The document describes a storytelling for leaders program that aims to teach participants how to use storytelling, story-listening and story-triggering to influence, engage and inspire others. The workshop covers foundational storytelling concepts and teaches story patterns to communicate effectively, build rapport, explain strategies, and share success stories. It is part of a six-month deliberate practice program where participants practice their new skills and receive additional online modules and optional group coaching sessions. The goal is to help leaders become better oral storytellers who can inspire and engage audiences without relying on PowerPoint.

1. 01#
!!S T O R Y T E L L I N G ! F O R ! L E A D E R S ! P R O G R A M !
H O W ! T O ! I N F L U E N C E , ! E N G A G E ! A N D ! I N S P I R E ! !
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STORYTELLING#
FOR#LEADERS#
HOW#TO#INFLUENCE,#ENGAGE#AND#INSPIRE#
WORKSHOP#OVERVIEW#
Distribution by Persona GLOBAL, Inc. 2014. © Anecdote Pty Ltd

2. 02#
!!S T O R Y T E L L I N G ! F O R ! L E A D E R S ! P R O G R A M !
H O W ! T O ! I N F L U E N C E , ! E N G A G E ! A N D ! I N S P I R E ! !
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WHAT#DO#WE#WANT#TO#ACHIEVE?#
WE#ALL#NEED#BETTER#WAYS##
TO#INFLUENCE,#BUILD#
ENGAGEMENT#AND#INSPIRE#
PEOPLE#TO#TAKE#ACTION.##
From!Leaders!to!Project!Managers,!
salespeople!to!consultants,!trainers!!
to!sourcing!professionals,!we!all!need!to!
get!our!ideas!to!sLck.!
Our!STORYTELLING#FOR#LEADERS#
program!develops!parLcipants’!story!skills!
to!do!exactly!that.!
We!know!that!stories!are!engaging!–!we!tell!them!
informally!and!people!listen,!they!‘get’!what!we!are!!
saying!and!they!remember!it.!Yet!few!people!in!business!
systemaLcally!harness!the!natural!power!of!story!in!!
the!workplace.!
Our!STORYTELLING#FOR#LEADERS#program!shows!
parLcipants!how!to!use!the!three!key!areas!of!storyUwork!!
–!storytelling,!storyUlistening!and!storyUtriggering!–!to!
influence,!engage!and!inspire!people.!
!
STORY>LISTENING#IS#THE#ART#OF#
GETTING#SOMEONE#TO#TELL#A#STORY.##
STORY>TRIGGERING#INVOLVES#A#
LEADER#DOING#SOMETHING#
REMARKABLE#ENOUGH#THAT#PEOPLE##
IN#THE#ORGANISATION#WILL#THEN#
RECOUNT#WHAT#HAPPENED.#
CompleLng!the!storyUwork!is!storytelling.!
STORYTELLING#IN#BUSINESS#IS#
THE#PURPOSEFUL#RECOUNTING#OF#
SOMETHING#THAT#HAPPENED#TO#
MAKE#A#BUSINESS#POINT.#
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3. 03#
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H O W ! T O ! I N F L U E N C E , ! E N G A G E ! A N D ! I N S P I R E ! !
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OUR#PHILOSOPHY#
WE#HELP#LEADERS#BE#BETTER#
ORAL#STORYTELLERS.##
WE#WANT#THEM#TO#STAND#
UP#AND#SPEAK#WITHOUT#
POWERPOINT#CRUTCHES.#
BUT,#TO#BE#FRANK,#THIS#
CHANGE#DOESN’T#JUST#
HAPPEN#FROM#A#SINGLE#
WORKSHOP.##
We!use!to!see!people!leaving!the!workshop!inspired!!
and!fired!up!to!start!using!storytelling,!but!they!would!!
get!busy!with!their!jobs!and!forget!to!try!out!storytelling!
and!pracLse!the!skill.!
So!we!changed!our!approach!and!developed!a!six!month!
program!that!encourages!parLcipants!to!pracLse!their!new!
skills!in!the!workplace.!
The!fact!is!the!majority!of!learning!occurs!in!the!workplace!
rather!than!the!workshop.!!
