The document outlines Camille Chua's 20-year marketing plan to become an influential guidance counselor and educator. It details her ideal self by 2043, including establishing a counseling center, and evaluates her real self in 2023 as an assistant manager and student. The plan identifies incongruences and sets goals to increase alignment between her real and ideal selves through her roles as a Christian, daughter, sister, leader, teacher, student, counselor and girlfriend. It establishes branding and marketing strategies including social media, videos, and classes to help others reach their potential and bring more calming peace to the world.

1. The Intentional Life
20-Year Powerfully Authentic Marketing Plan for
EduCounselor CALMille
Camille Joyce L. Chua

2. My Z: Calming Peace with Myself and Others
1. Christian 4. Assistant General Manager
6. Student
5. Teacher 7. Counselor 8. Girlfriend
3. Younger sister
2. Daughter

3. Powerfully Authentic Marketing Plan
for an Intentional Life
A. Determine Ideal Self
B. Evaluate Real Self
C. Discover the Incongruence
IDEAL SELF REAL SELF
CONGRUENCE

4. Powerfully Authentic Marketing Plan
for an Intentional Life
A. Determine Ideal Self
B. Evaluate Real Self
C. Discover the Incongruence
IDEAL SELF REAL SELF
CONGRUENCE
GOAL: Increase area
of congruence

5. Powerfully Authentic Marketing Plan
for an Intentional Life
A. Determine Ideal Self (by 2043)
• Influential Guidance Counselor and
Educator who contributes to people’s
overall wellness
• A financially independent and
sustainable provider of professional help
• Contributing to the calming peace of the
community so the world could be a
better place to be in

6. Powerfully Authentic Marketing Plan
for an Intentional Life
B. Evaluate Real Self (as of 2023)
• Registered Guidance Counselor
• Licensed Professional Teacher
• Assistant General Manager and Online
Department Head at Dash Cultural
and Educational Institute
• MBA student of AGSB

7. Powerfully Authentic Marketing Plan
for an Intentional Life
C. Discover Incongruence (as of 2023)
• Not practicing counseling
• Having difficulty applying concepts
learned from MBA to actual application
in Dash
• Struggling to be financially independent
and sustainable
• Not part of an organization that
contributes to community wellness

8. I align daily with my mission and vision
To live an intentional life is to be purposeful
with my every action.
I aspire to be an influential Registered
Guidance Counselor and Educator in the
Philippines by establishing a Counseling and
Research center that could be at the forefront
of reaching out to people in need of
professional help as well as guiding every
person to achieve their fullest potential.

9. Achieving Calming Peace means 8 roles
1. Faithful servant of Christ
2. Respectful and grateful daughter
3. Supportive younger sister
4. Role-model leader as assistant
general manager of Dash
5. Passionate teacher
6. Ever-curious and diligent student
7. Hardworking and empathic
counselor
8. Loving girlfriend

10. ROLE 1 of 8:
Faithful servant of Christ

11. ROLE 2 of 8:
Respectful and grateful daughter

12. ROLE 3 of 8:
Supportive younger sister

13. ROLE 4 of 8:
Role-model leader as assistant general manager

14. ROLE 5 of 8:
Passionate teacher

15. ROLE 6 of 8:
Ever-curious and diligent student

16. ROLE 7 of 8:
Hardworking and empathic counselor

17. ROLE 8 of 8:
Loving girlfriend

18. Camille’s
Marketing Plan for Life
1. Define Business-
◼ Who Am I? I am an educator and a counselor Camille.
2. Assess Market- Capitalize on Strength
◼ Counseling skills
◼ Background in child development and education
◼ Fluent in Chinese Mandarin
3. ID PTM- Discovering Real Me
◼ Countinuously strive to be the best in 8 roles as a Christian,
daughter, younger sister, assistant general manager, teacher,
student, counselor, girlfriend
4. Launch Strategy- Find Niche & Risk
◼ Compassionate counselor and educator to people who wish to reach
their full potential in life
(risk: not everybody will want to be helped and learn new things)

19. 5. Weather PLC (Product) Life Cycle -
◼ Apply my educator and counseling skills to real-life situations
◼ Be my own life’s critique and seek ways to improve the way I do
things by listening and learning
6. Balance Mix- Build My Brand
◼ Build reputation through experience
◼ Market experience through word-of-mouth
7. Expand Reach (Place) - Create My Legacy
◼ Social media platforms such as YouTube, TikTok, Facebook, and
Instagram
◼ Affiliation with a reputable counseling center
8. Campaign Ad (Promo)- Reawaken Creativity
◼ Research current and relevant issues that people face today
Camille’s
Marketing Plan for Life

20. 9. Plan Distribution (Place)- Share Time & Energy
◼ Create content on YouTube, TikTok, and Instagram
◼ Implement effective Chinese Mandarin classes to corporate
companies and government agencies
10. Achieve Sales- Reach Goals
◼ Identify annual milestones through number of followers, viewers
◼ Monitor the number of enrollees in our school as a marker of
success
11. Analyze P & L- Keep Score
◼ Review actual vs. targets
12. Seek Opportunities- Make Dreams Real
◼ Always be prepared because opportunities are always given to
those who are ready for them
Camille’s
Marketing Plan for Life

21. EduCounselor Calmille touches hearts
Healing hearts and growing lives
Calm Camille Calmille

22. Every intentional step counts as
EduCounselor Calmille
Now (2023) In 20 years (2043)
1. 27 years old 1. 47 years old
2. Daughter 2. Mother
3.Younger Sister 3. Aunt
4. Assistant General Manager 4. Business Owner
5.Teacher 5. Principal
6. Student 6. Ph.D.Graduate
7. Counselor 7. Experienced Counselor
8. Girlfriend 8.Wife

23. EduCounselor Calmille touches hearts
As a counselor and educator, honing calming
peace for myself and others is the main goal. If I
achieve a congruent self, then I am better able
to help others reach theirs too. When more
people get to live a more satisfying life, then the
world would become a better place to live in.
“He who has a ‘why’ to live for can bear with almost any ‘how’. ”

24. The Intentional Life
20-Year Powerfully Authentic Marketing Plan for
EduCounselor CALMille
Camille Joyce L. Chua