Strategia di marketing crossmediale per Illy
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Progetto didattico nel quale si elabora una strategia di marketing crossmediale per il brand di caffè illy. Partendo da un'analisi del brand, dei suoi valori e dei competitor nel mercato italiano abbiamo elaborato una strategia B2C ed una B2B specificando le scelte strategiche, i contenuti, il budget ed i ritorni.
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Franchising has been part of the growth strategy for almost every restaurant chain in the world, including McDonald's, Dunkin' Donuts, Subway, and KFC. Franchising allows chains to open more locations, faster and with fewer costs for the company.
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---- ITALIAN ----
Questa è la presentazione preparata e proposta durante la discussione della mia tesi universitaria.
La tesi riguarda il concept ed il format di "Espressamente illy" (la famosa marca di caffè e le sue caffetterie).
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