How to enhance the customer experience using BPM - BPM Leader - 2013BPM Leader
Businesses are finding it tougher than ever to engage with the customer. Today’s customers are more demanding and more knowledgeable. Moreover, they follow their own cross-channel customer journey using social media and mobile apps to find the information they need for their purchase decision.
What does this mean for your marketing, sales and fulfillment processes?
In this presentation Reint Jan Holterman, founder of the BPM Leader (www.bpmleader.com) community, will address the following questions:
• What are essential building blocks for an effective customer engagement strategy?
• How to map internal processes onto unpredictable customer journeys?
• How to leverage current investments in CRM and marketing systems?
• How to effectively manage customer data from heterogeneous channels?
• What is needed to really connect the dots between product development, sales, marketing and customer service?
Velti mobile and digital multi channel landscape 2013 h1 13-03-13Simon Green
The mobile and digital multi-channel landscape is changing so rapidly that I and my department create this review every 6 months. It contains recent and authoritative data from a variety of respected sources to help our clients plan and review their digital initiatives and how they fit into their board level digital and multi-channel strategy.
How to enhance the customer experience using BPM - BPM Leader - 2013BPM Leader
Businesses are finding it tougher than ever to engage with the customer. Today’s customers are more demanding and more knowledgeable. Moreover, they follow their own cross-channel customer journey using social media and mobile apps to find the information they need for their purchase decision.
What does this mean for your marketing, sales and fulfillment processes?
In this presentation Reint Jan Holterman, founder of the BPM Leader (www.bpmleader.com) community, will address the following questions:
• What are essential building blocks for an effective customer engagement strategy?
• How to map internal processes onto unpredictable customer journeys?
• How to leverage current investments in CRM and marketing systems?
• How to effectively manage customer data from heterogeneous channels?
• What is needed to really connect the dots between product development, sales, marketing and customer service?
Velti mobile and digital multi channel landscape 2013 h1 13-03-13Simon Green
The mobile and digital multi-channel landscape is changing so rapidly that I and my department create this review every 6 months. It contains recent and authoritative data from a variety of respected sources to help our clients plan and review their digital initiatives and how they fit into their board level digital and multi-channel strategy.
2. A mid –shot of the teacher
delivering a lecture in class.
After then panning of the
camera will take place and the
camera will stop at the main
character followed by a close –
up shot ofWajeeh which will
show his expressions.
3. A shot of the Love letter
will indicate the
audience that the story
has something to do
with the letter Wajeeh
(the main character) has
written.
4. A long shot ofWajeeh and
Farwa will clearly show the
audience the action of the
main character i.e. passing
on a love letter to the girl
sitting next to him.
5. The close-up of Farwa
reading the letter will show
her action and expressions
clearly stating that she
dislikes the fact that she
received a love letter.
However this shot will also
include the third character of
the movie, Naafeh in the
frame. His presence in the
shot will indicate the
audience about his
importance in the story
which will be describe later.
6. However Farwa in order to
teachWajeeh a lesson passes on
the letter to Naafeh. Mid-shot
of Naafeh will be used to show
Naafeh’s actions and drive the
attention o the audience solely
towards him.
7. Naafeh passes on a sarcastic
look toWajeeh after reading
the letter. 180 degree rule
will be used here. Here
Wajeeh gets worried and
hides his face however
Farwa seems to enjoy the
show.
8. As soon as the bell rings
Wajeeh gets up and
rushes towards the door
showing that he is
somewhat scared of
Naafeh. Long and
panning will be used
here.When he leaves the
class match on action
will be used.
9. Wajeeh runs through the
staircase as if he is running
for his life!
Match on action will be used
once again at the staircase.
10. Wajeeh will then in order to
hide from Naafeh will enter
a room, match on action will
be used, however as he shits
down and relaxes he soon
figures out the Naafeh is
already present in the room.
The use of Mid –
shots, panning, reaction
shots will be made here.