The document outlines Devon Walker's digital design assignment which includes tutorials for various Illustrator tools and exercises for creating a logo and branding assets for a fictional organization. The assignment involves sketching logo ideas, developing a name by combining relevant words, creating logo variations, choosing colors and typography, and applying the final logo design to sample promotional items like t-shirts and surfaces.
23. Words to Create Organizational Name
• Girls Who Code
• Girls Design the World
• Ladies That UX
• STEM
• Feminist
• Encryption
Devon Walker Digital Design
24. Created Organization Name
• Girls Who Code + Encryption=
• Girlencrypted
• New Name infuses both elements of the company;
• A Tech related word and the who the company is marketed towards.
• Describes the company’s purpose in a contemporary way.
Devon Walker Digital Design
32. Logo with Typography
I chose Arial Narrow because it is
a clear, simplistic font and I
bolded the second word to
emphasize the technical aspects
of the company.
GIRLENCRYPTED