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Strategy Deck 6
Client: bethepurplecow
Prepared by: Sharath
Copyright © 2014 BICAD, All rights reserved.
bethepurplecow
The Challenge Brief
Copyright © 2014 BICAD, All rights reserved.
OBJECTIVE
To make the blog into a brand.
Improve the social following.
Copyright © 2014 BICAD, All rights reserved.
ISSUE
No social media presence. No brand recognition.
Lack of tracking virality.
Copyright © 2014 BICAD, All rights reserved.
INSIGHTS
 Concentrate people ageing 30+* with top
10 motivational posters of BTPC.
Mood and tone will be motivation, self improvement, successful stories.
Social platform: Facebook and Twitter.
 Target our existing followers and subscribers
who are ageing 30+ socially (personally).
Social platform: Facebook.
Copyright © 2014 BICAD, All rights reserved.*According to stats.
CHALLENGE
Get the attention of audience ageing 30+ with content*.
Copyright © 2014 BICAD, All rights reserved.

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Strategy Deck 6

  • 1. Strategy Deck 6 Client: bethepurplecow Prepared by: Sharath Copyright © 2014 BICAD, All rights reserved.
  • 2. bethepurplecow The Challenge Brief Copyright © 2014 BICAD, All rights reserved.
  • 3. OBJECTIVE To make the blog into a brand. Improve the social following. Copyright © 2014 BICAD, All rights reserved.
  • 4. ISSUE No social media presence. No brand recognition. Lack of tracking virality. Copyright © 2014 BICAD, All rights reserved.
  • 5. INSIGHTS  Concentrate people ageing 30+* with top 10 motivational posters of BTPC. Mood and tone will be motivation, self improvement, successful stories. Social platform: Facebook and Twitter.  Target our existing followers and subscribers who are ageing 30+ socially (personally). Social platform: Facebook. Copyright © 2014 BICAD, All rights reserved.*According to stats.
  • 6. CHALLENGE Get the attention of audience ageing 30+ with content*. Copyright © 2014 BICAD, All rights reserved.