https://uxdc.us/events/feb2020

1. Strategic
Product Management
Adam Bixler

2. Tech Startups | PM | Cybersecurity
• Morta Security (Sold to PANW)
• Efflux Systems (Sold to Arbor Networks)
• 500 Startups Grad (Batch 17)
• USAF Reservist, Cyber Ops
• Advisor & Investor
(Other Stuff)
• Management Consultant
• Executive MBA, UMD College Park

3. Tech Startup or Tech-Enabled Small Biz?
Small Business
• (Usually) Local in Nature*
• Specialized Market
• Immediate Cashflow
• Linear Growth, Small Exit Multiples
Tech Startup
• Huge Market Opportunity
• Immediate (sometimes prolonged) Losses
• Build One, Sell Multiple
• J-Curve / Hockey Stick Growth, Large Exit Multiples

4. By Jason Fried & David Heinemeier Hansson, 37 Signals

5. Military Planning
Teaches Strategic PM
Army Field Manual 100-7:
The Army in Theater Operations

6. Planning is the
Foundation
for Forward
Progress
Strategic
Market Assessment
TAM/SAM/SOM
Industry Trends
Operational
Tactical
Competitive Intelligence
Marketing
Requirements
Features
Customer Feedback

7. Planning Through Assumptions
1. Validate the Facts
• What do you know to be true? Write it down!
2. Document the Assumptions
• Value Risk: Will the customers buy this?
• Usability Risk: Can the user figure out how to use this?
• Feasibility Risk: Can our engineers build this within our constraints?
• Business Viability Risk: Will this fulfill our business objectives and work within
our values?

8. What to Plan for?
B2B
• Target Customer Persona
• Buyer, Influencer, User
• Cost Center or Biz Enabler?
B2C
• Displacing others
• Product (razors)
• Attention (social app)
• Novelty (Fad vs Trend)

9. Pulling it All Together
Different Frameworks (and competing Products)
• Aha!, ProdPad, ProductBoard, Craft.io, ….
Core Foundations
• Product Vision
• Product Strategy

10. Where are DMV’s “Wins?”
• Product Mindset?
• Customers to give feedback?
• Trailblazers?
• Market Creation?
• Innovation Adopters?

11. A NEW KIND OF ACCELERATOR
No cost, No equity taken. No time wasting.
12 WEEK PROGRAM WITH DEMO DAY
- Gain access to our capital network
- Receive 1-on-1 'Sherpa' mentoring
- Customized work sessions & coaching
- Utilize our company building framework

12. Thank You
Questions?