Business transformations are challenging from many aspects, not the least for the fact that there are a lot of unknowns in a true transformation. This is my keynote presentation in Software AG Process Innovation Forum November 2013.

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Marko Honkanen, Program Director, Fiskars
14thNovember 2013
When you don’t know what you don’t know
Business Transformation Executive Keynote

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Settingthe scene

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So what does he know about not knowing what you don’t know?

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We just started our 365th year of business

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Towards an integrated consumer goods company

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Execute Fiskars operating model transformation

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Symptoms

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Howdoyouknowwhenyouarepotentiallynotknowing?
•Settingand trackingtargetsseemsdifficult
•Identifyingand agreeingthe keypeopleis a challenge
•Planningand takingdecisionsseemslikea never-endingiteration
•Whendecisionsaretaken, itis sometimesveryunclearwhohastakenthem

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One of the ”autopilot” cycles
Too busy
No time to learn
No change

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A business example–sowhyarethe scissorsorange?

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At the end, it might only be that one single piece of information that you would require to know –but which one?
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Company confidential

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Howto makethe rightdecisions
•Notbasedon perception(”Itdoesnotlook likea phone”)
•Tryitin practise, untilrealityprovesyouotherwise(Conceptualvspractical)
•Howmanyof the currentpeoplewilltrulyreinforcea new, unknownmodel?
•Remember, transformationwillbeusedas an excuse

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Soyoujust gowiththe flowthen?

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Evenwhenyoudon’tknowitall, somekeysfor success
•”Tehtävä kirkkaana mielessä” –whatand whyarewedoing?
•”Sisu” –strength of will, determination, perseverance; taking action against the odds and displaying courage and resoluteness; deciding on a course of action and then sticking to that decision against repeated failures*
•Executivelevelcommitment, abilityto maketoughdecisionsand show leadershipin theirrespectiveorganizations
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*http://en.wikipedia.org/wiki/Sisu

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Personallearningsand observations
•Weknowwhatitmeanswhentransformationis ”complete” –orat least, whoseperceptionof thisarewetryingto fulfill? Canyoumeasure”before” and ”after”?
•Takethe decisionas soonas youstartfeelingonemightbeneeded.
•Yourformer”enemies” mightbeyourbestallies–and donotbuildheroculture
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You don’t know what you don’t know
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Company confidential

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Fiskars Q3 interimreport2013
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Fiskars’ President and CEO, Kari Kauniskangas:
“The good performance in the third quarter is the result of a joint effort across the whole organization. The clarity of our common direction and unrelenting focus paid off in the form of operational efficiency and
controlled cost levels. This enabled us to deliver a clear increase in operating profit excluding non-recurring items while our structural evolution continued with changes in the supply chain and the single biggest system implementation of our five-year investment program.”

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Twokeymessages: 1) Whathappens, whenwearenothereanymore? 2) Controlthe thingsthatyouknowand cancontrol
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Sowhatam I doingwhere?

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Marko M. Honkanen
Mobile: +35850 555 0182
Email:marko.honkanen@fiskars.com
www.fiskarsgroup.comhttp://www.linkedin.com/pub/marko-m-honkanen/2/666/333
Personal DeepLead® development motto: “Mind the gap” (meaning –not too far away from my team and from our stakeholders)