Iconic paintings would have pieces of chewed gum stuck on them by visitors sampling different flavored gums to create a lasting "gum art" sculpture and get people to check in on social media as it progresses. The concept is for people to reveal ways they use stride gum in creative everyday activities beyond just chewing, such as using it to hold things up or claiming it can raise IQ, and share what they make with gum to show stride is about more than the gum itself.

1. STICKY GALLERY

2. CONCEPT
Iconic paintings use to stick gum on it.
Idea is to create gum art that is long lasting and
remembered forever with stride gum.

3. SOCIAL MEDIA
• Use facebook and twitter to give assorted
flavor product samples so they can add
their gum onto the painting while tasting
the favors.
• Foursquare to check into the progression
of the sculptured art.

4. Chewed gum on the canvas

5. CONCEPT
Living life with stride gum. People post
different things you can do with stride
gum in their everyday lives revealing
stride is about more than just gum.
Share different things people are
creating/doing with stride gum.
• Inhale helium chew stride to fly
• Raise your IQ- chewing raise IQ
• Holds things up