected were female. The factors that forms the major reason for Online shopping were analyzed.

1. STUDY OF OFFLINE VS ONLINE
CONSUMER BUYING BEHAVIOR
Vishal_Khatokar@yahoo.co.in

2. CONTENTS
 Consumer Survey
 Analysis
 Recommendations

3. CONSUMER SURVEY
 Objective : To understand the difference in the
consumer behavior for the Online vs Offline
shopping for Apparel Category
 Data Analysis: An online survey of 15 question
was rolled out and 71 responses collected
 Minimum 40% of the total sample collected were
female.
 The factors that forms the major reason for Online
shopping were analyzed.

4. SURVEY QUESTIONNAIRE &RESPONSE
Timestamp Age Gender Marital Status
Pl specify your monthly
income
How often do you
purchase Apparels
online ?
Why do you prefer to
shop online ? [Lowest
Pricing]
Why do you prefer to
shop online ? [Variety of
products]
Why do you prefer to
shop online ? [30 Day
return facility]
Why do you prefer to
shop online ? [Home
Delivery ]
Why do you prefer to
shop online ? [Product
Reviews and
Recommendations]
Why do you prefer to
shop online ? [All time
accessibility]
How do you rate your
online shopping
experience to personal
shopping?
How much have you
spent on buying apparels
online over the past year
How likely would you
recommend your family
and friends to shop
online? First Name
In today’s time, do you
consider any of the
factorsgiven below that
might affectyour online
buying decision? [Credit
Card misuse]
In today’s time, do you
consider any of the
factorsgiven below that
might affectyour online
buying decision? [Risk of
fake/bad quality products]
In today’s time, do you
consider any of the
factorsgiven below that
might affectyour online
buying decision? [Can't
check for look and feel of
products]
In today’s time, do you
consider any of the
factorsgiven below that
might affectyour online
buying decision?
[Fake/Biased reviews]
In today’s time, do you
consider any of the
factorsgiven below that
might affectyour online
buying decision? [Misuse
of personal info]
Whichis your most
preferredsite to shop
apparels online [Flipkart]
Whichis your most
preferredsite to shop
apparels online [Myntra]
Whichis your most
preferredsite to shop
apparels online [Jabong]
Whichis your most
preferredsite to shop
apparels online
[Amazon]
Whichis your most
preferredsite to shop
apparels online
[Snapdeal]
11-13-2014 19:32:2021-30 Male Single 50000-60000 Monthly Strongly Agree Strongly Agree Strongly Agree Strongly Agree Strongly Agree Strongly Agree 320000-30000 3 Strongly Agree Strongly Agree Strongly Agree Strongly Agree Strongly Agree 1 1 1 1 1
11-13-2014 21:53:1921-30 Male Single Above 60000
Only during online
promotion Strongly Agree Agree Agree Disagree Disagree Agree 31000-5000 3 Neutral Strongly Agree Strongly Agree Neutral Agree 4 5 4 3 2
11-13-2014 22:56:0531-40 Male Single Above 60000
Only during online
promotion Agree Agree Neutral Strongly Agree Neutral Strongly Agree 45000- 10000 4 Neutral Neutral Strongly Agree Strongly Agree Agree 2 5 2 4 4
11-13-2014 23:05:5821-30 Male Single 41000- 50000 Never Neutral Neutral Neutral Agree Disagree Neutral 31000-5000 3 Agree Strongly Agree Strongly Agree Strongly Agree Disagree 1 1 1 1 1
