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A NEW CUSTOMER OF RBS
BANK WITH RBS?
MY RGM
A DIFFERENT EXPERIENCE
CHANGED MY
PERCEPTION
OF RBS
NEVER BEFORE IN HISTORY
HAVE PEOPLE BEEN
CONNECTED
BY SO MANY
NETWORKS
85% of people see mobile devices
to be central to their everyday life
41% of people
use their tablet
and smartphone simultaneously at
least once a day
91% of consumers
who subscribe to
brand text
messages and agree that
they’re useful
68% of consumers say it is important that
companies they interact with are seen as a
technology leader
THE WORLD IS CHANGING
HOW WE INTERACT…
THE WORLD IS CHANGING
HOW WE SHOP…
In 2013, more than £91 billion was spent online
95 % of British people
are now buying goods
via internet retailers
Books make
up 64 % of
online buys
THE WORLD IS CHANGING
BLACK FRIDAY
John Lewis on Black Friday had its biggest trading
week on record, sales up 22% on last year.
Their internet traffic was up by 300%, online sales
increasing by 42%.
John Lewis boss Andy Street has however
warned other retailers to rein in
Black Friday deals next year,
concerned with the pressure
and concentration of sales.
THE WORLD IS CHANGING
BLACK FRIDAY
Argos, part of the Home Retail Group have also
spoken out against Black Friday.
In the 18 weeks to 3rd January 2015 the company
had an 0.1% increase in sales, they had expected
this to be 2%.
John Walden, chief executive has said that
Black Friday “significantly impacted
the shape of Argos’ sales
over its peak
trading period”.
YOUR PEOPLE SPEND 1/3 OF THEIR WAKING HOURS AT WORK
Every decision
YOU make
affects THE
BUSINESS
YOUR PEOPLE SPEND 1/3 OF THEIR WAKING HOURS AT WORK
Every decision
YOU make
affects THE
BUSINESS
AND Every
decision THE
BUSINESS
makes affects
YOU
YOUR PEOPLE SPEND 1/3 OF THEIR WAKING HOURS AT WORK
BUILDING THE
WILLIAMS & GLYNN
BRAND IS DOWN
TO YOU
YOU WILL BE KNOWN
TO THE PUBLIC
BY HOW YOU
OPERATE
EMPLOYEES HAVE A RESPONSIBILITY
TO BE THE BEST THEY CAN BE
OUR FAN SCALE
YOUR WORKPLACE?
YOUR WORKPLACE?
IMAGINE IF YOU COULD MOVE
EVERYBODY UP THE SCALE…

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Changing customer experience at RBS

  • 1. A NEW CUSTOMER OF RBS
  • 3. MY RGM A DIFFERENT EXPERIENCE CHANGED MY PERCEPTION OF RBS
  • 4. NEVER BEFORE IN HISTORY HAVE PEOPLE BEEN CONNECTED BY SO MANY NETWORKS
  • 5. 85% of people see mobile devices to be central to their everyday life 41% of people use their tablet and smartphone simultaneously at least once a day 91% of consumers who subscribe to brand text messages and agree that they’re useful 68% of consumers say it is important that companies they interact with are seen as a technology leader THE WORLD IS CHANGING HOW WE INTERACT…
  • 6. THE WORLD IS CHANGING HOW WE SHOP… In 2013, more than £91 billion was spent online 95 % of British people are now buying goods via internet retailers Books make up 64 % of online buys
  • 7. THE WORLD IS CHANGING BLACK FRIDAY John Lewis on Black Friday had its biggest trading week on record, sales up 22% on last year. Their internet traffic was up by 300%, online sales increasing by 42%. John Lewis boss Andy Street has however warned other retailers to rein in Black Friday deals next year, concerned with the pressure and concentration of sales.
  • 8. THE WORLD IS CHANGING BLACK FRIDAY Argos, part of the Home Retail Group have also spoken out against Black Friday. In the 18 weeks to 3rd January 2015 the company had an 0.1% increase in sales, they had expected this to be 2%. John Walden, chief executive has said that Black Friday “significantly impacted the shape of Argos’ sales over its peak trading period”.
  • 9. YOUR PEOPLE SPEND 1/3 OF THEIR WAKING HOURS AT WORK
  • 10. Every decision YOU make affects THE BUSINESS YOUR PEOPLE SPEND 1/3 OF THEIR WAKING HOURS AT WORK
  • 11. Every decision YOU make affects THE BUSINESS AND Every decision THE BUSINESS makes affects YOU YOUR PEOPLE SPEND 1/3 OF THEIR WAKING HOURS AT WORK
  • 12. BUILDING THE WILLIAMS & GLYNN BRAND IS DOWN TO YOU
  • 13. YOU WILL BE KNOWN TO THE PUBLIC BY HOW YOU OPERATE
  • 14.
  • 15. EMPLOYEES HAVE A RESPONSIBILITY TO BE THE BEST THEY CAN BE
  • 18. YOUR WORKPLACE? IMAGINE IF YOU COULD MOVE EVERYBODY UP THE SCALE…