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MORE THAN A NEWSPAPER
MOPO.DE
SPECIALS
DAILY
NEWSPAPER
& E-PAPER
MAGAZINES
& APPS
MOPO ON SOCIAL MEDIA:
BOOKS & E-BOOKS
SHOP
MOPO LIVE /
EVENTS
...
DIGITAL DISRUPTION?
NEWS
ARE
CHEAP
IT´S ALL ABOUT
DRAMA AND
EXAGGERATION!
DEEP DIVE INTO
CONTENT
EXPLORATION
BIG TRENDS:
DIGITAL
EXPERIENCES
VR STORYTELLING
EXAMPLE: „THE VOID“
https://youtu.be/cML814JD09g
PLATZHALTER FÜR
TEXT ZU STORY
BEHIND THE NEWS
BIG TRENDS: DIGITAL ASSISTANTS
PLATZHALTER FÜR
TEXT ZU STORY
BEHIND THE NEWS
SCREENLESS WORLD
CONTEXTUAL CONTENT
HYPERLOCAL STORYTELLING:
ARREST BY THE POLICE
SECURED WEAPONS
WAR OF BIKER GANGS
CRIME SCENE REEPERBAHN
HYPERLOCAL STORYTELLING:
7.30 AM: SYLVIE TAKES
HER SON TO SCHOOL
2.00 PM: SHOPPING
WITH A FRIEND
4.00 PM: RELAXING AT
A RIVERBANK CAFE
A DAY WITH C...
360° STORYTELLING:
THE HORROR ABDUCTION OF SARAH P.
THE NOISE PROTECTION
(TELEPHONE) BOOTH
COURT DECISION
INSTRUMENTS OF
TORTURE
360° STORYTELLING:
HAUNTED HOUSE
ROLLERCOASTER
WITH 3 LOOPS
„WILD MOUSE“
BUNNYHOPS RIDE
HALL OF
MIRRORS
AN EVENING AT „HAMBURGER DOM“ FAIR
THE FUTURE STARTS NOW!
MORE THAN A NEWSPAPER
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HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGY

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HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGY @HENNING LANGER

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HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGY

  1. 1. MORE THAN A NEWSPAPER
  2. 2. MOPO.DE SPECIALS DAILY NEWSPAPER & E-PAPER MAGAZINES & APPS MOPO ON SOCIAL MEDIA: BOOKS & E-BOOKS SHOP MOPO LIVE / EVENTS LINE EXTENSIONS CORE BRAND MOPO MOBILE / APPS MOPO COMEDY SERIES
  3. 3. DIGITAL DISRUPTION?
  4. 4. NEWS ARE CHEAP
  5. 5. IT´S ALL ABOUT DRAMA AND EXAGGERATION!
  6. 6. DEEP DIVE INTO CONTENT
  7. 7. EXPLORATION
  8. 8. BIG TRENDS: DIGITAL EXPERIENCES
  9. 9. VR STORYTELLING EXAMPLE: „THE VOID“
  10. 10. https://youtu.be/cML814JD09g
  11. 11. PLATZHALTER FÜR TEXT ZU STORY BEHIND THE NEWS BIG TRENDS: DIGITAL ASSISTANTS
  12. 12. PLATZHALTER FÜR TEXT ZU STORY BEHIND THE NEWS SCREENLESS WORLD
  13. 13. CONTEXTUAL CONTENT
  14. 14. HYPERLOCAL STORYTELLING:
  15. 15. ARREST BY THE POLICE SECURED WEAPONS WAR OF BIKER GANGS CRIME SCENE REEPERBAHN
  16. 16. HYPERLOCAL STORYTELLING:
  17. 17. 7.30 AM: SYLVIE TAKES HER SON TO SCHOOL 2.00 PM: SHOPPING WITH A FRIEND 4.00 PM: RELAXING AT A RIVERBANK CAFE A DAY WITH CELEBRITY SYLVIE MEIS
  18. 18. 360° STORYTELLING:
  19. 19. THE HORROR ABDUCTION OF SARAH P. THE NOISE PROTECTION (TELEPHONE) BOOTH COURT DECISION INSTRUMENTS OF TORTURE
  20. 20. 360° STORYTELLING:
  21. 21. HAUNTED HOUSE ROLLERCOASTER WITH 3 LOOPS „WILD MOUSE“ BUNNYHOPS RIDE HALL OF MIRRORS AN EVENING AT „HAMBURGER DOM“ FAIR
  22. 22. THE FUTURE STARTS NOW!
  23. 23. MORE THAN A NEWSPAPER

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