11-13-2014 23:23:3231-40 Male Married Above 60000 Quarterly Strongly Agree Strongly Agree Disagree Agree Agree Agree 21000-5000 3 Disagree Strongly Agree Strongly Agree Disagree Agree 1 1
11-13-2014 23:24:3321-30 Male Single 25000-40000 Never Neutral Agree Disagree Agree Agree Agree 31000-5000 2 Disagree Agree Agree Agree Agree 4 2 1 5 3
11-14-2014 0:57:1121-30 Female Single 25000-40000 Quarterly Neutral Strongly Agree Strongly Agree Strongly Agree Strongly Agree Strongly Agree 45000- 10000 5 Neutral Neutral Strongly Agree Strongly Agree Neutral 5 2 5 2 2
11-14-2014 0:58:0521-30 Female Married 25000-40000 Monthly Agree Strongly Agree Agree Agree Neutral Agree 45000- 10000 5 Agree Disagree Disagree Disagree Agree 3 4 5 1 2
11-14-2014 1:04:5421-30 Female Single 25000-40000 Monthly Disagree Agree Strongly Agree Strongly Agree Strongly Agree Strongly Agree 520000-30000 5 Agree Disagree Disagree Disagree Disagree 3 5
11-14-2014 1:20:4721-30 Male Single Below 25000 Monthly Agree Agree Agree Agree Agree Agree 310000-20000 3 Strongly Agree Agree Agree Agree Disagree 3 5
11-14-2014 1:23:5121-30 Male Single Below 25000 Monthly Strongly Disagree Neutral Disagree Agree Strongly Agree Strongly Disagree 220000-30000 3 Neutral Strongly Agree Agree Neutral Strongly Agree 2 2 2 2 2
11-14-2014 1:25:5521-30 Female Single Never Neutral Neutral Neutral Neutral Neutral Neutral Neutral Neutral Neutral Neutral Neutral
11-14-2014 1:39:3821-30 Male Single Below 25000 Quarterly Agree Strongly Agree Agree Strongly Agree Neutral Neutral 45000- 10000 5 Agree Agree Neutral Disagree Agree 5 3 4
11-14-2014 4:40:5421-30 Male Single Below 25000 Quarterly Neutral Strongly Agree Neutral Neutral Neutral Strongly Agree 31000-5000 3 Strongly Agree Strongly Agree Strongly Agree Strongly Agree Strongly Agree 3 5 5 4 3
11-14-2014 6:36:4921-30 Male Single Below 25000 Quarterly Strongly Agree Agree Strongly Agree Strongly Agree Agree Agree 1000-5000 3 Agree Strongly Agree Neutral Neutral Agree 5
11-14-2014 8:11:2631-40 Male Married Above 60000 Once in a year Disagree Neutral Agree Agree Agree Strongly Agree 25000- 10000 4 Strongly Agree Agree Strongly Agree Agree Disagree 4 2 4 2 2
11-14-2014 9:16:5421-30 Female Married 41000- 50000 Monthly Agree Agree Strongly Agree Agree Strongly Disagree Agree 410000-20000 3 Neutral Neutral Disagree Agree Neutral 5 2 3 4 5
11-14-2014 9:16:5831-40 Male Married Above 60000 Never Agree Agree Agree Agree Neutral Strongly Agree 41000-5000 4 Disagree Agree Strongly Agree Neutral Strongly Agree 1 1 1 1 1
11-14-2014 9:25:1631-40 Male Married Above 60000 Quarterly Agree Agree Neutral Agree Disagree Agree 310000-20000 3 Strongly Agree Strongly Agree Strongly Agree Strongly Agree Strongly Agree 2 1 5 1 5
11-14-2014 9:32:2721-30 Female Married 25000-40000 Quarterly Neutral Agree Agree Agree Agree Agree 310000-20000 3 Agree Agree Agree Agree Agree 5 4 5 4 4
11-14-2014 9:35:2521-30 Female Single 25000-40000 Quarterly Agree Strongly Agree Agree Agree Strongly Agree Strongly Agree 45000- 10000 4 Neutral Strongly Agree Strongly Agree Agree Strongly Agree 4 2 4 3 1
11-14-2014 9:40:4721-30 Male Single 50000-60000 Quarterly Agree Strongly Agree Neutral Agree Agree Agree 410000-20000 4 Disagree Neutral Strongly Agree Agree Agree 4 2 1 3 3
