When designing a digital product or service, resist the urge to start with some fancy new technology - always start the design process with the user and their "User Tasks". Then can you decide, which technology is relevant. The presentation contains eight cases (from 2010-2023) and introduces the Application Mountain model to use during the design and development process

1. Stop Falling in Love
with Technology
Søren Engelbrecht
Digital Experience Lead
13 May 2023

2. Hello !!
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3. Stop Falling
in Love with
Technology
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4. So What Happens when a
New Technology Comes Along ?

5. CAREFUL:
When falling in love
with technology,
you might end up in a
toxic relationship

6. CASES:
2010-2023

7. Mobile Where it Matters
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8. Smartwatches

9. Know Your Users
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10. Machine-Learning Based Image Recognition
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11. Next Level CRIS: AR Glasses
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12. Alexa
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13. QR Codes and Similar Use Cases
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14. ChatGPT: Ghost in the Machine
Snap analyzes conversations
with My AI and has found
that 99.5% of the chatbot's
responses adhere to
Snapchat's community
guidelines, Evan Spiegel
(Snap CEO) said.
Reuters, 19 APR 2023
TechCrunch, 24 APR 2023
Washington Post, 14 MAR 2023
CNN, 27 APR 2023
9to5 Mac, 24 APR 2023
@rewolfe28 on Twitter, 27 APR 2023

16. How to Find Your Perfect
(Technology) Partner

17. The Application Mountain: Focus on “User Tasks”

18. A Simple Example

19. Summary: Start with the User and the User Task(s)
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20. More Inspiration
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21. Thank you.
Søren Engelbrecht
Digital Experience Lead
SEN023@MaerskTraining.com