A strategic alliance is a collaboration between companies that combines resources and expertise for mutual growth and operational efficiency. It involves sharing administrative authority and accepting joint ownership, aiming to mitigate risks and enhance competitive advantages. However, challenges such as differing objectives, management styles, and sincerity can arise, impacting the success of the partnership.

1. Strategic alliance
Raúl Niño 15201410119
Oscar Campos 1520122039
Steven Mendoza 1520121085

2.  A Strategic Alliance is an association between two or
more companies that join resources and expertise to
develop a specific activity or group synergies as a
strategic option for growth.
By Paulo Nunes.
Definition of strategic alliance

3.  It refers to actions that are market-oriented
companies which are headed. As obvious as it sounds,
a strategic alliance is just that, an alliance that is
strategic. The problem is that not always the
partnership approach it as much less as strategic.
By David Gomez

4.  Strategic alliances are the organizational
arrangements and operational policies within which
independent organizations share administrative
authority , establish social ties and accept joint
ownership.
By Sastre F.

5.  The strategic alliance is based on the union of
two or more parties joining their ideas and
experiences forces working together for a
common purpose or goal, having a greater
easily of doing operations and having less
troubles.
By the group team.

6.  Touchdown and negotiating approach
 Negotiaton
 Creating and closing agreement
A process of negotiating a strategic
alliance has three stages

7.  The strategic alliance is formed between two or more
parties depending on the alliance being performed
 strategic partners
Actors of strategic alliance

8.  It is a member of an association, an entity in which
both profits and losses of a business or other
enterprise are shared by all members.
Strategic partners

9.  Capital
 Human resources
 Technology
 Knowledge
 Strengthening weaknesses
 Minimize risks
Which is transferred to the strategic
alliance

10.  National
 International
Types of strategic alliance

11. Pro-competitive
alliances
competitive alliances
precompetitive
alliances
Non-competitive
alliances
Typology of strategic alliances
HIGHLOW
HIGH
LOW
RANGE OF INTERACTION
POTENTIAL
CONFLICT

12.  Technological
 Pharmaceutical
Type of industries

13.  Synergies by combining
the best parts.
 Faster operations.
 Offer more
opportunities to
consolidate and share
risks.
 Transfer of technology
to improve competitive
advantages.
 Sales, access to new
markets and
distribution channels.
 More direct contact
with customers.
 Contributions of capital
market development
and / or technology
Advantages

14.  Conflicts of control over
the alliance
 Risk that changes in
attitudes, abilities and
interests of the partners
occur.
 Lack of sincerity and
cooperation between the
parties
 Different management
styles
 Differences of objectives to
be achieved with the
association
Disadvantages

15.  Pfizer and Avon.
 IBM, Siemens and Toshiba.
 General motors and Hitachi.
Examples

16. Pfizer and Avon.

17. IBM, Siemens and Toshiba

18. General Motors and Hitachi

19.  http://www.investopedia.com/terms/s/strategicalliance.asp
 http://iveybusinessjournal.com/publication/the-five-factors-
of-a-strategic-alliance/
 http://www3.mruni.eu/~int.economics/5nr/Isoraite.pdf
 http://www.globalnegotiator.com/files/modelo-contrato-
alianza-estrategica-internacional-ejemplo.pdf
 http://200.16.86.50/digital/33/revistas/blse/delprado8-8.pdf
Web-Grafia

20.  http://pyme.lavoztx.com/cules-son-los-elementos-bsicos-de-una-
alianza-estratgica-13571.html
 http://old.knoow.net/es/cieeconcom/gestion/alianzaestrategica.
htm
 http://es.slideshare.net/udeasoft/alianzas-estrategicas-3234961
 http://alianzasestrategicas75879.blogspot.com.co/2008/11/conce
pto-de-alianzas-estrategicas.html?m=1
 http://blog.iedge.eu/management-entrepreneurship/estrategia-
empresarial/eduardo-liberos-el-proceso-de-negociacion-de-una-
alianza-estrategica/