11-14-2014 10:16:4821-30 Male Married 41000- 50000 Never Agree Neutral Neutral Agree Disagree Disagree 21000-5000 1 Disagree Disagree Strongly Agree Strongly Agree Disagree 4 3
11-14-2014 10:20:0331-40 Male Married 41000- 50000 Quarterly Agree Disagree Agree Strongly Agree Neutral Agree 35000- 10000 3 Agree Agree Agree Agree Strongly Agree 5 1 3 4 5
11-14-2014 10:22:0921-30 Female Single 41000- 50000 Quarterly Agree Strongly Agree Neutral Strongly Agree Neutral Neutral 35000- 10000 3 Neutral Agree Strongly Agree Neutral Neutral 3 4 4 1
11-14-2014 10:27:0721-30 Male Single 25000-40000 Quarterly Strongly Agree Neutral Strongly Agree Neutral Agree Neutral 31000-5000 3 Disagree Strongly Agree Strongly Agree Disagree Agree 3 2 1 2 4
11-14-2014 10:32:3221-30 Male Single 25000-40000 Quarterly Strongly Agree Strongly Agree Neutral Strongly Agree Neutral Strongly Agree 45000- 10000 5 Disagree Disagree Agree Neutral Disagree 4 5 5 3 2
11-14-2014 10:59:2221-30 Female Married 50000-60000 Once in a year Agree Agree Agree Strongly Agree Neutral Strongly Agree 45000- 10000 3 Agree Agree Strongly Agree Neutral Disagree 2 4 4 2 2
11-14-2014 11:00:2531-40 Female Married 50000-60000 Monthly Neutral Strongly Agree Strongly Agree Strongly Agree Strongly Agree Strongly Agree 41000-5000 4 Disagree Strongly Agree Strongly Agree Disagree Disagree 3 2 5 5 1
11-14-2014 11:04:1021-30 Female Married Above 60000 Quarterly Neutral Agree Strongly Agree Strongly Agree Strongly Agree Strongly Agree 41000-5000 4 Neutral Agree Agree Agree Disagree 4 4 4
11-14-2014 11:08:3131-40 Male Married Above 60000 Never Agree Agree Agree Strongly Agree Agree Agree 31000-5000 3 Agree Agree Agree Agree Agree 4 2 3 5 1
11-14-2014 11:10:4721-30 Male Single 41000- 50000 Quarterly Strongly Agree Strongly Agree Agree Strongly Agree Strongly Agree Strongly Agree 45000- 10000 4 Agree Agree Strongly Agree Agree Neutral 1 5 4 2 3
11-14-2014 12:30:0521-30 Female Married 25000-40000
Only during online
promotion Agree Agree Strongly Agree Strongly Agree Neutral Neutral 310000-20000 4 Neutral Neutral Neutral Agree Neutral 4 5 3 3 3
11-14-2014 12:34:1731-40 Male Married Quarterly Agree Agree Neutral Strongly Agree Agree Strongly Agree 420000-30000 4 Disagree Neutral Disagree Disagree Strongly Disagree 3 1 2 4 5
11-14-2014 13:23:5721-30 Male Married Above 60000 Quarterly Strongly Agree Strongly Agree Neutral Strongly Agree Agree Strongly Agree 550000 & above 5 Strongly Agree Strongly Agree Strongly Agree Strongly Agree Strongly Agree 5 5 5
11-14-2014 13:46:0321-30 Male Married Above 60000 Quarterly Strongly Agree Agree Strongly Agree Agree Neutral Agree 45000- 10000 4 Strongly Agree Agree Strongly Agree Agree Agree 1 5 2 4 3
11-14-2014 13:56:5131-40 Female Married Above 60000 Once in a year Agree Agree Agree Agree Agree Agree 31000-5000 3 Agree Agree Agree Agree Agree 5 5
11-14-2014 14:58:3321-30 Female Married 25000-40000 Monthly Strongly Agree Strongly Agree Agree Strongly Agree Agree Strongly Agree 510000-20000 5 Agree Agree Strongly Agree Agree Neutral 5 4 4 5
11-14-2014 15:39:2531-40 Male Married Above 60000 Quarterly Agree Strongly Agree Neutral Agree Agree Agree 45000- 10000 4 Neutral Neutral Agree Agree Agree 5 1 1 3 4
