This document discusses strategic directions for Daewoo Bus in Vietnam. It begins by outlining several key questions, including identifying potential markets, competitors, and how to increase market share. It then provides an analysis of the vehicle market in Vietnam, noting strong demand for buses under 46 seats. A competitor analysis finds Daewoo has a strong brand but less variety than competitors. The document proposes focusing on tourism buses, cultivating new cities, and training sales/marketing staff. It sets a strategic vision of building a flagship model, developing a volume model, and expanding the product lineup with two-floor buses.