IT’S#THIS#FOCUS#ON#PRACTICE#IN##
THE#WORKSHOP#AND#OUR#6#MONTH##
DELIBERATE#PRACTICE#PROGRAM##
THAT#MAKES#THE#DIFFERENCE.#
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4. 04#
!!S T O R Y T E L L I N G ! F O R ! L E A D E R S ! P R O G R A M !
H O W ! T O ! I N F L U E N C E , ! E N G A G E ! A N D ! I N S P I R E ! !
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5. 05#
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WORKSHOP#OVERVIEW#
OUR#WORKSHOPS#ARE#
BUSINESS#FOCUSED,#
PRACTICAL#AND#
DESIGNED#TO#PROVIDE#
SKILLS#THAT#CAN#BE#
APPLIED#IMMEDIATELY.##
You!won’t!learn!about!myths,!legends!or!the!hero’s!
journey.!There!is!nothing!ficLonal!about!what!we!do.!We!
leave!that!to!Hollywood!and!focus!on!realUlife!examples.!!
The!workshop!is!interacLve!as!we!strongly!believe!in!the!
power!of!pracLcal!acLviLes!to!foster!learning.!Throughout!
the!day,!parLcipants!will!engage!in!handsUon!acLviLes!
designed!to!build!their!skills!and!knowledge.!
!
Stories!have!an!incredible!natural!power.!!
This!workshop!will!teach!you!how!to!tap!
into!that!power!in!six!ways:!
• CommunicaLon!–!how!to!get!your!message!to!sLck!
• Overcoming!entrenched!views!–!how!to!change!
behaviour!using!!INFLUENCE#STORIES#
• Building!rapport!through!CONNECTION#STORIES#
• Insight!and!empowerment!–!how!to!understand!!
what’s!really!going!on!–!STORY>LISTENING#AND#
SENSEMAKING#
• How!to!connect!people!with!the!big!picture!!
–!CLARITY#STORIES#and!how!to!engage!customers!!
in!coUcreaLng!them!
• CommunicaLng!business!value!using!SUCCESS#
STORIES.#
!
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HOW#WE#EMBED#THE#LEARNINGS#
THE#DELIBERATE#PRACTICE#PROGRAM#(DPP)#
The!Deliberate!PracLce!Program!is!designed!to!help!
parLcipants!pracLse!their!new!skills!in!the!workplace.!!
Each!of!the!six!modules!contain!addiLonal!informaLon!on!
the!various!components!of!business!storytelling!together!
with!pracLcal!acLviLes!to!try!at!work.!!
The!modules!include:!
• Building!your!storyUspoYng!skills!
• Building!your!story!repertoire!
• Making!your!stories!even!beZer!
• Dealing!with!anLUstories!
• StoryUlistening:!building!your!skills!to!elicit!stories!
• StoryUtriggering!for!behaviour!change.!
ONLINE#SUPPORT#
Each!month!a!new!module!is!distributed!electronically.!
Over!the!6Umonth!DPP!the!parLcipants!all!have!the!
opportunity!to!ask!quesLons!and!share!experiences!online.!
We!set!up!a!username!and!password,!and!provide!an!online!
collaboraLon!space!to!talk!about!your!storytelling!progress.!
GROUP#COACHING#—#OPTION#
We!offer!the!opLon,!following!every!couple!of!
DELIBERATE#PRACTICE#PROGRAM!modules,!to!!
undertake!a!group!coaching!session!with!the!program!
parLcipants.!We!explore!how!they!got!on,!what!they!
learnt,!and!answer!any!quesLons!they!may!have.!
!
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7. 07#
!!S T O R Y T E L L I N G ! F O R ! L E A D E R S ! P R O G R A M !
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AGENDA#
PART#1:#FOUNDATIONS#
• IntroducLon!and!why!stories!maZer!in!business!
• Story!characterisLcs!!
• Introducing!the!story!paZerns!
• How!business!storytelling!is!different!from!Hollywood!
• Showing!how!everyone!is!a!storyteller!(even!if!you!are!a!
numbers!guy,!a!engineer,!a!techo!or!the!CFO)!
• Story!work!is!storytelling,!storyUlistening!and!storyUtriggering!
!!
PART#2:#COMMUNICATING#WITH#INFLUENCE#
• ConnecNon#Story#paZern!–!using!stories!to!introduce!
yourself,!build!rapport!and!show!your!character!