11-14-2014 17:23:4921-30 Male Single 50000-60000 Quarterly Neutral Strongly Agree Strongly Agree Strongly Agree Strongly Agree Strongly Agree 45000- 10000 4 Neutral Disagree Agree Agree Neutral 3 5 4 1 2
11-14-2014 18:31:5421-30 Female Married 41000- 50000 Quarterly Neutral Strongly Agree Strongly Agree Strongly Agree Agree Strongly Agree 45000- 10000 4 Strongly Agree Agree Strongly Agree Agree Strongly Agree 5 4 2 5 2
11-14-2014 21:18:5031-40 Female Married Above 60000 Quarterly Agree Strongly Agree Strongly Agree Strongly Agree Agree Strongly Agree 45000- 10000 4 Agree Agree Strongly Agree Strongly Agree Agree 1
11-14-2014 21:43:2531-40 Male Married 50000-60000
Only during online
promotion Agree Strongly Agree Agree Strongly Agree Agree Strongly Agree 5000- 10000 2 Agree Agree Strongly Agree Agree Strongly Agree 1 4 3 3 2
11-14-2014 23:27:4331-40 Female Married 41000- 50000 Once in a year Neutral Agree Neutral Neutral Neutral Agree 31000-5000 4 Agree Neutral Agree Neutral Agree 5 4 3 1 2
11-14-2014 23:29:3531-40 Male Married 50000-60000 Quarterly Agree Agree Agree Agree Neutral Agree 45000- 10000 4 Agree Neutral Agree Neutral Agree 5 4 3 2 1
11-14-2014 23:36:0231-40 Male Married Above 60000 Quarterly Strongly Agree Strongly Agree Neutral Strongly Agree Agree Agree 35000- 10000 3 Strongly Agree Agree Strongly Agree Strongly Agree Strongly Agree 4 2 3 4 4
11-14-2014 23:51:1221-30 Male Single Below 25000 Never Neutral Strongly Agree Agree Strongly Agree Neutral Strongly Agree 310000-20000 2 Strongly Agree Strongly Agree Strongly Agree Strongly Agree Strongly Agree 1 5 3 1 1
11-14-2014 23:58:1340- 45 Female Married Above 60000 Monthly Agree Agree Agree Agree Neutral Agree 410000-20000 4 Agree Agree Agree Neutral Agree 3 5 4 1 2
11-15-2014 0:00:0421-30 Male Single Above 60000 Quarterly Agree Agree Agree Agree Agree Strongly Agree 410000-20000 5 Agree Neutral Agree Neutral Agree 5 4 3 1 2
11-15-2014 0:03:2131-40 Male Married Above 60000 Quarterly Agree Agree Agree Agree Neutral Strongly Agree 45000- 10000 4 Agree Agree Strongly Agree Agree Agree 3 5 4 1 2
11-15-2014 3:30:0731-40 Male Married Above 60000 Monthly Strongly Agree Strongly Agree Strongly Disagree Strongly Agree Strongly Agree Strongly Agree 510000-20000 5 Strongly Agree Strongly Agree Strongly Agree Strongly Disagree Strongly Disagree 4 4 4 4 4
11-15-2014 7:34:1931-40 Female Single 25000-40000 Monthly Strongly Agree Strongly Agree Strongly Agree Strongly Agree Agree Agree 41000-5000 4 Strongly Agree Strongly Agree Agree Agree Neutral 5 5 4 4 5
11-15-2014 7:40:5321-30 Male Single 25000-40000 Quarterly Strongly Agree Neutral Strongly Agree Strongly Agree Strongly Agree Agree 51000-5000 5 Strongly Agree Disagree Disagree Agree Strongly Agree 5 5 2 5 2
11-15-2014 7:49:2340- 45 Male Married Above 60000
Only during online
promotion Strongly Agree Disagree Strongly Agree Strongly Agree Neutral Neutral 41000-5000 4 Strongly Agree Strongly Agree Neutral Neutral Neutral 5 5 3 3 3
11-15-2014 9:37:2621-30 Male Single 25000-40000 Monthly Agree Strongly Agree Neutral Neutral Agree Agree 320000-30000 3 Disagree Neutral Agree Agree Agree 3 4 3
