In dit webinar gaan we in op business ecosystemen: netwerken van mensen en organisaties met een gemeenschappelijk doel, zoals het faciliteren van de energietransitie. Bijvoorbeeld het ecosysteem voor de ontwikkeling van de waardeketen rondom waterstof. Met ecosystemen kun je producten en services van partners tot een unieke overkoepelende (ecosysteem) waardepropositie combineren. Hoe sterker het ecosysteem, hoe groter de mogelijke waarde en concurrentievoordeel. In dit webinar geven Johan Ferket en Niels Meerdink antwoord op de vragen: • Wat is een business ecosteem? • Wat zijn de voordelen van werken met ecosystemen? • Wat zijn uitdagingen en valkuilen? • Welke succesvolle voorbeelden zijn er? Na dit webinar weet je wat de waarde kan zijn van business ecosystemen in bijvoorbeeld de energietransitie.

1. Webinar
BUSINESS ECOSYSTEMEN
De waarde van ecosystemen in de energietransitie
Wij starten om 12.00 uur.
U kunt vragen stellen via de Q&A knop in het zoom-menu.
Tijdens het webinar staan alle bezoekers op ‘mute’.

2. SUPPORT THE
ENERGY TRANSITION
DECARBONIZE
EXISTING ASSETS
STORK PROVIDES OPERATIONS & MAINTENANCE SERVICES
ACROSS MULTIPLE INDUSTRIES

3. BUSINESS
Webinar

4. MAINTAINING A BETTER WORLD
Johan
Ferket
INTRODUCTION
PRESENTERS
MAINTAINING A BETTER WORLD
Niels
Meerdink

5. MAINTAINING A BETTER WORLD
WHY DID WE START WITH BUILDING A BUSINESS ECOSYSTEM:
• Current challenges in the industry are highly complex and require involvement of different solution
providers
• Business Ecosystems are crucial to survive in today's quickly changing environment
(business agility)
• In order to provide a full service to our customers we need to collaborate with external partners
for services not covered within Stork (services end to end)
• Business Ecosystems around sustainability require integration with many stakeholders
• Business Ecosystems around digital technology have been very rewarding as we can also make
use of the sales channels from other partners in that ecosystem
INTRODUCTION

6. MAINTAINING A BETTER WORLD
BUSINESS ECOSYSTEM FUNDAMENTALS
MAINTAINING A BETTER WORLD

7. MAINTAINING A BETTER WORLD
DEFINITION ECOSYSTEM
Business ecosystems are the internal and external
networks of organizations that combine
products/services with an overarching value
proposition.
WHAT IS A BUSINESS
ECOSYSTEM?
MAINTAINING A BETTER WORLD
The stronger and more connected ecosystem,
the greater the value and competitive advantage.
79%
of top performing organizations
participate in business ecosystems
Bron: Gartner

8. MAINTAINING A BETTER WORLD
Example ecosystem
WHAT IS A BUSINESS
ECOSYSTEM?
MAINTAINING A BETTER WORLD
Bron: Dr. Ksenia Podoynitsyna, TUE

9. MAINTAINING A BETTER WORLD
Ecosystem dynamics
Better
Solutions
Larger Market
Collaboration
Cooperation between organization to
achieve shared objectives
Competition
Inter-organization rivalry driving innovation,
quality and customer value
Strategic Partnership
Formal long-term alliances between two or
more organization to achieve common goals
Network of interconnected
participants
Individual
level of success
WHAT IS A BUSINESS
ECOSYSTEM?
Business
Ecosystem

10. MAINTAINING A BETTER WORLD
When implemented correctly, approaching a
market through an ecosystem can lead to
different benefits such as:
• Stronger solution
• Increase the business
• Increase of revenues
• Reduction of costs
• Increase resilience
• More qualified leads
BENEFITS FROM
AN ECOSYSTEM
MAINTAINING A BETTER WORLD
Bron: EY 2022 - The CEO Imperative: How mastering ecosystems transforms performance

11. MAINTAINING A BETTER WORLD
Mastering a Business Ecosystem
Regular review from
Board Level
Create Ecosystems
Specific
Functions
Set and track
KPI’s Search for
New Partners
Distinct
Line of Business
Dedicated
Budget
Chief Ecosystem
Officer
Governance
Structure
Clear goals
Market
Development
Revenue
Generation
BENEFITS FROM AN ECOSYSTEM
HOW TO MASTER THE ECOSYSTEM AND MAXIMIZE IT BENEFITS?

12. MAINTAINING A BETTER WORLD
CHALLENGES RELATED
TO ECOSYSTEM
These are the challenges we
faced the most
Bron: EY 2022 - The CEO Imperative: How mastering ecosystems transforms performance

13. MAINTAINING A BETTER WORLD
HOW TO DESIGN
AN ECOSYSTEM?
What is the problem
that you want to
solve?
Who needs to be
part of your
ecosystem?
What should be the
initial governance
model of your
ecosystem?
How can you
capture the value of
your ecosystem?
How can you solve
the chicken-or-egg
problem?
How can you ensure
the evolvability of
your ecosystem?

14. MAINTAINING A BETTER WORLD
EVALUATING POTENTIAL PARTNERS
IN BUSINESS ECOSYSTEM

15. MAINTAINING A BETTER WORLD
EVALUATING POTENTIAL PARTNERS
IN BUSINESS ECOSYSTEM

16. MAINTAINING A BETTER WORLD
EVALUATING POTENTIAL PARTNERS
IN BUSINESS ECOSYSTEM

17. November 22, 2023 Page 17
INDUSTRY BEST PRACTICES
MAINTAINING A BETTER WORLD

18. MAINTAINING A BETTER WORLD
H2-ECOSYSTEM
HYDROGREENN
Stork and EnTranCe are founding fathers of HYDROGREENN
Platform coordination by Stork.
More than 180 organizations involved, more then 400 people
In 2020: integration in Green Hydrogen Booster Groningen

19. Open Ecosysteem DUURZAME GRIP OP COI

20. MAINTAINING A BETTER WORLD
CUI
STORK INVOLVEMENT IN DIFFERENT BUSINESS ECOSYSTEM OR
CONSORTIUMS THAT COULD LEAD TO ECOSYSTEMS

21. November 22, 2023 Page 21
November 22, 2023 Page 21
REFLECTIONS
MAINTAINING A BETTER WORLD

22. MAINTAINING A BETTER WORLD
Promoting and encouraging businesses to
join your business ecosystem requires a
strategic approach to communicate the
benefits and opportunities
Clearly articulate the unique
value that your business
ecosystem offers
Define Roles and Responsibilities
Establish Governance Structure
Measure and Iterate
Promote Trust and Relationships
REFLECTIONS
… ON ECOSYSTEMS

23. > QUESTIONS ?

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