This document outlines a 20-year marketing plan for "LifeStudent Hervy" to lead a purposeful life focused on personal growth and helping others. The plan involves embracing failures, living in the present moment, and strengthening relationships. It identifies Hervy's roles as a daughter, sister, aunt, partner, friend, and mentor. Hervy will learn skills like listening, enduring hardships, appreciating moments, redeeming potentials, navigating success, and strengthening relationships. The 12-step marketing plan is based on a book and involves defining Hervy's purpose, assessing strengths, identifying roles, launching strategies, pursuing further studies, building an authentic brand, creating a legacy, using social media, sharing time/energy, achieving

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https://ph.linkedin.com/in/hervycastro
KEEP MOVING
FORWARD
20 year live in the moment marketing plan for LifeStudent Hervy
Kristine Hervy S. Castro

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My ZYX: Keep moving forward and living in the
moment despite failures or challenges or success.

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In moving forward…
A. Time Travel
1. Selfless Mission Vision
2. Main Casts / Roles
3. 12 Plots / Marketing Plan for Life
4. Lessons from Meet the Robinsons
5. 20 years later…
B. Fin
End Credits

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How I will travel through this lifetime
Vision / Mission
Being LifeStudent Hervy is to lead by example,
demonstrating the power of living in the present,
embracing versatility, and helping others with unwavering
determination. I aspire to create a ripple effect,
encouraging individuals to let go of greed, connect with
one another, and cherish each moment.

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Main Casts: Feel Blessed to have
LifeStudent Hervy in their Life

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1. Loving Daughter

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2. Caring Sister

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3. Role Model Aunt

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4. Inspiring Partner

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5. Trustworthy friend

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6. Credible mentor

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7. Fun Colleague

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LifeStudent Hervy LEARNS to help people
L – Listen with intention
E – Endure hardships
A – Appreciate moments
R – Redeem potentials
N – Navigate to success
S – Strengthen Relationships

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My Marketing Plan For Life
LifeStudent Hervy based on book of Robert Michael Fried
1. Define Business-
 Who Am I? I am LifeStudent Hervy
2. Assess Market- Capitalize on Strength
• My passion for growth, learning different things, and helping people
3. ID PTM- Discovering Real Me
• A loving daughter, sister, aunt, partner, friend, mentor and colleague.
4. Launch Strategy- Find Niche & Risk
• Passion for helping clients ethically and not focusing on the profit
• (risk: some prioritizes making more money)

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My Marketing Plan For Life
LifeStudent Hervy based on book of Robert Michael Fried
5. Weather PLC (Product) Life Cycle -
 Pursue further studies
6. Balance Mix- Build My Brand
 Build authentic relationships
7. Expand Reach (Place) - Create My Legacy
 Local and International coverage
8. Campaign Ad (Promo)- Reawaken Creativity
 Professional Social Media

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My Marketing Plan For Life
LifeStudent Hervy based on book of Robert Michael Fried
9. Plan Distribution (Place)- Share Time & Energy
 Available online and offline
10. Achieve Sales- Reach Goals
 Continue establishing a to-do list daily, timeline and personal targets
11. Analyze P & L- Keep Score
 Use feedback surveys, review and compare performance annually
12. Seek Opportunities- Make Dreams Real
 Keep intentions pure and persevere

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Lessons from Meet The Robinsons
1. Embrace Failure and Learn
from it
"Keep moving forward,"
emphasizes the importance of
embracing failure as a natural
part of life. Failure can lead to
growth and learning, which
eventually paves the way for
success.

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Lessons from Meet The Robinsons
2. Family and Belonging
The importance of family and a
sense of belonging is a central
theme in the movie. Lewis's
journey highlights the impact of
having a loving and supportive
family, even if it's not the
traditional kind.

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Lessons from Meet The Robinsons
3. Acceptance and Individuality
The Robinson family is made up
of quirky and unique individuals.
The movie teaches that it's okay
to be different, and embracing
individuality can lead to great
things.

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Lessons from Meet The Robinsons
4. Live in the Moment.
The Robinson family's motto,
"Keep moving forward," also
reminds us to live in the present
and not dwell on the past or
worry too much about the future.
Embracing the moment allows us
to appreciate life's experiences
fully.

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Lessons from Meet The Robinsons
5. Value of Perseverance
Lewis faces numerous challenges
throughout the movie, but he
never gives up. Perseverance and
determination are crucial
qualities that lead to success

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20 years later…
NOW
• 28 years old
• Single
• Business Unit Specialist
• AirBnb Host
• Regular Working hours
• Seldomly travels and
visits family
• Volunteers
END IN MIND
• Healthy and athletic at 48 years old
• Happily married
• Business Owner
• AirBnb Host of 5+ properties
• Flexible Work Schedule
• Frequently travels and visits family
• Philanthropist

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My winning outcome as LifeStudent Hervy is
to become a positive catalyst for change in
the lives of the main casts and other people
around me. Amid a fast-paced world,
treasuring what life has to offer with my
loved ones is worth more than money can
offer.
End Credits

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Embodying my vision and mission as
LifeStudent Hervy, I will not only lead a
fulfilling and purposeful life but also
positively influence others, creating a
ripple effect that spreads throughout the
world. Keep moving forward and don’t
forget to live.
End Credits

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https://ph.linkedin.com/in/hervycastro
KEEP MOVING
FORWARD
20 year live in the moment marketing plan for LifeStudent Hervy
Kristine Hervy S. Castro