Strategic imitation is a low cost, low risk strategy many companies adopt to challenge pioneers and often succeed in gaining higher market share and growth than pioneers. In this paper we describe elements that strategic imitators must pursue to succeed in legitimate copy, learn and improve program.
FY2008-09 has been a challenging year for Indian software product industry. In this report we capture India based software products growth challenges, factors that distinguish between gazelles (fast growth companies) and laggards and policy recommendations
The pervasiveness of digital technologies is reshaping aftermarket. e-tailing is gnawing away the market for spare parts as more people are buying online, social media is influencing the consumption of aftermarket services and customers are demanding deeper 24*7 experiences. In this article Browne & Mohan consultants showcase the drivers of digital transformation and adoption for aftermarket.
Is your company reaping ecosystem advantages??Browne & Mohan
Companies are increasing realizing there is a limit to which internal investments and resources can contribute to their sustainable competitive advantage and innovation. Companies need to build capabilities, systems and process not only to generate ideas and paths from internal sources, they also need approaches to identify, integrate and exploit their ecosystem partners. In this paper, Browne & Mohan consultants share what values can each of the player in the ecosystem bring to the company and how they can be systematically harnessed.
23 principles of successful product companiesBrowne & Mohan
In this paper, we present 23 principles of successful software product companies. These principles cover product development, organizational design, sales and other process that propel product companies to grow and excel in their domain both in domestic and international markets
CRM adoption in many companies do not yield intended benefits as it is managed as a IT roll out and not as a transformational project involving changes in process, procedures, ownership and measures. This paper presents MACE framework to manage this transformation and achieve the intended goals.
FY2008-09 has been a challenging year for Indian software product industry. In this report we capture India based software products growth challenges, factors that distinguish between gazelles (fast growth companies) and laggards and policy recommendations
The pervasiveness of digital technologies is reshaping aftermarket. e-tailing is gnawing away the market for spare parts as more people are buying online, social media is influencing the consumption of aftermarket services and customers are demanding deeper 24*7 experiences. In this article Browne & Mohan consultants showcase the drivers of digital transformation and adoption for aftermarket.
Is your company reaping ecosystem advantages??Browne & Mohan
Companies are increasing realizing there is a limit to which internal investments and resources can contribute to their sustainable competitive advantage and innovation. Companies need to build capabilities, systems and process not only to generate ideas and paths from internal sources, they also need approaches to identify, integrate and exploit their ecosystem partners. In this paper, Browne & Mohan consultants share what values can each of the player in the ecosystem bring to the company and how they can be systematically harnessed.
23 principles of successful product companiesBrowne & Mohan
In this paper, we present 23 principles of successful software product companies. These principles cover product development, organizational design, sales and other process that propel product companies to grow and excel in their domain both in domestic and international markets
CRM adoption in many companies do not yield intended benefits as it is managed as a IT roll out and not as a transformational project involving changes in process, procedures, ownership and measures. This paper presents MACE framework to manage this transformation and achieve the intended goals.
Study initiated and realized together with IBM . Goal was to share the value , the decisions criterias, the KPI used and the success factors of an ERP implementation at 8 SME companies
Performance measurement system for startups and scaling upBrowne & Mohan
what measures should startups and scaling up firms use to direct and align their multi-functional activities. In this paper, Browne & Mohan consultants present a comprehensive performance system that not only guides startups and scale ups, but bind several functions within the organization towards common objective.
Building an outcome driven high ownership companyBrowne & Mohan
What does it take a build company where every employee owns the quality of their outcomes and productivity , every act is purpose driven. What elements of a workplace make an employee to willingly own and contribute more to her job?. In this paper Browne & Mohan consultants presents the mechanisms that can be used to build an high ownership and outcome driven company
Sales is an area where many companies find the outcomes belie investments and outcomes. Many companies attempt sales transformation in a piece-meal fashion. In this paper, we discuss the framework for sales transformation and five fundamental levers of sales transformation.
Manufacturing is a major contributor to GDP and employment provider in many countries. Both large and MSME are facing effects of global downturn which has made survival a test for many. With customer gains becoming far and few many companies worried about growth and profitability. Browne & Mohan consultants in this paper present the approach manufacturing companies should use to turn around profitability and survival.
Management Strategy: The Core Competence of the Corporation.
Based on Harvard Business Review with same title article written by C.K. Prahalad and Gary Hamel
Strategic Human Resource Design & linking it with Corporate Realities - "Bra...Farooq Omar
This is a real time brainstorming exercise for the business managers and Human Resource executives to analyze this artistically to enhance critical and creative skills to get into a 'Today's Future' . I tried it in academics in EMBA programs and workshops and got excellent results, from those who are more inclined to 'unlearn & learn' at the same time.
If done correctly, they will learn that the CV's at a glance means just gaps and real competencies which an organization demands to feed its functional and operational efficiency to perform par excellence are missed.
