The document discusses strategic positioning for StartupVejle. It addresses who they are, their goals, and how to achieve their goals through claiming a field, creating value, and allowing time to pass. The document also provides examples of positioning strategies like GadeMode, Fashion Week Live, Brick Underground, and Graphic Facilitation. It concludes by asking questions and thanking the audience.

1. Strategic
Positioning
Online
Mathias Vestergaard_
_Page 1 _StartuPVejle _Strategic PoSitioning _2011-05-14

2. _Strategic Positioning
StartupVejle
Conclusion:
_Start giving
_Page 2 _StartuPVejle _Strategic PoSitioning _2011-05-14

3. _Strategic Positioning
StartupVejle
Who are you?
_Page 3 _StartuPVejle _Strategic PoSitioning _2011-05-14

4. _Strategic Positioning
StartupVejle
Who am I?
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5. _Strategic Positioning
StartupVejle
GadeMode™
_Page 5 _StartuPVejle _Strategic PoSitioning _2011-05-14

6. _Strategic Positioning
StartupVejle
Fashion
Week
Live
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7. _Page 7 _StartuPVejle _Strategic PoSitioning _2011-05-14

8. _Page 8 _StartuPVejle _Strategic PoSitioning _2011-05-14

9. _Page 9 _StartuPVejle _Strategic PoSitioning _2011-05-14

10. _Strategic Positioning
StartupVejle
Goal
_Page 10 _StartuPVejle _Strategic PoSitioning _2011-05-14

11. _Strategic Positioning
StartupVejle
How to do it?
_Claim a field
_Create value for someone
_Allow time to pass
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12. _Page 12 _StartuPVejle _Strategic PoSitioning _2011-05-14

13. _Strategic Positioning
StartupVejle
Brick
Underground
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14. _Strategic Positioning
StartupVejle
Graphic
Facilitation
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15. _Strategic Positioning
StartupVejle
Success?
_Page 15 _StartuPVejle _Strategic PoSitioning _2011-05-14

16. _Strategic Positioning
StartupVejle
Questions?
_Page 16 _StartuPVejle _Strategic PoSitioning _2011-05-14

17. _Strategic Positioning
StartupVejle
Conclusion:
_Start giving
_Page 17 _StartuPVejle _Strategic PoSitioning _2011-05-14

18. all rigHtS reSerVeD
MatHiaS VeSterga arD corP.
a arHuS YelloW cocK StuDio
graVen 16B
8000 a arHuS c
neW YorK 1323 MYrtle aVe aPt 3r
BrooKlYn nY 11221
cell +45 27102711
e-Mail M@MatHiaSVeSterga arD.coM
WWW WWW.MatHiaSVeSterga arD.coM
_Page 18 _StartuPVejle _Strategic PoSitioning _2011-05-14