11-15-2014 9:44:2221-30 Male Single Once in a year Neutral Neutral Neutral Neutral Neutral Neutral 310000-20000 3 Neutral Neutral Agree Agree Neutral 3 1 2 3 3
11-15-2014 12:14:2521-30 Male Single Below 25000
Only during online
promotion Disagree Agree Neutral Strongly Agree Agree Strongly Agree 31000-5000 3 Agree Strongly Agree Strongly Agree Agree Strongly Agree 1 3 4 5 2
11-15-2014 13:14:0921-30 Male Single 25000-40000
Only during online
promotion Strongly Agree Agree Neutral Agree Neutral Strongly Agree 31000-5000 3 Strongly Agree Neutral Strongly Agree Agree Agree 5 1 1 1 1
11-15-2014 13:18:5421-30 Female Single 25000-40000 Monthly Strongly Agree Strongly Agree Neutral Neutral Neutral Agree 310000-20000 3 Neutral Neutral Agree Neutral Neutral 3 1 1 3 3
11-15-2014 13:21:1731-40 Female Married 41000- 50000 Quarterly Strongly Agree Agree Agree Strongly Agree Agree Agree 310000-20000 3 Strongly Agree Agree Strongly Agree Neutral Agree 3 2 3 3 2
11-15-2014 13:22:2831-40 Male Married Above 60000 Never Strongly Disagree Strongly Disagree Strongly Disagree Strongly Disagree Strongly Disagree Strongly Disagree 11000-5000 1 Strongly Agree Strongly Agree Strongly Agree Strongly Agree Strongly Agree 1 1 1 1 1
11-15-2014 14:44:1931-40 Male Married Above 60000 Quarterly Strongly Agree Strongly Agree Agree Neutral Neutral Strongly Agree 210000-20000 2 Agree Neutral Strongly Agree Neutral Neutral 1 2 3 4 5
11-15-2014 14:52:3421-30 Female Single 50000-60000 Monthly Agree Strongly Agree Strongly Agree Strongly Agree Agree Strongly Agree 310000-20000 4 Neutral Agree Agree Neutral Agree 1 4 5 1 1
11-15-2014 15:24:3321-30 Male Single Above 60000 Quarterly Neutral Strongly Agree Agree Strongly Agree Strongly Agree Agree 410000-20000 4 Agree Agree Strongly Agree Strongly Agree Strongly Agree 4 5 4 4 3
11-15-2014 23:21:3931-40 Female Single Below 25000 Monthly Agree Neutral Neutral Strongly Agree Neutral Neutral 35000- 10000 3 Strongly Agree Agree Agree Agree Agree 1 1 1
11-16-2014 10:05:1131-40 Female Single Below 25000 Monthly Agree Neutral Neutral Agree Agree Disagree 41000-5000 Strongly Agree Strongly Agree Strongly Agree Neutral Agree 4 4 4
11-16-2014 12:55:0731-40 Male Married Above 60000 Quarterly Strongly Agree Strongly Agree Strongly Agree Strongly Agree Strongly Agree Strongly Agree 41000-5000 4 Agree Strongly Agree Strongly Agree Strongly Agree Neutral 3 2 1
11-16-2014 22:33:3231-40 Male Single 50000-60000
Only during online
promotion Agree Agree Neutral Agree Disagree Neutral 31000-5000 3 Neutral Strongly Agree Strongly Agree Strongly Agree Agree 4
11-17-2014 10:27:3121-30 Male Married 25000-40000 Monthly Agree Agree Neutral Agree Neutral Strongly Agree 35000- 10000 3 Agree Neutral Strongly Agree Neutral Agree 3 2 2 3 3
11-17-2014 11:12:3021-30 Female Single 41000- 50000 Monthly Neutral Strongly Agree Strongly Agree Agree Strongly Agree Strongly Agree 31000-5000 3 Neutral Agree Strongly Agree Neutral Neutral 1 1 4 5 5
11-17-2014 16:08:1721-30 Female Single 41000- 50000
Only during online
promotion Neutral Strongly Agree Agree Strongly Agree Strongly Agree Agree 41000-5000 4 Agree Agree Strongly Agree Strongly Agree Agree 5 2 1 4 3