The net result is inefficiencies rather than efficiency and productiveness. The selection from using 'keywords' is a stone age practice, still in practice in many organizations. The careful analysis and coming out with value answers will help HR as a part of company's performance indicators, rather than just 'fiddling with papers and judging the applicant with his shinny CV and good looks.
Looks matter, but looks with a competencies person, who may not have a long tail of corporate attachments may very well be the best person for your organization. Such people are usually left out in the initial or first phase of our typical fancy HR rater models.
Annually, billions of dollars are lost in loss of innovation and wrongly applauded ROIs due to lost opportunities which are missed by using wrong 'fishing techniques' and rigid rules of engagement !Interestingly, there are still organizations who even modern times, gives more importance and interested in finding 20 years old 'terminal weakness', and over ride the newer expertise, talent and competencies. For example, some HR people will reject an applicant who had a bad CG PA in high school, but managed excellent outcomes later on in academics and working environment as well...'The poor cap'.!!!
Many brands become stale and loose their sheen over years if they can't connect and keep pace with changing customer preferences and market dynamics. Many iconic brands lose their market share and relevance. In this presentation, Browne & Mohan consultants share what is required to resurrect a stale service brand. Resurrecting a service brand must go beyond logo change and consider a complete rehaul of service design, customer experiences, product/service mix and consumption environment.
Companies realize without emotional commitment, even the most brilliant strategies will fail. To attain any change, people must not only accept and agree with the strategy, they must buy into it. In this paper, Browne & Mohan consultant share a six stage empirical model of commitment buy-in.
Family business transformation is complex and messy affair. Family businesses must not only untangle the tightly intertwined family from business, but also bring business focus into the family. Successful family business transformation requires thorough planning and diligent execution. In this paper, Browne & Mohan consultants share the steps a family business must pursue to remain competitive, sustain their relevance and grow over coming generations.
How to use annual plan to set your company for Win !!!Browne & Mohan
At the end of the financial year, everyone makes business plans for the next financial year. The process consumes resources, time, and yet often remains a just another ritual to be followed. This paper discusses why annual plans fail to yield results, and what should be done to make it a guiding document for the coming FY.
Study initiated and realized together with IBM . Goal was to share the value , the decisions criterias, the KPI used and the success factors of an ERP implementation at 8 SME companies
Performance measurement system for startups and scaling upBrowne & Mohan
what measures should startups and scaling up firms use to direct and align their multi-functional activities. In this paper, Browne & Mohan consultants present a comprehensive performance system that not only guides startups and scale ups, but bind several functions within the organization towards common objective.
Building an outcome driven high ownership companyBrowne & Mohan
What does it take a build company where every employee owns the quality of their outcomes and productivity , every act is purpose driven. What elements of a workplace make an employee to willingly own and contribute more to her job?. In this paper Browne & Mohan consultants presents the mechanisms that can be used to build an high ownership and outcome driven company
Sales is an area where many companies find the outcomes belie investments and outcomes. Many companies attempt sales transformation in a piece-meal fashion. In this paper, we discuss the framework for sales transformation and five fundamental levers of sales transformation.
Manufacturing is a major contributor to GDP and employment provider in many countries. Both large and MSME are facing effects of global downturn which has made survival a test for many. With customer gains becoming far and few many companies worried about growth and profitability. Browne & Mohan consultants in this paper present the approach manufacturing companies should use to turn around profitability and survival.
Management Strategy: The Core Competence of the Corporation.
Based on Harvard Business Review with same title article written by C.K. Prahalad and Gary Hamel
Strategic Human Resource Design & linking it with Corporate Realities - "Bra...Farooq Omar
This is a real time brainstorming exercise for the business managers and Human Resource executives to analyze this artistically to enhance critical and creative skills to get into a 'Today's Future' . I tried it in academics in EMBA programs and workshops and got excellent results, from those who are more inclined to 'unlearn & learn' at the same time.
If done correctly, they will learn that the CV's at a glance means just gaps and real competencies which an organization demands to feed its functional and operational efficiency to perform par excellence are missed.
The net result is inefficiencies rather than efficiency and productiveness. The selection from using 'keywords' is a stone age practice, still in practice in many organizations. The careful analysis and coming out with value answers will help HR as a part of company's performance indicators, rather than just 'fiddling with papers and judging the applicant with his shinny CV and good looks.
Looks matter, but looks with a competencies person, who may not have a long tail of corporate attachments may very well be the best person for your organization. Such people are usually left out in the initial or first phase of our typical fancy HR rater models.