• How!to!spot!stories!(key!skill)!
• Learning!stories!to!tell!from!business!books!
• Overcoming!entrenched!views!with!the!Influence#Story#
paZern!
• Dealing!with!anLUstories!
PART#3:#ENGAGE#AND#INSPIRE#
• Clarity!Story!paZern!for!explaining!WHY!–!great!for!change!
and!conveying!strategy!
• StoryUlistening!–!how!to!get!other!people!to!share!their!
stories!
• StoryUtriggering!–!how!to!be!remarkable!and!trigger!stories!
that!reinforce!your!message!
• Success!Story!paZern!–!how!to!share!case!studies!as!oral!
stories!that!people!want!to!hear!
PART#4:#BRINGING#IT#ALL#TOGETHER#
While!leaders!are!pracLsing!throughout!the!day,!this!last!
secLon!is!dedicated!to!idenLfying!real!life!scenarios!and!
choosing!the!story!paZerns!which!might!be!used!and!then,!in!
groups,!presenLng!their!approach!to!the!whole!workshop.!!
• Introducing!the!Deliberate!PracLce!Program!
• Feed!Forward!exercise!
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S T O R Y T E L L I N G ! F O R ! L E A D E R S ! P R O G R A M !
EXPECTED OUTCOMES
IMPROVED ABILITY TO
INFLUENCE WITHOUT
THE BENEFIT OF
AUTHORITY
BETTER AT BUILDING
RAPPORT AND
CONNECTION THROUGH
THE ABILITY TO SHARE
AND ELICIT STORIES
CLEARER, MORE
MEMORABLE
AND INSPIRING
COMMUNICATION
ABLE TO BETTER
ENGAGE WITH OTHERS
TO ESTABLISH
RELATIONSHIPS
BETTER ABLE TO
EXPLAIN THINGS IN
WAYS THAT CONNECT
WITH DIFFERENT
AUDIENCES
GREATER ABILITY
TO ARGUE THE ISSUES
WITHOUT ALIENATING
OTHERS

9. 09H O W ! T O ! I N F L U E N C E , ! E N G A G E ! A N D ! I N S P I R E ! ! !
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S T O R Y T E L L I N G ! F O R ! L E A D E R S ! P R O G R A M !

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!!S T O R Y T E L L I N G ! F O R ! L E A D E R S ! P R O G R A M !
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HERE’S#WHAT#SOME#OF#OUR#PROGRAM##
PARTICIPANTS#HAVE#SAID:#
“There’s!loads!of!value!in!the!workshop!and!it’s!been!a!
useful!part!of!my!leadership!development!acLviLes.!In!my!
role!as!Chief!Sustainability!Officer!I’m!oien!using!stories!
about!how!our!clients’!thinking!has!shiied!around!
sustainability…!they’re!oien!very!powerful.!The!workshop!
has!given!me!ideas!and!tools!for!acLvely!including!stories!
in!presentaLons!to!give!people!a!beZer!sense!of!who!I!am!
and!what!I!stand!for,!as!well!as!to!illustrate!key!messages.!I!
know!they’re!having!an!effect!because!of!the!feedback!I!
receive!–!that!they!reflect!an!authenLcity!that!is!engaging!
–!and!because!I!hear!people!sharing!these!same!stories.”!—
DR.#NICK#FLEMING!
“Honest,!thoughkul,!valuable.!The!staff!are!very!generous!with!their!
experLse!and!resources.!They!are!open!and!approachable,!acknowledging!
both!their!achievements!and!how!they!learned!from!their!mistakes.!These!
people!are!the!real!thing.!You!get!a!strong!sense!of!how!these!processes!!
can!be!applied!in!business!seYngs.!A!really!great!workshop.”
“Anecdote!has!a!most!honest,!open!and!engaging!approach,!which!is!!
what!has!been!shown!to!work!best!with!this!technique!and!creates!an!
enjoyable!workshop.”!
“The!workshop!covered!a!lot!of!territory!in!a!way!that!combined!analyLcal!
rigour!with!a!clear!and!informal!delivery.!I!recommend!it!without!reservaLon.”
SOME#OF#THE#COMPANIES#WE#HAVE#RECENTLY#WORKED#WITH…#
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