5 Secrets for making big sponsorships work
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Sponsorships help in building closer relationships with customers. Discover how research and analytics can help sponsors measure sponsorship ROI.
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5 Secrets for making big sponsorships work
- 1. 5 SECRETS FOR MAKING BIGSPONSORSHIPSWORK
- 2. BIG TIME SPONSORSHIPS ARE EXPENSIVE INVESTMENTS V I T A M I N F R E S H . N E T
- 3. OBJECTIVE EVALUATION IS KEY TO MAKING INFORMED GO/NO DECISIONS V I T A M I N F R E S H . N E T
- 4. H E R E A R E K E Y S T E P S T O E N S U R E W E L L P L A C E D S P O N S O R S H I P I N V E S T M E N T S 5
- 5. Listen to your head - not your heart 1
- 6. EVALUATE SPONSORSHIPS ON EXPECTED COMPANY BENEFITS - NOT EMOTIONAL FEELINGS ABOUT AVAILABLE PROPERTIES V I T A M I N F R E S H . N E T
- 7. Ensure logical links between company product(s) and sponsored property 2
- 8. IDENTIFY OBJECTIVE WAYS TO TIE THE SPONSORSHIP BACK TO KEY BUSINESS DRIVERS V I T A M I N F R E S H . N E T
- 9. Be ready to "activate" the sponsorship with meaningful marketing support 3
- 10. SPONSORSHIP COSTS ARE TYPICALLY A SMALL PORTION OF THE TOTAL SPONSORSHIP BUDGET V I T A M I N F R E S H . N E T
- 11. BE WILLING TO INVEST IN BRINGING THE SPONSORSHIP TO LIFE IN KEY CUSTOMER CHANNELS V I T A M I N F R E S H . N E T
- 12. Be sure someone has primary internal responsibility for managing the sponsorship 4
- 13. SPONSORSHIP ACTIVATION PROGRAMS AND FOLLOW UP REQUIRE INTERNAL DEDICATION & ACCOUNTABILITY V I T A M I N F R E S H . N E T
- 14. Establish and measure key product metrics relative to sponsorships 5
- 15. CONSIDER PRODUCT RELATED METRICS (VISIT FREQUENCY & PRODUCT REPURCHASE CYCLES) IN ACTIVATION PLANNING V I T A M I N F R E S H . N E T
- 16. A S C E N S I O N S P O N S O R I M P A C T ℠ U S E S P R I M A R Y R E S E A R C H & A N A L Y T I C S T O H E L P S P O N S O R S M E A S U R E S P O N S O R S H I P R O I ASCENSION GROWTH & INNOVATION STRATEGIES
- 17. T H A N K Y O U ASCENSION GROWTH & INNOVATION STRATEGIES LEARN MORE ABOUT ASCENSION SPONSOR IMPACT℠ 404.250.4547
- 18. T H A N K Y O U ASCENSION GROWTH & INNOVATION STRATEGIES LEARN MORE ABOUT ASCENSION SPONSOR IMPACT℠ 404.250.4547