Annually, billions of dollars are lost in loss of innovation and wrongly applauded ROIs due to lost opportunities which are missed by using wrong 'fishing techniques' and rigid rules of engagement !Interestingly, there are still organizations who even modern times, gives more importance and interested in finding 20 years old 'terminal weakness', and over ride the newer expertise, talent and competencies. For example, some HR people will reject an applicant who had a bad CG PA in high school, but managed excellent outcomes later on in academics and working environment as well...'The poor cap'.!!!
Many brands become stale and loose their sheen over years if they can't connect and keep pace with changing customer preferences and market dynamics. Many iconic brands lose their market share and relevance. In this presentation, Browne & Mohan consultants share what is required to resurrect a stale service brand. Resurrecting a service brand must go beyond logo change and consider a complete rehaul of service design, customer experiences, product/service mix and consumption environment.
Companies realize without emotional commitment, even the most brilliant strategies will fail. To attain any change, people must not only accept and agree with the strategy, they must buy into it. In this paper, Browne & Mohan consultant share a six stage empirical model of commitment buy-in.
Family business transformation is complex and messy affair. Family businesses must not only untangle the tightly intertwined family from business, but also bring business focus into the family. Successful family business transformation requires thorough planning and diligent execution. In this paper, Browne & Mohan consultants share the steps a family business must pursue to remain competitive, sustain their relevance and grow over coming generations.
How to use annual plan to set your company for Win !!!Browne & Mohan
At the end of the financial year, everyone makes business plans for the next financial year. The process consumes resources, time, and yet often remains a just another ritual to be followed. This paper discusses why annual plans fail to yield results, and what should be done to make it a guiding document for the coming FY.
Companies of all sizes (SMB to large ones) are finding the current economic environment challenging. Business growth is slow or almost stagnated, new customer gains are far and few, customer spend has become very unpredictable and hence managing capacities is posing a big challenges. Browne & Mohan consultants based on their experience of guiding companies have compiled strategies that can be adopted to successfully maneuver the low tides. We suggest product or service offering changes, organizational changes, employee engagement changes, partner and ecosystem changes, sales and marketing structure changes that are appropriate to most companies.
India prison reforms 2020 & State Industry Jail Board Browne & Mohan
Reformation and rehabilitation of jail inmates is a principle laid down in the UN Standard Minimum Rules, 1955, and is the corner-stone of the correctional policy of the Government of India. Most Jails in India offer skill development, work, entrepreneurship and empowerment programmes to the inmates. Most of these initiatives are targeted at creating small manufacturing or agri-based programs with majority of produce for self consumption. In this paper we analyse current programs and suggest setting up of a state level industry Board. The paper desrcibes the structural arrangements and how scale and sustainability can be achieved.
Trading companies add value by bringing suppliers and buyers together. To build a successful and growing trading company, there is much to be learnt by bench marking with successful ones, and working on some drivers that will enable the company to unleash growth. This paper discusses some of the drivers for improvement.
Browne & Mohan consultants conducted a survey on what factors constitutes the best workplace or a place where employees would love to work. Findings show three aspects which influence an organisation to move towards being a 'lovable workplace'.
Delivering outcome based Business TransformationBrowne & Mohan
In this paper we present an empirical framework of business transformation based on our experience of implementing business changes across several organization. The paper covers the PSPD Framework, drivers of integration framework used and some DOs and Don'ts of Organizational Transformation.
Superseva: Building a successful service businessBrowne & Mohan
Superseva is an enterprise services company offering concierge, Rewards & recognition, employee engagement services to corporates. It also offers personalised services to employees of client organizations. This case presents the evolution of the company under the dynamic leadership of its CEO, Ms Kumud Sharma.
A Study of National Innovation Systems of GCC countriesBrowne & Mohan
A robust NIS system is a prerequisite for building a successful nation. With huge amount of wealth at their disposal, GCC countries are taking initiatives to transform themselves into knowledge based economies from oil based economies. This paper evaluates the current NIS of GCC countries, shows where they stand when compared to other countries, and how they can learn from countries like Singapore, Brazil, Malaysia, USA and Norway to make their NIS more effective.
Business transformation - Building the company to SellBrowne & Mohan
Small companies though faster and nimbler than larger companies and MNCs, do experience headwinds, hit a growth plateau and face uncertainties. Small companies are faster because of the founder mentality, which is a sense of mission and a passion for front line customers. They have a deep understanding of what their customers want. This is what makes them successful. However, smaller companies tend to be very dependent on a few customers. They find it difficult to sustain their effort in the long run. The owners of these companies usually depend on preferential access to clients, capital and talent to achieve initial success. Replicating this pattern in the long run is difficult. To be sustainable in the long term needs an ability to scale. At this stage, founders are faced with two options – grow and transform the company so that it can be sustainable. Or, they often think of exiting the business due to challenges in succession, lack of ability to invest etc. Even if they need to sell the business, there still is a runway to grow and transform the business for sale. Though the two options involve undergoing a transformation of sorts, the agenda and goals will be a different in each.
