Strategy execution and resources
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Capital Partners Limited outlines strategies and plans for executing new business lines in estate agency, asset development, and customer acquisition. The document provides timelines and assigns responsibilities for tasks like recruiting staff, acquiring vehicles, developing marketing collateral, mapping real estate assets, and creating databases of potential clients and properties. The goal is to officially launch these new business lines by the end of the first quarter of 2013.
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Strategy execution and resources
- 1. Capital Partners LimitedCapital Partners Limited Strategy Execution and Resources
- 2. 2 Confidentiality Agreement 2 Needs. Solutions. Delivery
- 4. 4 Estate Agency Execution & Resources S/N ACTIVITY RESOURCE WHEN WHO 1 Officially Create business unit to handle estate agency transactions 1. Identify business lead 2. Set revenue targets 27/11/12 MD 2 Get company accountant to create business unit p&l 1. Agree business unit budget and approval limits 27/11/12 MD 3 Acquire a 2nd hand vehicle and two motor bikes 1. Get quotes from dealers 28/11/12 Business Lead 4 Recruit two OND canvassers (salary + commission) 1. Hire 2 OND canvassers who can ride bikes 05/12/12 Business Lead 5 Agree business unit brand and create marketing collateral 1. Work with brand consultant 05/12/12 MD 6 Begin mapping all available real estate (lease, let and purchase) on the island 1. Canvassers with Bikes 15/12/12 Business Lead 7 Develop MLM marketing strategy and database 1. Business Lead Customer Acquisition 15/12/12 Business Lead
- 5. 5 Asset Development Execution & Resources S/N ACTIVITY RESOURCE WHEN WHO 1 Identify business lead for asset acquisition and development business line HR 30/11/12 MD 2 Identify all contract/ support people (i.e. architects, quantity surveyors etc) for the business line and also articulate contract terms HR 05/12/12 Business Lead 3 Begin building a database of real estate assets (land and existing properties) within agreed focus area for possible development Contract canvassers 15/12/12 Business Lead 4 Develop entertainment center design plan and business case for Yaba location Architects 05/12/12 Business Lead
- 6. 6 Customer Acquisition Execution & Resources S/N ACTIVITY RESOURCE TIME WHO 1 Identify business lead for customer acquisition business line HR 30/11/12 MD 2 Begin collating database of possible clients Staff of target organisations 30/11/12 Business Lead 2 Create database of 5 PMI’s Business intelligence 15/12/12 Business Lead 3 Begin networking MD’s of selected PMI’s MD 15/12/12 Business Lead 4 Develop contact centre by getting a dedicated phone line and email address for all customers to reach Receptionist IT Personnel 15/12/12 Business Lead 5 Submit approach for using crowd sourcing approach to sell remodelled properties Managing Director 15/12/12 Business Lead
- 7. 7 S/N ACTIVITY RESOURCE TIMELINE WHO 1 Web Portal Content Development 1. Content researcher 15/12/12 Business Lead 2 Finish development of marketing materials, presentations and micro website for Yaba project Media Consultant 30/12/12 Business Lead 3 Identify property for remodelling and sale to customers Business lead asset acquisition 31/12/12 Business Lead 4 Delivery of CityWorks website Media Consultant 31/12/12 Business Lead``` 5 Begin Online Media Push and bi – weekly newsletter push Media Consultant 15/01/13 Business Lead 6 Hold investors event for Yaba project Event managers, brochure, Website 31/01/13 Business Lead Customer Acquisition Execution & Resources