Stix Furniture This is prepared simply for practicing presentation-skills and understanding “slideshare”’s online platform. All content is simply for the learning purpose. We don’t claim accuracy or complete information. All information is presented just for overview. Any inadvertent use of company name, images are unintentional. & if brought to notice, we will remove them.

1. STIX
Furniture
STIX
FURNITURE

2. INCEPTION
Stix began as Feasibility Study in Business 257.
Wanted to Develop Innovative Furniture
Company
Dave Bissinger
Honors Business
Administration Degree
Full Time position with
Cintas
Peter Clarke
Social Science
Degree
Stix Full Time

3. HOCKEY STICK MUSKOKA CHAIR
 Twist on Traditional
 Operations began in 2003
 Targeted Hockey fans
 Major sales from Women
 Seasonal Sales
 During Christmas &
Early summer

5. • 130 in 2004
• 210 in 2005
• In 2006 it was
double of
2005
SALES
• Retail Store &
Online Sales
• C.O.D
• 3 week delivery
time
• Charity - Name
Plates
• Post Card Advt
PROMOTION
• Believed
CIBC.
• Neither
Partner
wanted more
investors.
• Hiring part-
time laborer
FINANCING

6. COMPETITION
COMPETITIO
NDIRECT INDIRECT

7. DIRECT COMPETITION
• Formed in 1987
• 15,000 sq. ft
• Exported to all over the World
Bear
Chair
• Formed in 1996
• Complicated Design
• Chairs for the fans of sports
Sports
Furniture
• Variety of Furniture
• Website was poorly designed
Hockey
Stick Stuff
• Each product was made to order
Hockey
Stix

8. COMPETITION
 INDIRECT COMPETITION
 Known as SUBSTITUTE competition
 Arts & Craftsmen Hobbyists & Retirees
 Sold products at craft shows

9. INTERNAL OPERATIONS
 Manufacturing Process
 Fixed assets
 Selling Expenses
 Direct
 InDirect
 Overheads

10. GROWTH OPPORTUNITIES
MUSKOKA CHAIR
EXPANSION
U.S. EXPANSION
BISSENGER’S
CONCERNS
NEW
PRODUCT
S
PICTURE
FRAMES

11.  MUSKOKA CHAIR EXPANSION
 Expanding Stix’s distribution network of chair to Ontario.
 Contacted the Muskoka store.
 U.S. EXPANSION
 Kevin hilson, a proposal.
 He agreed to sell the chairs in Boston, and surrounding areas.
 Secured an order of 20 chairs.
 Estimated to sell 100 chairs annually at NHL.

12.  BISSENGER’S CONCERNS
 Bissinger argument regarding fall in wholesale price.
 Fluctuating exchange rates might also affect the sales.
 Supply was of great concern.
 Supplier - minimum order of 75 sticks @ $4 per stick.
 NEW PRODUCTS
 New products to piggy back
 Gossip Chair

13.  PICTURE FRAMES
 Hockey Stick Picture Frame
 Costs
 Direct Cost
 Absorption Cost
 Full Cost of the Picture Frame
 Future Potential
 Project 30% of the Hockey teams
 75% would buy Keepsake

14. DECISION
On one hand, Clarke
wanted to capitalize
the trend and
increase sales
On the other
hand, Bissenger thought
of introducing more
products

16. In Canadian Dollars

17. SUMMARY
Inception
Dave
Bissinger
Peter Clarke
Competition
Direct
InDirect
Internal
Operations
Manufacturing
&
Costs
Selling
Expenses
Growth
Opportunities
Expansion &
Concerns
New Products