It is clear that companies, whether old economy or start-ups, need to work on a few areas before they sell out. All of these companies seem to be adding value somewhere which is what makes them attractive to buyers. Start ups in Israel take 4 years to sell out and on an average make 7 times their Return on Investment. In France they take 7 years to sell out and the ROI is less than 4. German companies too an average of 4 years to sell out, and their return was 2.5 times their initial investment. For most start ups, it is new technology which others think will be the next big thing. But there are lot of investors like Warren Buffet and large corporations, which make strategic investments to park their cash safely, especially given the uncertainty in the global economy. For them, old economy companies that can deliver regular dividends and has a self sustaining business will always remain attractive. Hence the question is what companies need to do to transform themselves to sell. Asian paints for example bought out the brand and entire front end sales of Ess Ess bathroom products, because of the capability Ess Ess had developed in this area. French company Lactalis acquired Tirumala Milk products for its niche products and infrastructure that it built over the years. Be it chemicals, pharma or engineering, M&A of small companies have been happening for various reasons like the people and skills possessed, functional competencies, benefits of integration to the buyer, regulatory clearances available or strong presence in the value chain.
Family businesses account for significant part of the UAE economy. Family businesses dominate automotive, retail, fashion, real estate and manufacturing sectors. Family owned enterprises represent 90% of the businesses community in UAE and they contribute about 75-90% of the $500 billion plus trading activity. However, they face challenges on business continuity, succession, diversification, and professionalization front. In this paper, Browne & Mohan consultants present the approach to transforming UAE family businesses.
Align HR with Evolution of Company: An SME PerspectiveBrowne & Mohan
In this paper Ms. Indupriya S brings her insights on how to align your Human resources as your company grows and transforms from a SME to a larger company.
Governance mechanisms that work in a family businessBrowne & Mohan
Adoption of good corporate governance practices and professionalization help business continuity of family business. This paper presents both formal and informal mechanisms that Indian family businesses of various sizes deploy to improve corporate governance. Formal mechanisms include family assembly, family office, board of directors for each business and independent directors. Informal mechanisms include shareholders assembly, and family outings etc..
Srishti Software Pvt Ltd has evolved an unique approach to identify and develop lateral transfer of employees. In this paper we capture the framework adopted for identifying stars and performers, how they are supported in their job transfers and their apprehensions managed. Normative do and don't of lateral transfer of employees is presented.
Best Practices In Collaborative Innovation: How CPG Manufacturers & Retailers...Jenna Dudevoir
This white paper is based on a research study with thirty global consumer goods manufacturers, retailers, and brokers to better understand how manufacturers and retailers are working together to drive profitability and deliver innovative products.
In this article, we examined strategic issues in technology and innovation as they impact environmental scanning, strategy formulation, and strategy implementation. It also examines issues in creating new businesses by properly managing new technology and innovative concepts. It hopes to illuminate issues for Nigerian businesses as to be competitive in today‘s modern world.
“Supercompetitors” are a new kind of market leader, gaining competitive advantage through the things they do better than anyone else—even amid the fierce competition and turbulence of many industries today. Learn more about how they do it: http://strat.bz/yhGHUWN
Business Innovation Report by TrendsSpotting: Innovation Strategy, Performanc...Taly Weiss
The purpose of this review is to provide a deep understanding of innovation and its business potential. We will focus on innovation outcomes in terms of performance and present empirical findings linking innovation to business success. We introduce basic definitions of innovation, explore the most common forms of innovation (adding examples and case studies) and discuss disruptive innovation. We identify key innovation strategies developed and tested in academic and business research. We glance into rankings of the most innovative companies to learn on their performance and growth potential. Finally we will study how companies measure innovation and what parameters are critical for them to follow. At the end of the report, we have compiled an insightful “take away” and present extensive case study summarizing key innovation aspects in innovation implementation.
The 140 page PPT report is targeted at innovation stakeholders aiming to promote innovation efforts linked to business success & growth
Rewiring HR for WFH, Hybrid work & Future of workBrowne & Mohan
Humans working in tandem with automated robots on shopfloors is increasing. Covid 19 induced WFH is here to stay as an economic and resource strategy for many companies. Human resource (HR) departments must therefore rewire themselves to balance work between digital and human associates. HR systems will be driven by intelligence, own change management and design systems for boundary-spanning workflows, collegial support.
Studies indicate that 9 out of 10 businesses have shut down within 5 years after the death of the founder and only about 3 out of 10 survive in second generation. Most family business are designed to fail as they do not address successor planning and training, have poor risk management practices and suffer from interdependencies between the family, the business and ownership. In this paper, Browne and Mohan consultants share how successful family businesses have built resilience to stay relevant and stay resilient in challenging times.
