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The role of the tax professional
in an ever increasing confrontational environment
Student Conference
Sun City South Africa
James Deiotte
February 15, 2013
Slide 2
Who said this?
“The hardest thing in
the world to understand
is the income tax.”
Slide 3
Answer – even he was said to be confused
Slide 4
Your role – in an ever increasing
confrontational environment
► Requires that you understand you craft as a tax
professional
► Requires that you understand your environment
► Legislative and regulatory agendas
► Requires that you be able to communicate to an ever
widening constituency in the future
► Requires that you understand your role
Slide 5
UNDERSTAND YOUR CRAFT
Keys to your success
Slide 6
Tax planning – 101
(at one level it is pretty simple)
Tax Law
Tax Results
=
+Your facts
Slide 7
Planning – Focused on the Law
1. Eliminate Tax (Tax Free Transactions)
2. Deferrals of Tax (installment; amalgamations; swaps,
etc.)
3. Changes in the Rate of Tax
4. Change the Character of Income/Expense
5. Global tax planning (maybe the hottest topic on the
planet)
Some of the tools of the Government
• Disclosure requirements
Slide 8
Planning – Focused on the Facts
1. Characterization of income or expense
2. Business case
3. Unwinding a transaction (e.g. mistake, rescission vs
fraud)
4. Agreement of the Parties
Some of the tools of the Government
• Substance over form
• Economic effect or substance
Slide 9
UNDERSTAND THE
ENVIRONMENT
Keys to your success
Slide 10
Landscape is changing faster than ever
Tax implications
Shifting
economy
Aggressive tax
enforcement
Pace of
globalization
What is the
most tax-efficient
structure for new
investments?
Legislative
and regulatory
change
Change drivers
Key questions for businesses

How do we
accelerate and
mobilize cash in a
tax-efficient way?
What are the risks
in jurisdictions
where we are
seeing increased
audit activity?
Are there
impending
policy decisions
that affect our tax
positions and
return
calculations?
Slide 11
A Foundation for Built In Complexity and
Challenge
REGULATORY
BODIES
INTERPRET
AND
MANAGE LAW
POLITICAL PROCESS
IDEA TO CHANGE
THE
TAX LAW
IS
BORN
Judicial
Challenges
Occur
Multiple
Jurisdictions
Involved
Complex
Organizations
Are under
Stress
Financial
Products
outpace
Laws
Slide 12
Political Winds
When I Started in this Profession … this quote was used most often…to
frame what we do…
“Anyone may arrange his affairs so that his taxes shall be as low as
possible; he is not bound to choose that pattern which best pays the
treasury. There is not even a patriotic duty to increase one's taxes. Over
and over again the Courts have said that there is nothing sinister in so
arranging affairs as to keep taxes as low as possible. Every one does it,
rich and poor alike and all do right, for nobody owes any public duty to
pay more than the law demands."
by: Judge Learned Hand
(1872-1961), Judge, U. S. Court of Appeals
Source: in the case of Gregory v. Helvering 69 F.2d 809, 810 (2d Cir. 1934), aff'd, 293 U.S. 465, 55 S.Ct. 266, 79 L.Ed.
596 (1935)
Slide 13
Political Winds – apparently the same
thoughts were shared in South Africa
See the quote from the Supreme Court of Appeal - COMMISSIONER
FOR INLAND REVENUE v CONHAGE (PTY) LTD 61 SATC 391
HEFER JA: [1] Within the bounds of any anti-avoidance provisions in the relevant
legislation, a taxpayer may minimise his tax liability by arranging his affairs in a suitable
manner. If eg the same commercial result can be achieved in different ways, he may enter
into the type of transaction which does not attract tax or attracts less tax. But, when it
comes to considering whether by doing so he has succeeded in avoiding or reducing the
tax, the court will give effect to the true nature and substance of the transaction and will not
be deceived by its form (Erf 3183/1 Ladysmith (Pty) Ltd and Another v Commissioner for
Inland Revenue 1996 (3) SA 942 (A) at 950I-952C).
Slide 14
Legislative Outlook – perceptions can create
responses
Slide 15
And they responded – with disclosures and
enhanced penalty regimes
Slide 16
COMMUNICATE TO AN EVER
WIDENING CONSTITUENCY IN THE
FUTURE
Keys to your success
Slide 17
Tax is under a microscope as never before
•CEOs
•Boards of Directors
•Owners
•Employees
•Representatives
•Community
•Customers
•Tax authorities….
and those around the world
Slide 18
Here is why
Do tax professionals require public relations training and skills?
