Transmedia Storytellingfür Verlage<br />Dorothea Martin – Das wilde Dutzend Buchcamp Mai 2011<br />
Transmedia storytelling is storytelling across multiple forms of media with each element making distinctive contributions ...
Was?<br />
Warum<br />Warum?<br />
Wer?<br />
Wer?<br />
Wem gehört die Geschichte?<br />
“Everywhere we look, stories are breaking the limits imposed by print and film and video. Boundaries that once seemed clea...
Storywelten<br />
Thisis not a game<br />Alternate Reality Games (ARGs) take the substance of everyday life and weave it into narratives tha...
Wie?<br />http://www.youtube.com/watch?v=z5w2CNB9clw<br />http://en.wikipedia.org/wiki/The_Art_of_the_Heist<br />
Wie?<br />http://www.youtube.com/watch?v=1pd74It-yVo<br />http://www.whysoserious.com/<br />
Wie?<br />http://66letters.net/ch1/<br />http://das-alte-kind.de/arg.html<br />
Wie?<br />http://www.youtube.com/watch?v=wsxOcOFIcFQ<br />http://www.slideshare.net/vmpeople/die-zeit-wird-knapp-ein-arg<b...
Wie?<br />http://das-wilde-dutzend.de/category/adele-2/<br />http://adeleberlin.wordpress.com<br />http://jvriepenbreuch.w...
Transmediales Storytelling bietet einen erzählerischen Einstieg in die Welt des Buchs, des Verlags, … <br />… bietet das P...
Credits<br />Storytelling: http://www.distinctivequality.com/blog/evolution-of-storytelling-and-technology/<br />Was -Tran...
ARGs: http://www.argreporter.de/<br />Mitmachen: http://www.folge-dem-kaninchen.de/<br />Amos von vm-people über transmedi...
Vielen Dank!<br />@doromartin<br />dm@das-wilde-dutzend.de<br />
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Transmedia storytelling session buchcamp 2011 dorothea martin

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Transmedia Storytelling für Verlage war eine Session beim Buchcamp 2011 auf dem Mediacampus in Frankfurt. Sie versucht die Fragen zu klären, was transmedia Storytelling ist, warum und für wen Verlage es nutzen können und stellt Best Practice Beispiele von Alternate Reality Games (ARGs) und den Verlag Das wilde Dutzend vor.

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Transmedia storytelling session buchcamp 2011 dorothea martin

  1. 1. Transmedia Storytellingfür Verlage<br />Dorothea Martin – Das wilde Dutzend Buchcamp Mai 2011<br />
  2. 2. Transmedia storytelling is storytelling across multiple forms of media with each element making distinctive contributions to a fan's understanding of the story world. By using different media formats, transmedia creates "entrypoints" through which consumers can become immersed in a story world”.<br />Henry Jenkins, Convergence Culture: Where Old And New Media Collide?<br />
  3. 3. Was?<br />
  4. 4. Warum<br />Warum?<br />
  5. 5. Wer?<br />
  6. 6. Wer?<br />
  7. 7. Wem gehört die Geschichte?<br />
  8. 8. “Everywhere we look, stories are breaking the limits imposed by print and film and video. Boundaries that once seemed clear—between author and audience, content and marketing, illusion and reality—are starting to blur.”<br />FRANK ROSE, author, The Art of Immersion<br />
  9. 9. Storywelten<br />
  10. 10. Thisis not a game<br />Alternate Reality Games (ARGs) take the substance of everyday life and weave it into narratives that layer additional meaning, depth, and interaction upon the real world. The contents of these narratives constantly intersect with actuality, but play fast and loose with fact, sometimes departing entirely from the actual or grossly warping it - yet remain inescapably interwoven.<br />Adam Martin / Tom Chatfield <br />
  11. 11. Wie?<br />http://www.youtube.com/watch?v=z5w2CNB9clw<br />http://en.wikipedia.org/wiki/The_Art_of_the_Heist<br />
  12. 12. Wie?<br />http://www.youtube.com/watch?v=1pd74It-yVo<br />http://www.whysoserious.com/<br />
  13. 13. Wie?<br />http://66letters.net/ch1/<br />http://das-alte-kind.de/arg.html<br />
  14. 14. Wie?<br />http://www.youtube.com/watch?v=wsxOcOFIcFQ<br />http://www.slideshare.net/vmpeople/die-zeit-wird-knapp-ein-arg<br />
  15. 15. Wie?<br />http://das-wilde-dutzend.de/category/adele-2/<br />http://adeleberlin.wordpress.com<br />http://jvriepenbreuch.wordpress.com<br />http://ow.ly/4RVp2<br />http://ow.ly/4RVqS<br />
  16. 16. Transmediales Storytelling bietet einen erzählerischen Einstieg in die Welt des Buchs, des Verlags, … <br />… bietet das Potential, eine aktive Fan-Community zu schaften<br />…eignet sich sehr für virale Verbreitung<br />… und der ROI in Zahlen? Messung der Verkaufszahlen noch schwierig, beim Medienecho hohe Erfolgszahlen<br />Wirkung?<br />
  17. 17. Credits<br />Storytelling: http://www.distinctivequality.com/blog/evolution-of-storytelling-and-technology/<br />Was -Transmedia: http://social-creature.com/wp-content/uploads/2010/05/transmedia-1024x735.png<br />Wer – Fans: http://www.cosplaypro.com/wp-content/uploads/2010/10/harry-potter-fans.jpg + GamesCon: http://www.digitaljournal.com/image/56041<br />Warum - Einkaufswagen: http://www.ultraorange.net/media//2011/04/psyche_cognitive_overflow.png<br />Star Wars Fans: http://wickedotaku.blogspot.com/2008/07/comic-con-08-part-1.html<br />Erde aus All: http://www.ovb-online.de/bilder/2009/09/10/464084/764606409-erde-mond.9.jpg<br />Art oftheHeist: http://www.artandculture.com/uploads/images/0017/5154/Brochures_about_the_game__given_at_the_finale_party_lightbox.jpg?1256989432<br />
  18. 18. ARGs: http://www.argreporter.de/<br />Mitmachen: http://www.folge-dem-kaninchen.de/<br />Amos von vm-people über transmediaStorytelling inkl. ARG unberührbar: http://www.slideshare.net/amosvm/start-together<br />Jane McGonigal: Reality isBroken. Why Games Make Us BetterandHowThey Can Change the World. London 2011.<br />Henry Jenkins: Convergence Culture. Where Old and New Media Collide. New York 2006. <br />Robert Pratten: Gettingstarted in Transmedia Storytelling. http://www.slideshare.net/ZenFilms/getting-started-in-transmedia-storytelling<br />Frank Rose: The Art of Immersion. Entertainment in a Connected World. New York 2011.<br />Transmedia Rising: JWT Trendletter March 2011 (PDF zum Download nach Adresseingabe http://www.jwtintelligence.com/trendletters2/ ) <br />Weiterlesen<br />
  19. 19. Vielen Dank!<br />@doromartin<br />dm@das-wilde-dutzend.de<br />

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