Internal controls maturity and SME corporate governananceBrowne & Mohan
Good Corporate governance is a key factor in ensuring sound financial reporting and deterring misappropriations of capital and resources. Internal control and corporate governance go hand in hand. Many SME
have an ambitious goal of reaching a
reliable, continuous and integrated internal
control state. However, many SME’s are
still grappling to build a comprehensive
control process. In this paper, we present an
internal maturity framework that SME can use to benchmark and know how they can discourage frauds, improve compliance and adoption of standards.
How to transform a family business: insights from the trenches Browne & Mohan
Working with many family businesses across industries, we realize they face a high rate of failure because of their inability to distinguish between family and business issues and build structures and process that protect value across generations. In this paper, we share governance process and systems that are a must for family businesses to preserve and sustain economic and social values across multiple generations.
AI solutions are the most important component of the digital transformation of many companies. AI Startups are racing ahead to address the needs of industries. In this paper, we present the broad strategies AI startups can employ to be successful.
Government of India’s ambitious Skill India program created National Skill development council (NSDC) to create a powerful network of training ecosystem to address employment skills and support gainful entrepreneurship. Despite the best efforts of the government, partners and other agencies involved in the outcomes of Skill India program have fallen short of objectives. The problem of skilling India can’t be solved by increasing expenditure and bringing in more training partners alone. We present here the reasons for the shortfall and approaches to overcome each pain area.
In recent years, many companies are turning their back on “brand investment” and aggressively pursuing what is known as "no branding principles". In this paper, Browne and Mohan consultants recommend approaches to use "no branding" principles for their products and services
Heroes give people a character to aspire, root for and relate to in a campaign story line. Brands have realized ordinary people as hero's can be effective to promote many products/services.
Common man hero may not possess any heroic abilities or strengths but their stories as underdogs winning against many odds, and acting selflessly with a strong moral company inspires and connects with consumers across many segments. In this paper Browne and Mohan consultants share the principles underlying successful common hero branding campaigns.
Many CEO complain they do not see the value in marketing efforts. For them we suggest to use a simple and practical framework, PCCDIO, that has worked wonders for our clients,
Is lack of SEDEX/ WRAP/SA 8000 certification hurting your business?Browne & Mohan
As global trade has expanded, companies have realized a need to implement systems to eradicate human exploitation including bonded labor, safer working conditions and right wages. Several standards have been created to support institutionaization of safer, healthy and inclusive work environment. Standards like SMETA (by SEDEX-Supplier Ethical Data Exchange), SA8000 (by Social Accountability International), WRAP (by Worldwide Responsible Accredited Production), FLA Accreditation (by Fair labour Association), etc have been pushed by the demand side of various industries. In this paper, Browne & Mohan consultants present the advantages of social compliance, how companies must prepare themselves for these standards and how they must sustain their efforts.
Happy Juice principles: How to create a marketing organization that informs a...Browne & Mohan
Many companies spend lot of marketing without realizing the expected benefits. This happens because they simply lack a coherent approach. In this white paper, Browne & Mohan consultants share a proven empirical approach that makes sure your marketing efforts do perform.
Sales operations centre (SOC) is the heart of sales operations. Many companies do not realize the benefits of sales transformation because they under invest in SOC or do not plan & roll it out like a project. The result inconsistent sales reviews, inefficient controls and unrealized outcomes. In this white paper, Browne & Mohan consultants share the best practice approach to build a strong sales operations centre
Many companies attempt internal branding in an ad hoc and unstructured way. Most believe some great quotes, bright decors and greens thrown in makes for internal branding. In this white paper, Browne & Mohan consultants share an approach that can be used to roll out impact making internal branding exercise.
Rewiring marketing: a practice based approachBrowne & Mohan
Many marketing managers are not aware if they are leveraging marketing efforts correctly or getting the returns that they anticipated. Often people believe transforming marketing is all about creating some digital assets. Marketing transformation is not piece meal improvement. The primary purpose of a marketing transformation is to increase the ROI of marketing your company. In this white paper, Browne & Mohan consultants share a practice based approach to marketing transformation.
Influence marketing: dynamics of influencer-brand engagement Browne & Mohan
Influencer marketing is emerging as a strategic approach to inform and influence online consumers. In this paper, Browne & Mohan consultants share the life-stages evolution of influencer and brand engagement. Right from identification to nurturing and reinforcing their relationships, brands need to invest time and efforts to realize the returns from influencer marketing
Rewiring sales organization for growth and scaleBrowne & Mohan
With markets becoming volatile and uncertain, shortening of products and commoditization, sales function is facing huge challenges. Companies need to rewire their sales organization to provide it with enough flexibility, visibility, actionable intelligence and ownership for employees. In this Whitepaper, Browne & Mohan consultants share how to rewire sales organization to set the company for revenue growth and scaling up.
