Storytelling voor bedrijven en organisaties
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Storytelling voor bedrijven en organisaties
- 1. STORYTELLING Het belang van een inspirerend verhaal in uw communicatie ? Twitter: @rafstevens www.corporatestoryteller.be
- 5. Mijn verhaal? I was a suit.
- 8. Eigenlijk ben ik een mislukte radiodeejay”
- 11. WAAROM VERHALEN?
- 13. LINKER BREIN Logica levert de HOE. RECHTER BREIN Verhalen leveren ons het WAAROM.
- 14. EN VOOR MERKEN?
- 16. CORPORATE STORYTELLING is a strategic process based on the belief that story structure (or how stories are formed and why) can provide powerful lessons for brands that will help them to become more appealing.”
- 19. STORY ARCHITECTURE 1. 2. 3.
- 20. WAT IS EEN VERHAAL? Een vertelling over een personage dat worstelt met een obstakel en een of andere belangrijk doel wil realiseren.
- 22. PERSONAGES
- 23. JOUW PERSONAGE? The Loser
- 24. HOE IS UW MERK- OF BEDRIJFSPERSONAGE ?
- 25. Zoek de zeven verschillen
- 26. PERSON OF THE YEAR 2011
- 27. Je medewerkers zijn de helpers in je verhaal. 1.
- 28. Telling a story of rebirth and renewal that transcends Detroit. CHRYSLER 2.
- 31. Wat is jouw verhaal? THE END raf@corporatestoryteller.be
Editor's Notes
- Belgacom: Ik wil verhalen gebruiken om de directie te overtuigen bij de strategische voorstellen. Op zoek naar onze usp’s om daarna een campagne te doen op z’n storytellings 3. An American investment banker was at the pier of a small coastal Mexican village when a small boat with just one fisherman docked. Inside the small boat were several large yellow fin tuna. The American complimented the Mexican on the quality of his fish and asked how long it took to catch them. The Mexican replied, “Only a little while.” The American then asked, “Why didn’t you stay out longer and catch more fish?” The Mexican said, “With this I have more than enough to support my family’s needs.” The American then asked, “But what do you do with the rest of your time?” The Mexican fisherman said, “I sleep late, fish a little, play with my children, take siesta with my wife, Maria, stroll into the village each evening where I sip wine and play guitar with my amigos... I have a full and busy life.” The American scoffed, “I am a Harvard MBA and could help you. You should spend more time fishing; and with the proceeds, buy a bigger boat. With the proceeds from the bigger boat you could buy several boats. Eventually you would have a fleet of fishing boats. Instead of selling your catch to a middleman you would sell directly to the processor, eventually opening your own cannery. You would control the product, processing and distribution. You would need to leave this small coastal fishing village and move to Mexico City, then Los Angeles and eventually New York, where you will run your ever-expanding enterprise.” The Mexican fisherman asked, “But how long will this all take?” To which the American replied, “15 to 20 years.” “But what then?” asked the Mexican. The American laughed and said that’s the best part. “When the time is right you would announce an IPO and sell your company stock to the public and become very rich. You would make millions.” First and foremostNO STORY. NO FANS. 33 “Millions?...Then what?” The American said, “Then you would retire. Move to a small coastal fishing village where you would sleep late, fish a little, play with your kids, take siesta with your wife, stroll to the village in the evenings where you could sip wine and play your guitar with your amigos.”
- -We zijn eerst mensen voor we consumenten zijn. -We zoeken constant naar zingeving
- Why right brainers will rule the future.
- Jim Signorelli
- Als je dacht dat de oplossing lag in het maken van een fancy tv spot met een leuk plot, of in een brochure met wat klant quotes en anecdotes, komt bedrogen uit. 7 woorden billboards, 15 sec spot, Twitter karakters
- Shrek: For your information, there's a lot more to ogres than people think. Donkey: Example? Shrek: Example... uh... ogres are like onions! [holds up an onion, which Donkey sniffs] Donkey: They stink? Shrek: Yes... No! Donkey: Oh, they make you cry? Shrek: No! Donkey: Oh, you leave 'em out in the sun, they get all brown, start sproutin' little white hairs... Shrek: [peels an onion] NO! Layers. Onions have layers. Ogres have layers. Onions have layers. You get it? We both have layers. [walks off]
- Mijn queste: Re-humanizing the biz world.