The document deconstructs the trailer for the reality TV show "TOWIE" into three parts: 1. It analyzes the first character shown, Arg, and how his introduction establishes his character as silly but typical of Essex. 2. It examines scenes showing multiple characters that use different colors, lighting and music to portray the cast's glamorous but down to earth lifestyle. 3. It breaks down quotes from characters that intrigue viewers about the new season, then concludes with Jess' line signifying her important role and the trailer's end that leads into information about air times.

1. Storyboard Ideas, Scripted
Reality
Harley Clarke

2. Ideas
• After picking the three storyline ideas we was going to use, we all
had to go away and deconstruct somebody else's to get a feel of
what we would be filming.
• I chose to deconstruct Megan’s which was an idea of analysing the
current “TOWIE” trailer and gather ideas from that whilst putting our
own twist on it.
• Most of the idea would require us to use the green screen available
to us in college.

3. Glamorous Lifestyle
• The music used to portray a glamorous lifestyle is usually both
diegetic & non diegetic. This is because songs which are current are
normally used to show how much of a good time the cast are having
• The clothes we would have to wear would be glamorous
ones, however we would have to look fake through extravagant
make up.
• Body language was crucial, we had to look up front and not afraid of
the camera and try to do what we had planned.
• Simple background’s were needed to show just us on the green
screen talking, the colour would change due to the sex of the
character.

4. Deconstructing the trailer
Arg is one of the main characters in
Towie, this is shown in the trailer The next scene shows six of the
because he's the firs character you well known characters from the
see. His line starts with 5,4,3,2,1 series, there is four different
which is normally used to indicate to colours being used as a
the audience that something is background, this freshens the
starting. However he manages to scene up with the use of different
say it wrong making him look colours. Each character is
dumb, the lighting and music portrayed as quite silly but down to
anchors the character and his earth even though they are in a
language well which gives the glamorous lifestyle.
audience the typical impression of
Essex.

5. Deconstructing the trailer
The next scene cuts to one of the The trailer then cuts between different
main attractions for girls to watch characters describing what's going to
Towie, a character called happen. The character on the left
Mario, he is perceived as rich and says there's “lots of dating” and the
arrogant however people still one on the right says there's ”some fit
enjoy watching how his life pans men” which would make the target
out on screen. He says “ In the audience be intrigued to what they
new series of the only way is mean/are saying. This makes them
Essex” this indicates to the be portrayed as a bit silly but light
audience that whatever they hear hearted and glamorous.
from now on is what they will see.

6. Deconstructing the trailer
As jess the final character finishes
Jess is one of the main
speaking it bridges into the ending
characters and ends the
slide which shows information on
trailer saying “cut” showing
when and where the show will be
its over. This also indicates to
on. The only way is Essex's
the audience Jess may be in
sponsor is the company “Surf”
towie a lot more due to her
which uses the slogan “smelling
having one of the better roles
reem” which links well with the
on the trailer finishing it.
programme they are sponsoring
creating a connection between the
company, the audience and the
stars.