This document discusses transmedia storytelling and its potential uses. Transmedia can be used to tell stories, develop concepts, rehearse with actors, build audiences, market and promote, and develop new revenue streams. It lists various transmedia storytelling platforms like feature films, series, interactive comics, mobile apps, player remixes, and live events. It notes that current market conditions, audience consumption patterns, and technological advancements make it a perfect time for transmedia storytelling. It also provides examples of producers, directors, and studios embracing the transmedia approach.

1. STORYTELLING WITHOUT BOUNDS lance@workbookproject.com @lanceweiler

2. Film User Gen Content Community Serial Content STORYWORLD Games Graphic Novels Comics Fan Fiction Books

3. STORY GAMEPLAY SOCIAL ENTERTAINMENT COMMUNITY

7. 9’s Science Journal

8. TRANSMEDIA CAN BE USED TO: tell stories develop concepts rehearse with actors build audiences market and promote develop new revenue streams

9. Feature Film Series Interactive Comic Mobile Player Remixes Live Events www.HEADTRAUMAMOVIE.com

12. FEATURE FILM SERIES Mobile episodes Micro-narratives GAMES Casual games with hidden clues ARG online & real world Interactive Comic Mobile application

13. HiM FEATURE FILM SERIAL CONTENT SOCIAL GAMES PANDEMIC LIVE EVENTS GLOBAL REMIX PREQEUL / SEQUEL

16. A PERFECT STORM * MARKET CONDITIONS * AUDIENCE CONSUMPTION * ADVANCEMENTS IN TECHNOLOGY

18. Tim Kringdevelops transmedia extensions to Heroes and original CFG

19. CSI creator Anthony Zuiker launches LEVEL 26

20. Guillermo del Toro starts Mirada a transmedia studio

21. Tom Hanks company Playtone launches a transmedia projectMoney flows into the category Fourth Wall Studios a transmedia shop secures 15 million for transmedia studio and has direct access to $200 million dollar fund Studios continue to use transmedia to market and promote Xmen, Men in Black, Source Code, Super 8, The Dark Knight Dexter, Lost, Heroes Brands embrace transmedia Reebok creates “Secret Life” with F1 Racer Lewis Hamilton Nike transforms London into a game board Bing partners with Jay-Z to produce Decoded Mattel: Ken and Barbie

22. STORYTELLING R&D (research & development)