Aftermarket audit to Gain Competitive leadership Browne & Mohan
Industry experts opine that OEM’s and their dealers may be losing $9-15 Billion unqualified sales annually to competitors. Return after repair is a grouse which happens with the iconic brands at dealer level and OEM’s do not have complete visibility. OEM’s and dealers can bill billions of dollars more only if they knew how to constantly manage revenue leakages and manage cost of operations. In this paper, Browne & Mohan management consultants share aftermarket audit framework that can be used to assess current costs of service and operations and identify areas of improvement.
Aftermarket is an important source of revenue for many companies. However, many OEM's face not just revenue leakages, but also ineffective customer and dealer experiences. In this paper, Browne & Mohan consultants share an approach to conduct an aftermarket audit.
Sales casualty analysis: why sales numbers do not happen and what to do to ge...Browne & Mohan
Despite significant investment in resource and infrastructure, many companies suffer from long sales cycles, lack of funnel, targets missed by miles and very low closure rate. Reasons for poor sales numbers are common across industries. In this white paper, Browne & Mohan consultants detail the inhibitors of sales growth and how to address the same.
Managing Business transformation in Small & Medium CompaniesBrowne & Mohan
Business exit rates across industry verticals is increasing. Small and medium companies are at higher risk. In this presentation, Browne & Mohan consultants explain how small and medium companies prepare and execute business transformation.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Digital Transformation and IT Strategy Toolkit and Templates
Stratgic imitation-Road to business growth
1. Browne & Mohan
Board & CEO Advisors, Management Consultants
“Strategic Imitation” road to business growth
It is smart to take an existing idea and enhance it beautifully - Steve Jobs
2. Browne & Mohan
Board & CEO Advisors, Management Consultants
In a recent book titled “Copycats: How Smart Imitation is not new. Many US pharmaceutical
Companies Use Imitation to Gain a Strategic companies known for their patents and IP
Edge” Prof. Shenkar states that 98.7% of the owe their technical knowledge to the
value of the innovations is usurped by generous lifting of product knowledge from
imitators. Not a very surprising insight to German companies (Chandler, 2005). In
business thinkers and managers, except the automotive industry too Copycats thrive.
accuracy of findings. Business leaders have Toyota’s Lexus (LS 400) is similar in
always recognized the dichotomy in the appearance to the Mercedes ‘S-class’ sedan.
undue emphasis on innovation and high Hyundai Sonata is a replica of the Jaguar
returns on imitation in real world. By model. Ford’s many models including Taurus
imitation we do not refer to stealing of some are heavily drawn from Japanese, Germans
company’s IP, but engineering a better and Swedes in terms of design and aesthetics
product based on available product (Chatterjee, 1998). Coco cola imitated diet
information. Most species and organizations cola from RC Cola, Marriott International
advance through observation and imitation of bases its loyalty program based on frequent
other successful entities (Niosi, 2012). flier program of airlines including Pan Am
Imitation is a preferred strategy by companies (Schnaars, 1994). Lego, the famous children
when R&D outcome is uncertain, start-up toy company was greatly inspired by
costs are high and returns are uncertain, Kiddicraft. Lego borrowed heavily the
technology requires significant upfront concepts and colours.
marketing and other expenses to inform,
educate and goad the customer to buy and In some industries, imitation is certainly less
finally the competitive pressures are high. risky and profitable. For example, in the case
of pharmaceutical industry, a new drug
Imitation can be in many forms. It can be a development process spanning 12 to 14 years,
pirated copy, a clone or me-too, improved is highly risky – only 20 in 5000 compounds
product or process inspired by pioneer, that are screened enter pre-clinical testing,
improvisations of design copies, and and then only one in five drugs in clinical trials
adaptation of an idea from one setting to receive FDA approval. Development costs are
another, simplification of original product or high, on average about $800 million per new
repositioning the product to another segment chemical entity, and cost of failures or delays
(Valdani & Arbore, 2007). In this paper, we has enormous impact on market value. In
are looking at legitimate imitation strategies contrast, an imitation molecule has a short
such as improved product design, gestation process – 1 to 2 years associated
simplification, and adaptation from another with low R&D costs, about $2 million to
setting or repositioning for another segment. demonstrate bio-equivalence of the drug
In all these imitation projects, there is a (Dimasi, Hansen and Grabowski, 2003).
considerable level of market planning,
technological knowledge and organizational Despite the negative connotation and bias
efforts required to reengineer the product, against imitation, even in glamorous
make functional or structural changes and industries such as software or biotechnology
improve and extend the pioneer product or or Pharmaceuticals, most successful products
process. are simply re-interpretation of existing
products and or their extensions. Wordstar
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Board & CEO Advisors, Management Consultants
was the first word processor, but the Darshini, the first self-help eatery that
Wordperfect and Word overtook the pioneer emerged in Basavanagudi, Bangalore has
by slew of improvements and price cuts. become the industry standard and there are
Google, the market leader in search and more than 1,400 Darshini’s in Bangalore city
advertising is a not a pioneer but a strategic alone. Many internet companies realize the
imitator. Magelllan, Infoseek and Snap were opportunities to replicate or improve a
the pioneers, Lycos earned popularity just as successful service business from another
Netscape was launching its internet browser. geography to their local conditions.