“Using
legal
loopholes”
“Aggressive
Schemes”
Slide 19
How would you handle these?
► We know we can influence how some people behave through publicity, which
can lead to an increase in voluntary compliance…
HM Revenue & Customs Issues Briefing (Nov 12)
► London Mayor Boris Johnson on Sunday defending companies, such as
Starbuck, for seeing to minimize the level of tax they paid in the UK. … he
said “imagine that you are the corporate finance director of one of these
companies… Your fiduciary duty to your shareholders is to minimize your tax
exposure
BBC News Business (9 December 2012)
► The threat of a huge boycott by customers forced coffee giant Starbucks into
paying tax in the UK…
Mail Online (2 December 2012)
► SABMiller… set up a special limited company … to manage it brand rights.
Royalties in some countries can be taxed at up to 30%. However, in the
Netherlands, advance deals with the tax office mean income royalties are
taxed in some cases at 7%...
Dutchnews.nl (15 November 2012)
Slide 20
How would you handle this?
If you are a multinational you will be able to reduce
your taxes substantially because the international
tax architecture is completely out of date, OECD tax
policy director Pascal Saint-Amans
Business Day (13 February 2013)
Slide 21
UNDERSTAND YOUR ROLE
Keys to your success
Slide 22
First – understand your keys to success
► Focus on your development
► Obtain diversified work experiences
► Continuously read and study – graduation is your minimum requirement for the
profession
► Identify role models and work with them
► Hang out with tax people often – but hang out with other business persons as well
► Understand that our roles become more valuable
► When taxes increase
► When changes might or will take place
► Don’t get lazy – this profession will humble you.
► Years of Experience – Will differentiate you in the marketplace
► Years of Experience – Can easily be erased with a few legislative changes
“We All Must Stay Current”
Slide 23
Keys to your success (cont)
► Tax professionals yesterday –
► Most common skills possessed by tax professionals accounting, tax, law and
economics
► Tomorrow
► Understanding the importance of becoming a well rounded (and connected) tax
professional
► General business acumen and knowledge will be key to success.
► Consider the need or relevance of second majors (economics, finance,
supplychain/procurement, political science/law, information systems)
► Appreciate the importance of a global mindset for multi-jurisdictional teaming and
planning (culture/inclusiveness training, language, etc.)
► IT/HR/Creative services/Technologies support
Slide 24
Second – Appreciate how COOL you really
are?
Your very cool – you just don’t know it yet!
► You know you are cool when
► Your families and friends will actively seek your advise…
► Your future in laws love to see you – especially at tax time
► You are always the last person to sign off on everything
► Your services are easy to sell – because everybody wants
tax advise
► We save you cash (including interest and penalties)
► We keep people out of trouble (including criminal sanctions)
Slide 25
Long term outlook of a career in tax
– very good
► Sharing of information by agencies (domestic and global)
► Playbooks and approaches to audits are being shared
► Enhanced regulatory oversight
► Uncertain tax position reporting
► Economic substance codified into law and increased strict liability
regimes
► Increasing of the tax base
► Rates, rules, regimes
► Opportunities expanding
► Incentives/controversy
► Complexities around operate models and supply chain
► Simplification – WILL NEVER HAPPEN
Slide 26
Thank you
Final Thoughts and Questions
Ernst & Young
Assurance | Tax | Transactions | Advisory
About Ernst & Young
Ernst & Young is a global leader in assurance, tax,
transaction and advisory services. Worldwide, our
170,000 people are united by our shared values and an
unwavering commitment to quality. We make a
difference by helping our people, our clients and our
wider communities achieve their potential.
For more information, please visit www.ey.com.
Ernst & Young refers to the global organization of
member firms of Ernst & Young Global Limited, each of
which is a separate legal entity. Ernst & Young Global
Limited, a UK company limited by guarantee, does not
provide services to clients.
The Ernst & Young organization is divided into five
geographic areas and firms may be members of the
following entities: Ernst & Young Americas LLC, Ernst
& Young EMEIA Limited, Ernst & Young Far East Area
Limited and Ernst & Young Oceania Limited. These
entities do not provide services to clients.
© 2009 Ernst & Young LLP.
All Rights Reserved.
