Mr Stringfellow EA Sports Multiple Connected Devices on game

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The document discusses the impact of multiple connected devices on game creation from EA Sports' perspective. It notes that EA Sports publishes AAA titles across many platforms and focuses on authenticity. It produces large amounts of digital content and assets for games like FIFA to ensure realism and accuracy across 10,000+ players, 3,000+ animations, and other features. Managing this content across 9+ platforms and 18+ games per year results in over 4 million assets. It raises challenges around content creation and management that require significant tool and system development.

Sports Entertainment & Humor

Impact of multiple connected devices on game
creation?

Rick Stringfellow
Exec. Art Director
EA Sports.

EA Sports – AAA titles!

FIFA Soccer
Madden Football
NCAA Football
NBA
NBA JAM
SSX
Fight Night
NHL Hockey
Tennis
NFL Blitz
Tiger Woods
+ Several New IP Titles

Platform Progression

“Predictable”
“Less Predictable”

EA Sports – Lots of content!

• Show and talk about FIFA

Complexity of FIFA (example)

Simple Statistics:

• Over 10,000 Players in the database
• Over 3,000 animations
• Over 2,000 Unique Kits
•100’s of locations built

Average game ships with over 25,000 Digital Assets

EA Sports – Authenticity!

• Show and talk about FIFA

Simple Math

Our challenge now is to Digitally ship & manage:

25,000 Digital Assets * 9 platforms * 18 different games per year =

4,050,000 Assets

Tools & Systems

CONTENT CREATION

Get a computer to Get the consumer to
Build it yourself
build it build it.

Local OS

$ Cost of content per unit

$ Cost of tool/system development

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