5. DEMOGRAPHICS OF RESPONDENTS
AGE

6. SURVEY OUTCOME

7. BUYING PREFERENCE
1
2
3
4
5

8. WHY BUY ONLINE
3
1
3
1
3
3
4
3
4
1
7
3
23
14
32
11
34
14
42
38
34
37
35
37
28
44
27
49
21
44
0 20 40 60 80 100 120
Lowest
Price
Variety of
Products
30 Day
Return
Home
Delivery
Review
Time
Accessibili…
Strongly Disagree Disagree Neutral Agree Strongly Agree

9. SPSS ANALYSIS
 Major factors which influence Online Buying-
 Lowest Pricing
 Product Variety
 Home Delivery
 Lowest pricing as a factor was more important for
males (76%) as compared to females (62%)
 Lowest pricing is far more important for married
consumers (80%) as compared to single consumers
(61%)
 Lowest pricing was not a factor for consumers who
bought only once in a year (40%) as compared to
78% for consumers who bought monthly, quarterly or
only during promotion.

10. SPSS ANALYSIS
 Variety of products is more important for females
(88%) as compared to males (78%)
 Variety of products is more important for married
consumers (86%) as compared to single consumers
(78%)
 Variety of products is not a factor for consumers who
bought only once in a year (60%) as compared to
90% for consumers who bought quarterly or only
during promotion.
 Results showed that online product reviews and
recommendations doesn’t impact consumer’s
behavior towards online purchase.

11. BUYING TREND AND FREQUENCY

12. LIMITATION OF ONLINE STORES
0
3
0
0
1
14
13
9
7
10
24
21
24
7
28
35
41
38
29.6
38
27
23
30
56.3
23
0 20 40 60 80 100 120
Credit Card
misuse
Personal
info Misuse
Fake/bad
quality
products
Look and
feel of
products
Biased
reviews
Strongly Disagree Disagree Neutral Agree Strongly Agree

13. LIMITATION OF ONLINE STORES
 83% of the respondents feel that not being able to
touch and feel the product is big hindrance to buying
apparels online
 74% of the married respondents fear that their credit
card info might be misused as compared to 50% of
single respondents
 Respondents in salary range of below 25000 and
above 60000 were more worried about their credit
cards being misused.
 Also, Respondents who bought once a year were
more worried about credit card misuse as compared
to others

14. EXPERIENCE AND RECOMMENDATION
 There is a very
high correlation of
82% between
respondents who
have had good
experience
shopping online
and
recommending it
to their family and
friends

15. RECOMMENDATION
 Highlight Security feature for online Transactions
 Improvise UI for better look & feel of the product
E.g.. Adding Videos.
 Reviews from only Certified buyers

16. THANKS 