Yahoo! followed aggressively, improvising on Nauki.com is a good replica of Monster.com,
a structured index into resources on the web. Bazee.com emulated ebay, Makemytrip drew
Both firms expanded product offerings into inspiration from Expedia.com, and so on.
providing e-mail and website hosting, country
localisation and news links. Both Lycos and Growth by strategic imitation
Yahoo! generated revenue from advertisers Strategic imitation does not just entail mere
rather than users. Enters Google which copying of another product. It requires the
improvised search algorithm from rule based late comer to take the existing product or
to concept-based and over years emerges the service and reconfigure in a new and unique
largest company in that market. Apple, the way. Strategic imitation is a highly skilled and
venerable icon always acknowledged the creative basis for strategy, requiring
inspiration it drew from Xerox GUI or significant investments. All successful
Blackberry’s smartphone features or Sanyo’s imitators follow four fundamental principles.
portable MP3 player or the tablets from rivals
in creating the best known products. In the 1. Scan for opportunities
flood of e-com, many e-marketplaces that
Generating ideas through environmental
sprang up, Chemdex, Promedix, Petrocosm,
scanning is the starting point of organisational
Metalspectrum, Metalsite, Freightwise,
imitation and competitive strategy. Market-
PaperX, AshphaltExchange, BuildNet,
oriented organisations learn about customers,
Heavyware, Aerospan, etc were too similar
competitors, and channel members in order
and had nothing to differentiate them apart.
to continuously sense and act on events and
Biopharmaceuticals, imitation drugs of
trends in present and prospective markets
biological products with patent protection
(Slater and Narver, 1995). Companies need to
losses, are another classic case of imitation
scan not just their markets but adjacent
vigorously pursued by many German,
markets to see what could be improved and
Canadian, Israel, and Indian companies.
refurbished as new in their markets. Imitation
Imitation is also a much practiced model in opportunities come in many forms.
service industries. Ryanair, which was under
Firstly, opportunity arises when a dominant
the verge of financial distress, pulled itself out
incumbent has not passed on price changes
of misery by copying Southwest airlines. Car
and technological changes to its clients.
rental companies have for long aped the
Cochlear implant market where the market
business model of Zipcar. Retail stores have
leader Cochlear sells its implants for above
always copied from the larger mom-and pop
$30,000 has made lots of enemies. While the
stores and restaurants have copied a
costs of electronics including computer chips
successful model to stay in business. Upahara
dropped by huge margins, the incumbent did
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Board & CEO Advisors, Management Consultants
not pass on any of these benefits to the India’s third-largest mobile phone vendor
customers. Hangzhou Nurotron Biotechnology after Samsung and Nokia according to
a Chinese company seized the opportunity research firm IDC.
and offers similar product at less than
$15,000. Rockland, an Indian hospital group is Thirdly, opportunity arises when the IP is
conducting trails and estimates the implants getting expired or IP regime is stretched.
Recent Supreme Court ruling against Novartis
would costs less than $3000.
Gilvec indicates how imitation can be used as
Secondly, opportunities arise when customer a legitimate strategy against repetitive
pain areas are unaddressed and imitator fills patents of minor tweaks of existing drug.
the gap. Micromax, the dominant Indian Cipla, the Indian generic drug manufacturer
mobile phone and tablet manufacturer which which produces the drug for 1/10 of the
is successfully competing with Nokia, LG and original drug’s selling price choose the
others grew out of its ability to keep a keen opportunity to grow on a blockbuster.
eye on the customer pain areas and delivering
solutions addressing the need. The company 2. Improvise on product, pricing or
entered the market in 2009, a late comer into experience
the crowded mobile market, had no major Succeeding in imitation requires companies to
R&D set up, access to markets, brand recall or reshape their offering (Bradley and Nolan,
access to capital. They realized a need to 1998). Research deeper, understand why
quickly create and own product categories pioneers have failed and seek out areas to
that would address customer pain areas and improve. Companies must extend the features
bring value. With Nokia commanding a of the incumbent product, and capture new
whopping 60% market share, they were value propositions. RCA was the pioneer who
features, niches and categories that could be invented the television with standardised
intelligently carved by late entrant. Their first technology during the early part of the
phone, X1i, emerged out of the realization twentieth century. But it was Sony, a late
that many Indian villages and cities get less comer in 1959 which by employing micro-
than 4 hours of quality power, not enough to electronics technology to introduce ‘Trinitron’
even recharge a phone daily. Micromax televisions later in market, emerged as the
increased the size of the battery to 1800 mAh technology and market leader. In recent
offering a 30 days standby time, at an times, the other late comers Samsung and LG
affordable price of Rs 2100. Their dual SIM a are emerging as strong market makers by
full-keyboard (QWERTY) Q3 model, has introducing small incremental changes
emerged from customer need to keep a including high emission display screens, etc.
constant “incoming number” to receive call, Zynga’s games are heavily borrowed from
while another “outgoing number” can be others and they refine the games a lot based
chosen based on the operators tariff plans. on prior failures and make them go viral.
