what is Strategic Management for McDonaled

1. Presented By:
Sheosant Singh
Shivani Madaan
Shantanu

2.  Founder-Richard and Maurice
McDonald,Ray Kro(Corporation)
 Founded-May 15,1940 in San-
Bernerdino,California and Macdonald
corporation 15 April 1955
 CEO and Prsident-Don Thmpson
 Chairman-Andrew J.Mekenna
 Products-Fast Food,Soft
Drinks,Coffee,Chicken,Hamburgers,Pizza etc.
 Opened doors in India in 1996

3.  “Mc Donald’s vision is to be the World’s
best quick service restaurant experience.
Being the best means providing
outstanding quality, service, cleanliness &
value, so that we make every customer in
every restaurant smile.”

4.  Be the best employer for our people in each
community around the world.
 Deliver operational excellence to our
customers in each of our restaurants.
 Achieve enduring profitable growth by
expanding the brand & leveraging the
strengths of the Mc Donald’s system
through innovation & technology.

6. Managing Director
Head of
Marketing
Director of
Finance
Human
Resource
Head
Senior
Marketing
Executive
Finance
Manager
Accounts Manager
Employees
Marketing
Executive
Brand
Manager
R&D
Officer
Compensation
Officer
Recruitment
& Selection
Training &
Development
•Customer Service
Manager.
•Sales Manager.
•Branch Manager
Branch Employees
Assistant
Brand
Manager
Product
Development
Market
Research Team

7. Restaurant
Manager
First Assistant
Manager
Second
Assistant
Manager
Trainee
Manager
Shift Running
Floor
Manager
Floor
Manager
Trainee Floor
Manager
Training Squad
Crew
Member
Trainee
Crew

8. G
R
O
W
T
H
High
Low
Strong Weak
STAR QUESTION MARK
CASH COW DOG
MARKET SHARE

9. Weak Revenue
Growth.
Weak Product
Development.
-Expansion.
-Franchisee-
operated
restaurants.
-Growing Dining-
out Markets.
-Intense
Competition.
-Growing health
consciousness.
-Increased sales
tax.
Strengths
•Global Brand.
•Strong Operational
Capabilities.
•Successful items.
•Quality Products.
Weaknesses
Opportunities Threats

10. T
H
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