4. NEVER BEFORE IN HISTORY
HAVE PEOPLE BEEN
CONNECTED
BY SO MANY
NETWORKS
5. 85% of people see mobile devices
to be central to their everyday life
41% of people
use their tablet
and smartphone simultaneously at
least once a day
91% of consumers
who subscribe to
brand text
messages and agree that
they’re useful
68% of consumers say it is important that
companies they interact with are seen as a
technology leader
THE WORLD IS CHANGING
HOW WE INTERACT…
6. THE WORLD IS CHANGING
HOW WE SHOP…
In 2013, more than £91 billion was spent online
95 % of British people
are now buying goods
via internet retailers
Books make
up 64 % of
online buys
7. THE WORLD IS CHANGING
BLACK FRIDAY
John Lewis on Black Friday had its biggest trading
week on record, sales up 22% on last year.
Their internet traffic was up by 300%, online sales
increasing by 42%.
John Lewis boss Andy Street has however
warned other retailers to rein in
Black Friday deals next year,
concerned with the pressure
and concentration of sales.
8. THE WORLD IS CHANGING
BLACK FRIDAY
Argos, part of the Home Retail Group have also
spoken out against Black Friday.
In the 18 weeks to 3rd January 2015 the company
had an 0.1% increase in sales, they had expected
this to be 2%.
John Walden, chief executive has said that
Black Friday “significantly impacted
the shape of Argos’ sales
over its peak
trading period”.