Strategic marketing planning is the process by which a company's operational and managerial staff create and implement effective marketing strategies. It involves identifying a mission, analyzing the situation, setting objectives, developing a marketing strategy, and planning for evaluation. The goal is to establish a clear and unified direction for all of a company's marketing efforts.

1. W H A T I S M A R K E T I N G A N D S T R A T E G I C
P L A N N I N G ?
S T R A T E G I C M A R K E T I N G P L A N N I N G I S T H E
P R O C E S S T H A T T H E O P E R A T I O N A L A N D
M A N A G E R I A L S T A F F O F A C O M P A N Y G O E S
T H R O U G H T O C R E A T E A N D I M P L E M E N T
E F F E C T I V E M A R K E T I N G S T R A T E G I E S .
STRATEGIC MARKETING

2. What is the meaning of marketing strategy?
An organization's strategy combines all of
its marketing goals into one comprehensive plan.
A good marketing strategy should be drawn
from market research and focus on the product
mix in order to achieve the maximum profit and
sustain the business. The marketing strategy is
the foundation of a marketing plan.

3. What is the strategic marketing planning
process?
 Strategic marketing is a planning process that
seeks to establish a clear direction and unified
purpose for all marketing efforts. ... The five steps
in strategic marketing are: identifying a mission;
analyzing the situation; setting objectives;
developing a marketing strategy;
and planning for evaluation.

4. Why promotion is important in marketing?
Marketing your brand or product will include
different aspects of manufacturing, promoting and
selling products to the customers. Promotion is a
key element in putting across the benefits of your
product or service to the customers.