Universal remote controls were available from
2008 onwards, and Micromax working with its D Mart, the Mumbai based retail chain has
chip vendors like Mediatek realized the systematically chosen low store locations and
benefits of reinforcing the value at affordable best value for money customer experience to
price by introducing the Universal remote gain retail market share. It has bargained hard
control mobile phone. Micromax is now with low occupancy malls closer to highly
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Board & CEO Advisors, Management Consultants
dense middle-income families. To keep its they focus on taxi drivers and travel heavy
costs low, it has shunned the high window customers with affordable meal and large
ground floor main-street locations to portions. Once the property starts getting
convenient and accessible tertiary locations. It recognized and branded, the portions become
has struck chord with value conscious middle- smaller, presentation more exquisite and the
class who prefer its modestly sized stores with prices are increased to attract rich clientele.
better discounts and higher variety to high Taxi drivers and other earlier patron do have a
end malls. Since it pays its vendors within a good recall for the great times they had and
week and stocks less, the vendors pass-on recommend the place to any new comers into
better discounts to D-Mart, which in turn ties town. Many successful imitators across
the customers. Dillard, an Arkansas based industries do seem to adopt the same
retailer recognized the white space between strategy. Success of Tianya, the king of
Macy’s, Kohl’s and Nordstrom. It has targeted Shanzhai (domestic mobile manufacturer)
upscale higher income groups with a tighter captured significant market share with basic
control on quality and inventory. It has product competing against Nokia and other
introduced several in-store brands, reduced branded phone makers. Its target was the
shelf-life and significantly improved customer secondary cities of China and by keeping
service. about $20 difference on pricing, Tianya has
managed to build significant market share and
VPAs like Siri, Rearden, Dothomes, Pageonce, branding in volume segment.
emyBantu or Desti, learnt from the failure of
pioneers like General Magic, E-Speak (HP) and Chinese medical equipment manufacturers
Hailstorm (Microsoft) and have pursued like Mindray, Micorport, Lepu have
focused customer experience to keep their aggressively pursued pricing and segment
product simple and functional. They have expansion. These domestic companies which
evolved into simple recommendatory systems used to produce Class 1 and Class 2 devices
(ex: Get Friday, hi Task, etc), or morphed into have graduated to product Class 3 devices and
specialized vertical focused search and offer their products at much lower price than
support engines building on the information international companies. Mindray which
of all other actors in the business ( for started operations table, surgical lights and
example Rearden, Dothomes,) or smart, other products moved quickly to multi-
history embedded programs like Siri, parameter, Telemetry and ultrasound
machines. Its products are 50% cheaper than
myBantu, Hunch, etc.
While Couchsurfing and VRBO were the early similar machines produced by European
entrants into accommodation market, AirBnB companies like Siemens and Philips.
outpaced them with simple changes to design 4. Bring agility into business, transform
and improve the process to alleviate user distribution
worries.
To succeed in strategic imitation, it is not
3. Enter Bottom up and move to other good enough to identify customer pain areas,
segments but also have an ability to appropriately swing
the supply chain. Karbonn, another mobile
A popular technique purportedly used by phone manufacturing company innovated on
Chinese restaurants in US is first few weeks the distribution channel. Instead of regional
6. Browne & Mohan
Board & CEO Advisors, Management Consultants
distributors who manage couple of districts partnership agreements with Pearson,
they went ahead with a district level Everonn, Vriti for content, with Bigflix (for
distributional model. This ensured higher preloaded entertainment) and with Hungama,
availability at district and towns within each Indiagames, Zenga for gaming. Alliances can
district, coupled with right sales and sometime provide credibility (for example an
distribution incentives, the channels helped to improved product developed in association
reach out and close more sales. Distribution with a respected university or a R&D
is another area where Micromax improvised. company). They help in market reach
It adopted different distribution models for (governments and large consumers open up
various products. For Smartphones and LED markets for strategic followers with improved
the company has adopted a 2-tier model, performance and affordable pricing).
while for phones and tablets it has adopted a Alliances can also increase the pace of
three tier distribution model. More than adoption and make follower products as “de
1,30,000 retail stores and 85 independent facto” standards.
large partners distribute the phones and
tablets. A major advantage is effective Bibliography
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