This publication contains information in summary form and is
therefore intended for general guidance only. It is not
intended to be a substitute for detailed research or the
exercise of professional judgment. Neither EYGM Limited nor
any other member of the global Ernst & Young organization
can accept any responsibility for loss occasioned to any
person acting or refraining from action as a result of any
material in this publication. On any specific matter, reference
should be made to the appropriate advisor.
www.ey.com

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Student conference presentation at Sun City, South Africa

  • 1. The role of the tax professional in an ever increasing confrontational environment Student Conference Sun City South Africa James Deiotte February 15, 2013
  • 2. Slide 2 Who said this? “The hardest thing in the world to understand is the income tax.”
  • 3. Slide 3 Answer – even he was said to be confused
  • 4. Slide 4 Your role – in an ever increasing confrontational environment ► Requires that you understand you craft as a tax professional ► Requires that you understand your environment ► Legislative and regulatory agendas ► Requires that you be able to communicate to an ever widening constituency in the future ► Requires that you understand your role
  • 5. Slide 5 UNDERSTAND YOUR CRAFT Keys to your success
  • 6. Slide 6 Tax planning – 101 (at one level it is pretty simple) Tax Law Tax Results = +Your facts
  • 7. Slide 7 Planning – Focused on the Law 1. Eliminate Tax (Tax Free Transactions) 2. Deferrals of Tax (installment; amalgamations; swaps, etc.) 3. Changes in the Rate of Tax 4. Change the Character of Income/Expense 5. Global tax planning (maybe the hottest topic on the planet) Some of the tools of the Government • Disclosure requirements
  • 8. Slide 8 Planning – Focused on the Facts 1. Characterization of income or expense 2. Business case 3. Unwinding a transaction (e.g. mistake, rescission vs fraud) 4. Agreement of the Parties Some of the tools of the Government • Substance over form • Economic effect or substance
  • 10. Slide 10 Landscape is changing faster than ever Tax implications Shifting economy Aggressive tax enforcement Pace of globalization What is the most tax-efficient structure for new investments? Legislative and regulatory change Change drivers Key questions for businesses  How do we accelerate and mobilize cash in a tax-efficient way? What are the risks in jurisdictions where we are seeing increased audit activity? Are there impending policy decisions that affect our tax positions and return calculations?
  • 11. Slide 11 A Foundation for Built In Complexity and Challenge REGULATORY BODIES INTERPRET AND MANAGE LAW POLITICAL PROCESS IDEA TO CHANGE THE TAX LAW IS BORN Judicial Challenges Occur Multiple Jurisdictions Involved Complex Organizations Are under Stress Financial Products outpace Laws
  • 12. Slide 12 Political Winds When I Started in this Profession … this quote was used most often…to frame what we do… “Anyone may arrange his affairs so that his taxes shall be as low as possible; he is not bound to choose that pattern which best pays the treasury. There is not even a patriotic duty to increase one's taxes. Over and over again the Courts have said that there is nothing sinister in so arranging affairs as to keep taxes as low as possible. Every one does it, rich and poor alike and all do right, for nobody owes any public duty to pay more than the law demands." by: Judge Learned Hand (1872-1961), Judge, U. S. Court of Appeals Source: in the case of Gregory v. Helvering 69 F.2d 809, 810 (2d Cir. 1934), aff'd, 293 U.S. 465, 55 S.Ct. 266, 79 L.Ed. 596 (1935)
  • 13. Slide 13 Political Winds – apparently the same thoughts were shared in South Africa See the quote from the Supreme Court of Appeal - COMMISSIONER FOR INLAND REVENUE v CONHAGE (PTY) LTD 61 SATC 391 HEFER JA: [1] Within the bounds of any anti-avoidance provisions in the relevant legislation, a taxpayer may minimise his tax liability by arranging his affairs in a suitable manner. If eg the same commercial result can be achieved in different ways, he may enter into the type of transaction which does not attract tax or attracts less tax. But, when it comes to considering whether by doing so he has succeeded in avoiding or reducing the tax, the court will give effect to the true nature and substance of the transaction and will not be deceived by its form (Erf 3183/1 Ladysmith (Pty) Ltd and Another v Commissioner for Inland Revenue 1996 (3) SA 942 (A) at 950I-952C).
