How To Write A Business Plan - Writing business plan for funding and growth course2. W HAT YOU WILL LEARN
The essence of a business plan
Scope and contents of a compelling
business plan
Your responsibility towards your business
plan
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3. T HE ESSENCE OF BUSINESS PLANS
Setting the context for business planning in operation
What is a compelling business plan?
A management tool to help you succeed- accomplish your
ambition/goals
A management tool to guide you in your planning
A management tool that articulate your vision, mission and goals as
well as strategies for achieving them
A tool for securing finance from third parties, whether a bank,
private investor or government organisation
A map (the A- Z) of your business- except that this is not a static map
(it evolves)
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4. T HE ESSENCE OF BUSINESS PLANS
Setting the context for business planning in operation:
A business plan should never be perceived narrowly as a document
for raising finance.
A business plan should not be perceived as a tool needed when you
start a business.
A business plan should not be developed without the involvement of
the business.
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5. T HE ESSENCE OF BUSINESS PLANS
Setting the context for business planning in operation:
Understanding the difference between strategic plan and
business plan.
It is important you know that a business plan should be
preceded by a strategic plan.
A strategic plan provides details of the core business
operations (services and products of the business based
on its core strengths).
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6. T HE ESSENCE OF BUSINESS PLANS
Setting the context for business planning in operation:
Strategic plan- after thoroughly researching a market, an
entrepreneur decides to set up a childcare organisation
to meet needs that are not fully met by existing
suppliers.
Business plan- having taking a decision to set up a
childcare organisation, the entrepreneur now progressed
to putting together a plan to achieve this goal. (Never
attempt to write a business plan without
first being clear about your strategic plan,
vision or mission)
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7. S COPE AND CONTENTS OF A COMPELLING
BUSINESS PLAN
PRIMARY POINT you are planning how to achieve you goals
and so you want to ensure many angles are covered.
Description of the business
Vision and mission statement
Market Analysis
Products and Pricing
Analysis of resources required and what is current available
Analysis of external environment (PEST Analysis & Porters 5 forces)
including competition analysis
Marketing and sales strategies
Milestones
Risk Analysis and Management Systems
SWOT Analysis
Financial forecasts- profit and loss , cashflow and balance sheet
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8. S COPE AND CONTENTS OF A BUSINESS
PLAN
Vision and mission statement
Vision is critical for business success
Vision is the end state of your business
Vision paints a picture of what your business wants to achieve
Mission is the purpose for which your business is established
Vision - To become the number one restaurant in a particular niche market.
To be the number one provider of business training across the world.
Mission - To provide high quality healthy meals in a restaurant settings for a
specific target market. To enhance the potentials of individuals through high
quality training and education.
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