This document outlines a treatment for a YoCrunch commercial titled "Fun Invasion". The story is structured in two parts - "before" and "after" an alien invasion by YoCrunch toppers. In the "before", the town is bored and lifeless. In the "after", colorful toppers arrive and transform the town into fun, bringing joy and activity. Drone footage and product shots would show the toppers flying and landing in yogurt cups. Camera work and mood shift dramatically between the dull "before" and lively "after" to convey the story.

1. “FUN INVASION”
Treatment by Emiliano Cruz Lopez

2. I see “Fun Invasion” as a great tale to
bring to life and entertain the audience
with a narrative that references the
Hollywood sci-fi movie genre of such
classic films as ET and War of the Worlds
and even more contemporary films like
Divergent. This story is about the fantasy
b e t w e e n t h e o r d i n a r y a n d t h e
extraordinary. !
!
Grounded in what is not happening
“before” the invasion, as much as what
happens after - the narrative offers a great
opportunity to explore some of the
expressions of fun that comes from
YoCrunch toppers .!
INTRO
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3. THE STORY
The story is structured in 2 very distinct parts,
the “before” and “after”.!
!
These differences are punctuated throughout
with acting, visual elements and more subtle
cues communicated with color and the energy
of the actions.
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4. THE STORY
BEFORE!
!
We see the characters going through the
motions in a repetitive manner, lacking any
joy, they are disconnected from each other
and their surroundings. Cutaways show
the slow drip of a faucet, a ticking clock a
bored looking dog. !
!
Why are the residents of Plainsville so
bored? have they become mental zombies
from eating plain yogurt? It’s almost as if
they are waiting for something to happen
and it is clear that it will take something
extraordinary to snap them out of this
stupor.
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6. THE STORY
AFTER!
!
Once the domes land, the world of
Plainsville is forever transformed into fun,
this means bright color and a cheery
feeling everywhere. !
!
We see the sprinklers come on as people
are snapping out of their boring trance and
are connecting and enjoying each other.
There is an explosion of colorful elements,
flowers bloom and there is a bustle of
activity.
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8. MOOD
The mood in the “before” part of the spot
is slow and boring - it’s obvious in every
aspect of the story. This changes to the
extreme opposite to bright and happy in
the “after”. !
!
An option to the black and white treatment
for the “before” part of the spot is to
desaturate the images and return to full
bright color in the “after”. Without resorting
to slow motion, we will make the
movements feel slightly lethargic with a
slower frame rate. When the “Fun
Invasion” arrives everything returns to
normal speed. Another way to heighten
the difference is through art direction,
wardrobe, hair and make-up. For example,
prior to the invasion, mom’s hair may
seem a little flatter, her make-up might be
dull, in the “after” her hair suddenly has
more volume and her lips and cheeks
have a rosier look.
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9. The key moment in this narrative happens
when the residents of Plainsville look up
and see the flying domes of YoCrunch
toppers. FINALLY something is getting their
attention! When these spinning, whirling
UFO shaped domes approach Plainsville
they are greeted with throngs of people who
are now out on the streets, front porches
and backyards - they now have a reason to
cheer with joy. Kids, parents, pets -
everyone is coming out to see what is going
on.!
!
Even the family dog who has been lazily
lounging suddenly perks up and he leaps
up to grab one of the domes like a frisbee
as they whiz by him. !
!
The result of this wonderful narrative we
have built will culminate in the shots of our
family eating and enjoying the YoCrunch
yogurt - lot’s of smiles will communicate
this.
KEY MOMENT
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11. REFERENCE
Reference for “before” moment with static, slow, lethargic movements.
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Odio el Verano

12. REFERENCE
Stop Phubbing Around
This Coca Cola spot demonstrates how the use of variable speeds create different
feelings throughout a narrative this is a good reference for the after joyful moments
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13. REFERENCE
Drones
This is a great reference of drones gliding through the sky and their unique POV.
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14. REFERENCE
In this Carnival spot we get the before and after in very subtle cues of camera, lighting,
wardrobe, acting and situations.
Launch
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15. REFERENCE
Reference for great reaction shots.
It’s Mine
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16. A family home backyard in a typical generic suburban neighborhood that could be found anywhere.!
The location will be dressed slightly differently for the “before” and “after” portions of the story.!
!
I think this would be great to shoot in Chile because they have gated community locations that look
like typical suburbs anywhere in the US and the weather is perfect because it is currently summer. !
Whiskey has offices in Chile and we have lots of experience shooting there,. With have wonderful
resources in crew and the right International talent looks I am confident that we will have a great
experience.
LOCATIONS
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19. Camera movement will further reinforce
the “before” and “after” of the narrative.!
!
In addition to the principal photography, a
drone will fly over the Plainsville
neighborhood helping to capture everyday
moments in suburbia.!
!
The camera on the drone will also afford
us the ability to capture the domes POV in
the flying formation. Using drones will
make a huge difference, because it gives
us a bird’s eye view and will give us a
range of dramatic images. For example
we can quickly move from a high
perspective and float down into the
backyard. !
!
All movements will be light and emulate
the floating of the domes and 1950s sci-fi
movie UFOs.
CAMERA
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20. BEFORE!
!
Camera movements will be static and add to the
feeling of lethargy, long lenses will make
everything looks flat. The shots will have a
symmetry that will also add to the dullness. Cut
aways of a dripping faucet a leaf stuck in the
gutter will all to the feeling of listlessnes.
CAMERA
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21. AFTER!
!
!
Camera movements and hand held will
add to the dynamic quality and get in the
middle of the action. Wider lenses give a
sense of more light and camera angles
have more energy.
CAMERA
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22. PRODUCT DEMO
YoCrunch dome tops flying though the air and landing on the ordinary yogurt cups will be created
in studio and will recreate mom’s POV of the backyard table.!
!
The demo will be shot against a tabletop in studio where we can control lighting, camera speed to
showcase the toppings falling beautifully into the YoCrunch cup.!
!
The final product will appear as a packshot with the variety of all YoCrunch cups against the
image of the family backyard.!
!
On the studio day we will shoot the color corrected domes against green screen floating on
filament this will be composited with the live action aerial drone shots.
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23. POST PRODUCTION TEST
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Test - aerial shot
We are proposing to work with DAOCHO a post production company based in Argentina, who I have
worked with in the past. This is a preliminary test, to see what the movement of the domes through the
air could be like.

24. Thank you for inviting me to share my ideas on how I see creating
an engaging and entertaining narrative for YoCrunch “FUN
INVASION”. !
!
I would like to continue to develop these ideas together and
research more references to accomplish a memorable spot for
YoCrunch “FUN INVASION.
Emiliano