  • 14. Slide 14 Legislative Outlook – perceptions can create responses
  • 15. Slide 15 And they responded – with disclosures and enhanced penalty regimes
  • 16. Slide 16 COMMUNICATE TO AN EVER WIDENING CONSTITUENCY IN THE FUTURE Keys to your success
  • 17. Slide 17 Tax is under a microscope as never before •CEOs •Boards of Directors •Owners •Employees •Representatives •Community •Customers •Tax authorities…. and those around the world
  • 18. Slide 18 Here is why Do tax professionals require public relations training and skills? “Using legal loopholes” “Aggressive Schemes”
  • 19. Slide 19 How would you handle these? ► We know we can influence how some people behave through publicity, which can lead to an increase in voluntary compliance… HM Revenue & Customs Issues Briefing (Nov 12) ► London Mayor Boris Johnson on Sunday defending companies, such as Starbuck, for seeing to minimize the level of tax they paid in the UK. … he said “imagine that you are the corporate finance director of one of these companies… Your fiduciary duty to your shareholders is to minimize your tax exposure BBC News Business (9 December 2012) ► The threat of a huge boycott by customers forced coffee giant Starbucks into paying tax in the UK… Mail Online (2 December 2012) ► SABMiller… set up a special limited company … to manage it brand rights. Royalties in some countries can be taxed at up to 30%. However, in the Netherlands, advance deals with the tax office mean income royalties are taxed in some cases at 7%... Dutchnews.nl (15 November 2012)
  • 20. Slide 20 How would you handle this? If you are a multinational you will be able to reduce your taxes substantially because the international tax architecture is completely out of date, OECD tax policy director Pascal Saint-Amans Business Day (13 February 2013)
  • 21. Slide 21 UNDERSTAND YOUR ROLE Keys to your success
  • 22. Slide 22 First – understand your keys to success ► Focus on your development ► Obtain diversified work experiences ► Continuously read and study – graduation is your minimum requirement for the profession ► Identify role models and work with them ► Hang out with tax people often – but hang out with other business persons as well ► Understand that our roles become more valuable ► When taxes increase ► When changes might or will take place ► Don’t get lazy – this profession will humble you. ► Years of Experience – Will differentiate you in the marketplace ► Years of Experience – Can easily be erased with a few legislative changes “We All Must Stay Current”
  • 23. Slide 23 Keys to your success (cont) ► Tax professionals yesterday – ► Most common skills possessed by tax professionals accounting, tax, law and economics ► Tomorrow ► Understanding the importance of becoming a well rounded (and connected) tax professional ► General business acumen and knowledge will be key to success. ► Consider the need or relevance of second majors (economics, finance, supplychain/procurement, political science/law, information systems) ► Appreciate the importance of a global mindset for multi-jurisdictional teaming and planning (culture/inclusiveness training, language, etc.) ► IT/HR/Creative services/Technologies support
  • 24. Slide 24 Second – Appreciate how COOL you really are? Your very cool – you just don’t know it yet! ► You know you are cool when ► Your families and friends will actively seek your advise… ► Your future in laws love to see you – especially at tax time ► You are always the last person to sign off on everything ► Your services are easy to sell – because everybody wants tax advise ► We save you cash (including interest and penalties) ► We keep people out of trouble (including criminal sanctions)
  • 25. Slide 25 Long term outlook of a career in tax – very good ► Sharing of information by agencies (domestic and global) ► Playbooks and approaches to audits are being shared ► Enhanced regulatory oversight ► Uncertain tax position reporting ► Economic substance codified into law and increased strict liability regimes ► Increasing of the tax base ► Rates, rules, regimes ► Opportunities expanding ► Incentives/controversy ► Complexities around operate models and supply chain ► Simplification – WILL NEVER HAPPEN
  • 26. Slide 26 Thank you Final Thoughts and Questions
  • 27. Ernst & Young Assurance | Tax | Transactions | Advisory About Ernst & Young Ernst & Young is a global leader in assurance, tax, transaction and advisory services. Worldwide, our 170,000 people are united by our shared values and an unwavering commitment to quality. We make a difference by helping our people, our clients and our wider communities achieve their potential. For more information, please visit www.ey.com. Ernst & Young refers to the global organization of member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. The Ernst & Young organization is divided into five geographic areas and firms may be members of the following entities: Ernst & Young Americas LLC, Ernst & Young EMEIA Limited, Ernst & Young Far East Area Limited and Ernst & Young Oceania Limited. These entities do not provide services to clients. © 2009 Ernst & Young LLP. All Rights Reserved. This publication contains information in summary form and is therefore intended for general guidance only. It is not intended to be a substitute for detailed research or the exercise of professional judgment. Neither EYGM Limited nor any other member of the global Ernst & Young organization can accept any responsibility for loss occasioned to any person acting or refraining from action as a result of any material in this publication. On any specific matter, reference should be made to the appropriate advisor. www.ey.com