The document discusses the concept of strategy formulation and its relevance in strategic management, emphasizing that it bridges policy and tactics. It outlines the steps involved in strategy formulation, such as establishing organizational objectives and conducting performance analysis, while highlighting the importance of formulating effective strategies for organizational survival and growth. Additionally, it categorizes strategy levels into corporate, business, and functional levels.

1. STRATEGY FORMULATION
AND LEVELS OF STRATEGY
FORMULATION
Presented
By
Y. Devendra Reddy
Final M. Com

2. Strategy
 Strategy is a word is taken from the
military that will be using in the business.
 It can bridges the gap between policy and
tactics.
 It can be defined as “Strategy is an art of
distributing and applying military means
of policy to fulfill the ends of that
policy”.

3. Meaning and concept of strategy
formulation
 Strategy formulation is an important stage in
the process of strategic management.
 It can be helpful for strategists in taking the
effective strategic decisions.
 It is an analytical process of selection of the
best suitable course of action for achieving
the organizational goals or objectives and
vision.

4. Steps involved in strategy formulation
Establishing organizational
objectives
Analysis of organizational
environments
Forming quantitative goals
Objectives in relation to
divisional plans
Performance analysis
Selection of strategy

5. LEVELS OF STRATEGY FORMULATION
Corporate level
Business level
Functional level

6. Conclusion
Strategy formulation is helpful
in organization survival, sustainable and
growth of organization in the dynamic
environment. Every organization must
have a competitors. These strategies
enables one business to become a
successful organization.

7. THANKING YOU….
BY
DEPARTMENT OF COMMERCE
BESANT THEOSOPHICAL
COLLEGE
MADANAPALLI