This document discusses cross-cultural issues in global business. It identifies key elements of culture, such as values, attitudes, social structure and communication styles, that can impact business. Organizational hierarchies and communication styles vary widely between cultures. To manage cross-cultural issues successfully, businesses must recognize cultural differences, respect those differences, and reconcile differences to communicate effectively with global partners and customers. International managers must understand cultural nuances to conduct negotiations, predict trends, build relationships, and operate efficiently in different country contexts.